Artificial Intelligence Podcast: ChatGPT, Claude, Midjourney and all other AI Tools

SNM193: Not an Internet Pro? You Can Still Choose Your Network Wisely

• Jonathan Green : Bestselling Author, Tropical Island Entrepreneur, 7-Figure Blogger • Season 2 • Episode 17

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Want to know how you can choose your social networks wisely? Find out in today's episode of Serve No Master podcast.

In social networks trends come and go pretty quickly. Same things happens to a lot of start-ups, they get some traffic and try to monetize their websites but most of them overdo it, they put so many ads people stop using the website altogether. Same thing happened to MySpace, but after they put so many ads on it people jumped over to FaceBook and now most young people use TikTok. Changes happen very quickly on social media.

What might happen is you become the master of the wrong network. You invest all your time and effort only to discover that social media platform is dying or wrong for your business. There are three steps you can follow to figure out which social media is right for your business. Find out more in today's episode.

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choose your social networks wisely. Find out how on today's episode today's episode is brought to you by pay Kickstart the backbone of my entire business. Get 30 free days with this cutting edge shopping cart When you go to serve the master dot com backslash pay kickstart today. Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host building On our previous episode, where I talk about overcome the technology that we talked a bit about social media and say, we're gonna talk about another really common a steak and how you can avoid it. Social networks rise and fall. Certain things become really hot, and then they disappear because someone else comes up with a cool innovation and then they change. It usually goes through a process of with Silicon Valley likes to do in startups is that they first get a whole bunch of traffic people on board the platform to prove that people like the platform and then they do everything they can to monetize it. That's face to on. The mistake they make can often be over monetizing. They put when they put on so many ads they put on so many ads. People stop using a website that's happening. MySpace, MySpace went from almost no ads to about 60% of your profile page ruby ads and what happened? Everyone jump ship and jump to face because Facebook used to not have a ton ads. Now they dio. Now they'll read what you're writing to your wife or your friends and put an ad in the middle of a conversation. And it's not just my space. I know that's one of my examples. How about vine? There are people that became experts at Vine and had amazing channels, and Vine was you could only do a seven second video and what happened? It was twitter the bottom and then drove it into the ground within a few months and finds gone there to close the doors. I have some friends that are really, really good Periscope, I think. Periscope still around. I'm not sure I've never used it. My kids really like tic tac and went about something I don't understand. My son is 18 months old, and he has really gonna tic tac. I don't get it happens. This is because things are changing all the time. When I was in high school, I was really, really, really good at America Online. I dated a lot of people that I met for America Online all the way into college. So even in the early two thousands, I was meaning people. This was still before anyone have profile pictures. So believe me, there were a lot of surprises when you met. And I'm sure somebody met me, were quite surprised to their hope for some, a little more handsomer did my best. One of the things that can happen is that you become master of the wrong network. This is where you invest time, energy and treasure. You might do everything I taught you the previous episode, which is where you master the training You then get the best off when you hire the right person. And you put in all this effort only to discover you're wasting your time. I'm the master of the wrong network. I'm really good at MySpace. I'm really gonna a Well, I mean, I don't know, I haven't done either from, like, 20 years anymore, but I was really good at the time. That's the last time I was really gonna social network. In my late twenties, I was pretty good at Facebook. But this is before Facebook pages and stuff existed. This is just when used Facebook to meet girls. That's what I was using it for. There was a time before I got married where a lot of times I would meet a girl and said, Give me your phone number. She gave me her Facebook to figure that out. It was like a better figure, this Facebook thing out. First of all, better fix that profile photo that's killing it. There's all these things I had to learn how to learn. Oh, if you want people who see your Facebook profile and everyone stocks through the Straits of Profiles, don't deny it. If you're single, you know what I'm talking about. So if I had a bunch of pictures of me that looked lame from my nerd days, which I had, a lot of girls would see that don't never mind. So I had to learn that process on Facebook. Now I married my wife, uses Facebook all the time. I only use it for the messenger app, which also didn't exist when I first are using Facebook so you can master the wrong network, a master using network in the wrong way. This means you can be focused on a network that fades away. Or that's not good for commercial enterprise. If your business is be to be if you're in a business to business operation and your ideal customer clients, we need to talk to our marketing executives or C level executives, and you best be on LinkedIn. If you're not, you're on the wrong network, so to figure out the right now we have a three step process. Number one Who is your customer. This is so important. My customers changed a few times. I've talked about in the Avatar episode how to find your customer after I know who you're talking to so you know that process. This is the same principle that I teach in my networking course, So I want to give you an example. Let's say you want to do the same job. You want to get yourself one level higher and jump to another company. So whatever you're doing right now, Okay, let's imagine your blue collar worker. You work in the factory floor. The only way you're gonna get off that floor is if the manager dies and you slide into that slot. You don't wanna wait for that. How can you get that position? Maybe there's five manager positions at your factory and there's 1000 people on the floor who all want to move into management, right? Not a very good ratio for you. So less of one. Those five people die. You have a chance. But if you get access, took 20 factories. Now there's 100 management job you could start to vie for. So the process is who is your customer? Well, that's the person who makes the high indecision about managers. So you're not looking for a manager. You're looking for the personal level above them. Now, this might be the head of HR, depending upon how factories higher. I don't know enough about that. That's something outside of what I know. The only time I try to get a job working in the factory industry. When my friends got it, I tried to get a job working for a Japanese tool and die company that sold tools and dies to car manufacturers in Tennessee. My friend got the job over me. I was so disappointed, but the fate shined upon me, and now I have the right job. So your customer is not other managers, your customers, the personal hires managers. So that's the first step in the process. Is figuring out who your target is if your ideal customer is a 27 year old attractive woman because you're selling bikinis, which is something my wife does. So I thought, my mind. I don't sell because my wife has. All these boxes of bikinis have learned so much about that businesses she stabbed in that there's nothing worse than having the bikini someone wants in the wrong size, which happens a lot more than you think. Oh, maybe you would if you're a woman, you know that? I didn't know that. So I learned this whole lesson about stock and sizes and stuff. It's really hard. So knowing your ideal customers, my ideal customers, you you're the person I wanna hang out with the most. So I need to really understand your the way you can find this information is to go to websites that are similar to yours and look at their audience. You could go toe face or groups in social networks and see who has a group of your ideal audience. Let's say your romance author is still applies to you. Absolutely. Where do romance readers dwell? You goto each different platform and see which groups have the biggest falling. So if you have a Facebook and you find was popular, Romance Readers Group has 10,000 people. You had a Twitter, most popular romance readers group rat or whenever has 100,000. Well, that means it's Twitter. That's how you kind of find out without having to be too smart. I like to do something simple way, so that's easy. Way to find out. They are where they already hanging out, and that's step number two. Where do they dwell? Staff member to was to find out where your ideal customer spends their time people who have similar jobs as they go up. The way they hang out is different. When you're at the bottom level of a company, you hang out with other people on your team. So when I was selling computers for Dell, I was on a team of 13 to 20 people between my different teams, and that's why would hang out with together, we'd have lunch together. We would arrive at work together Eventually. I worked my way up. I was on a special team where I was allowed to work my own hours. So I was an individual schedule, and that meant I would still hang out People from my individual team. When you become a manager, you hang out with other managers from your company. You could be friends with the managers, and a great way to see this is in the military. If you look at a boat or ship, whatever the right term it is. The enlisted people could hey out each other than the sergeant's can be friends than the warn. Officers hang out with each other, even if they're from different departments. As you get towards the top, it gets lonelier. Who's the captain friends with Usually it's the doctor. I don't that's always true. But every book I read every TV show, it's like the doctor of the science officer, because there not under the direct command there, people that work for them. But they're not on the command track like that. You don't want to let the doctor drive the boat. Probably. So add the top as you were hired higher up, it gets lonely, which means CEO is hang out with other CEOs. That's true for me. I'm not friends with anyone who works for me. I wouldn't go to like a movie mean they'll live differently on the world. But that's not our relationship I've learned cause I built one of my teams that way where I was really, I was like, Oh, I'm friends of you were part of family yada, yada and it really went poorly. I learned my lesson. I did it the wrong way. I care for my team. I pay my team before I pay myself every single week. All I think about every time I run a campaign and you can maybe parents will talk about this in one of our shared episodes we have this conversation every time the money comes in. Every week we have a really begin ital Wow, that's salary for four weeks. The whole team is paid for the next four weeks. That's my first thought and that's not me. Not I don't have a good enough memory to sake that that's really how I think. So I hang out with other business owners. I hang out with other leaders, other people that are at the same levels. Me are my friends, either in person or online. If I go to a conference that so I'm gonna hang out with, I don't hang out the other beginners. I hang up people at my level or people that are 10% below or 10% above. There are some people who make 10 to 100 times more money than me. But we're parallel friends because we have the same job. I'm the leader of my team. They're the leader of there, so we kind of get each other. So that means whatever you're trying to do, you want to find out where they hang out. If you're trying to. If your ideal customers someone who's in donating or quilting I every time I name one of these is not just reading example. I had a friend who she was really good at quilting, which I didn't know. I didn't know quilting was Ah, you could get really good at it cause I know nothing about it. I've never seen a quote made by a person. I've always seen ones made by factories, so there's a whole thing there on my island. People hang out based on how good the art surfing, which means my circle of friends is not gonna surfing, cause I don't serve very much, most with my family. So I'm not in the cool surfer circle because that's not how I sell value. I love surfing. It's my hobby. But it's certainly not how you rank me right. So it's not. The most important thing is how my kids rank me. If I could go out and get really good at searching by myself, right? Paddleboarding? My kids are on the board of me. Guess which one they like more So these scales in this way, we assess ourselves drivers that hang out in different groups in different ways, so we want to find where does your customer hang out? Weaken looking. But were the most popular quilting groups, this one might be Pinterest. It's a very good chance. Pinterest is another social ring platform I don't get now. My friend here is an example that he's in the horror genre. He writes scary books, always about ghosts. His books were always about ghosts, and there's certain rules about how you can kill a ghost in his universe, and it's 150 books in his universe. If you like scary books and you should definitely check them out, I'll post a link below. I have never had any of those books too scary for me, but he has a huge thing on Pinterest. Ah, whole big falling in the whole thing because people who like scary stuff they like Scary quote that he actually does again. It's a little bit outside winners and a lot of stuff with Gary lighthouses like he has pictures and stories, but all these areas scary lighthouses from around the world. Usually those are short stories but has a Pinterest page, just pictures of haunted lighthouses. Boy, that's something I would not have known. They suffer my friend, who runs a company, same thing. You know, we do top level meetings and tell me about that. I said Wow because he tested different networks and that's what they spent a lot of time. He also is a really thriving Facebook group. So can be multiple social network. You want to find out where people dwell? Well, the words you were hanging out. What are they talking about? It might not be a social network. Sometimes it's a forum or some other environments. So you want to look and see. Oh, you know what? It's actually a website that's only about this one thing. Like there's a forum for people that like to read romance books that's really popular. It might be bigger than the social networks, so it may need that mean that the right place for you to build is actually within a forum. But our third step in the process is once we know who are trying to meet, once we know where they spend time, well, then we want to go meet them there. What this means This third part is the hardest part. So first to park the processor, making sure we join the right social network. That's really steps one and two. It's fine. The right social network that you should invest time and Step three is to invest time in it. And that means first, we need to study the rules. There are a lot of head and rules that you won't know you're inside of a community. For the first time in years, I get to use my master's training and what I podcast episodes. There's a thing called coding you might call it uniform or a language, which is, People within subgroups develop their own slang to keep people that aren't part of the group outs. An example of this is when I was in college, I was a volunteer Mt. On an ambulance, and we have our old complete language ambulance. People can recognize other ambulance people. Part of that is, it's not just about keeping the public out. It's actually something else. And this is something I only because of partisan is actually because the things you see are so horrible that your definition your humor shifts. When I was on the ammo, it's the jokes we would tell were so McCobb. People who weren't Emma's people wouldn't get it. So we had our own language. You tell her own types of jokes because it was how we dealt with the stress of saying horrible things. It's very hard to see a child hurt and not have it change you. I don't want to give you more details because I like to think about it too much. But you get in a certain zone. An example. This is I am horrified of needles, and yet I'm on the ambulance. As soon as the sound goes on, the siren goes on, that fear disappears. I don't know why I still hit getting shots. I still look away. I don't look when they're taking blood for me. I'm looking the other way. Just prank for to end. What? I'm on the ambulance. No, something changes within me. My language changes. My coding changes, and that's the same thing in any sub community. Look at any group. People like a particular type of music. They'll have a certain language Now. Throughout my life, I've been members of many different social groups in high school. Listen to punk music. So I knew the punk language. It would speak in a certain different way and a certain way of communicating, of course, part of his like you want to be an individual, but at the same time, you're part of a massive group that all uses the same language when I was in high school and I don't know if this exists anymore, but there were tons of Goths who were really into, like, dressing like vampires. And then there's two different types that I learned. Some people are really into vampires and something like, No, I just like dressing like it's the 14 hundreds. I hate vampires, so very complicated, but they would have their own languages within the group in the same way you want to study the rules, not just of the social network. So an example of this is when people violate a social norm. We reject them hard. One of the worst violations of this is in my face or groups. Sometimes people join, and the first thing they do is posting add to one of their books and say, Hey, I've got a book for free. You can download it right here. I don't even do that. My Facebook group, they didn't study the rules. The rules are actually written at the top of Facebook group. What do we dio delete the post on Banham immediately? That's the punishment for violating social norms. It could happen on a forum. Sometimes the rules air spoken like it's some of the forms I'm a member of. You can't send a personal message until you've got 10 posts and you can post a link or have a signature until you've got, like, 10 up boats or things like that. So they have some automated structures. But most of the really important rules air unspoken. And how do you figure out what they are? You look a little bit. You spend some time and they're paying attention to how people communicate, how people mention offerings, how commercial you can get in some places you could just post a list of Hey, here's all my products. In some places, that's totally forbid in most places, believer been, but you need to learn the rules of that community. How do people communicate? Here's an example. Do people use their real names? You might create your user name following the wrong convention cause you didn't check first, and now you don't fit in there. Some communities where everyone uses a drawing in a fake name for their picture and some community revenues is the real name of the real picture. And there's a whole spectrum in between. There's also a whole process for the types of names you create. I've gone through different online use names and handles throughout my career that fit into different areas. Once you've studied the rules, well, then you gotta build the graphics, and that means you have to know the actual sizes. So whenever we're posting, we can image the Facebook that be certain size, different size for instagram in a different life. Pinterest. We have to learn all that stuff in a different structure. And if you're gonna Facebook ad only a lot of starting out a text on the image, all of those things are part of that process. And this is where we drop right into the previous episode. We go Wait a minute, John out how to do that. Well, that's why we talk about the tech gap first. I told you these episodes air in an intentional order, not a random order. So once you know where the people are, what the rules are and what you need to provide, then it's about creating it and creating it. You can either use software or hire someone else to fill in the gap or just do it. The old heart old fashioned way example of this is this week. For a long time, my social media images have been made by my graphic design team, but it's quite expensive to have them do it. The way they work is I get about two tasks per day for a flat fee, and they could do something really complicated or really simple. It's not the complexity of the task, it's the number of tasks. So it makes sense for me to have them to really complicated task, cause they do an amazing job. Okay, they've done over 1000 designs for me, and I have a really good feel for what they can and can't do and what I can and can't get. So guess what? I want them doing the really complicated stuff. That means I had a meeting with my team and we're talking about different tools. We found a tool that was on sale, I said, Oh, I think this could be really cool So I bought the toy, said, Hey, we got 60 day trial. I immediately had my video editor playing around with it needed a great job. He created 10 images I gave him Feedback on. All 10 will continue to do that, and eventually he won't need feedback from me. He got more right than wrong. He actually I was expecting wanted attend to be acceptable in about six out of 10 were good. That's great. I expect the first time someone does something, I expect them to fail because how else how would they know? Because it's so personal, the types of images I like and and want to needed a pretty good job getting gonna get better and better and better. So we've found a way to overcome that tech gap really quickly, and that's still how we do things. That's still how I do think I still follow the exact same process that I'm teaching you. So as you're thinking about finding and growing your audience, it's critical that you follow these steps in order. If you don't know your customers and if you're not sure, then you can pull yourself back in the process because if you put in a ton of effort and you're on the wrong social network within. All you're gonna hear is crickets. A more advanced integration, as you grow is get and get more sophisticated. You go. Okay, this where people hang out. But are they buyers or they just readers? There's a difference, and that's a little bit more sophisticated, but I want you to see where the future is. You okay? I built. I'm looking to build a presence. What are these people who buy stuff? Are they not one of things that I dio? You'll notice what I give away stuff like It was so much so passionate. Extreme giving is that after I give you a book, will often ask them questions will say, Oh, what's the last thing you bought online and how much did it cost? I ask that because I want to find out or understand what kind of people they are. Sometimes the answer is, I never buy anything online. I only take free stuff. That's fine. It's not a moral judgment. There's nothing wrong with those people, except for if my list is only those people, then no, never buy anything from me and my family will get quite hungry because I'm not making any money. So while I expect a certain percentage of those, sometimes if I get traffic from one place, it's 100%. I bought traffic from one place. Every single person took the free gift unsubscribe. Never heard from again. Not a great investment, other places. So I kind of know the averages because I've been doing this a long time. I'm always looking to say, OK, I want more people that have at least made a purchase online. The reason. Invested so much of my career and mastering Amazon pumping books into Amazon and getting customers I'm like, I know at least I know they bought my book at Amazon. Then they buy stuff online, even if they've never bought something from me on individual upside. At least they buy stuff online, and that's actually a huge up. If you have a list of 100 or buy stuff online, it could be worth more than a list of 200 people who just took a free gift because there's a lot of people who've never made an online purchase. Who knew how about this? I don't think I've ever made a purchase with my phone. Some people, in fact, most people who buy stuff from me they will go to my website. CIA sales video. Savage to go. I want that and they enter their credit card or PayPal information on their phone. Wow, I'm not like that. If I see somewhere on my phone, I go to the computer and go through that process. Told you guys, I'm a dinosaur. I still do stuff in the old way. That's just my process. One final port lesson is to understand that you are not your customers. The things that I like are not the things that you like. My job is not to make products for Jonathan. My job is to make products, services, training episodes that help you. An example of this is that I don't listen to audio books. For some reason, audiobooks make me sleepy. It doesn't matter The topic. I tried to listen to the gun slinger on audiobook knocked me out. I tried to listen to an action. Sears. I can remember which action Syria's It Waas was one of the ones where I've read 20 books in the series and it's a lot of It's a guy who travels from town to town, fighting and solving crimes and doing a lot of fighting knocked me out. I couldn't believe it. I was so excited. I worked really hard to get a library card so I could download audiobooks whole process that I talk about in a previous episode. And guess what? It doesn't work on me. I wasn't a lot of podcasts, so podcast Don't knock me out. I can't explain it. Why? But that doesn't mean that I'm not gonna make audio books. I know my audience really likes those. I know a lot of people. Actually, a surprisingly large percentage of the people find me, find me via audiobook. So I put a lot of effort into that. That's important to me. I care about that a lot. So when you're thinking about these places and I talk about socially, but I don't engage in social media because it doesn't like it doesn't mean you don't like it, So I want to find where my customers are. I want to find out what they need, what they're looking for. And then I want to provide that as much as I can. This is how you grow as my understanding what people are looking for and this can start to apply to other areas of your business. This is the same process we use when choosing articles for block posts for topics we do massive about a research to see what other articles exist on this topic. How long were those articles? What are the key word there targeting what type of link structure do we need? What do we need to provide? We need to find a list or images or videos. We do all of this research. It all boils down to how people use surgeons. When you go into a search engine, you're asking a question. But like jeopardy, you don't ask it in the form of a question. So I might type in Tampa dentists. Now what I'm looking for when I'm really saying is I'm looking for a dentist near me and I'm in Tampa right now. So the real question is what we're thinking, but it's not. We type in. And so really, search engines are question answer machine. The goal of a search engine is to give the best answer to the question that the searchers actually asking. This is why buyer and research keywords or different because they're different mindset. If someone's doing a search on Craigslist, they're ready to buy something. Chris Craigslist is a buying place. Same of thing if they're buying on Amazon. If I want Amazon, I'm doing research. Mostly. I'm trying to read reviews because the cite the websites that sell stuff where I lived for delivery. The reviews air useless. I saw five star review yesterday. I was looking my wife in the product, and I said five stars. It came broken, never worked. Worst customer support sent it back. That's a five star review. What do they have to do for a one star review? I couldn't believe it. So I go to Amazon, even though I can't order for Amazon where I live to read the reviews. That means I'm in a buyer mindset, so that's a buyer search engine. So sometimes we're doing research. Sometimes we're looking to buy something, and sometimes we're just looking for entertainment. And that means again knowing what customers Roy where they hang out, which is when they're doing searches in a search engine and then meeting them there, which means answering their question in the right way so this process can apply to every day care of your business. Why do I choose thes podcast topics? There is a research. I actually have a list. A couple of years ago, when my eyes got bad, had made a list of 52 episodes, I said, I'm gonna switch to weekly because of my eyes. I wrote down 52 episode. The all of outlines were all cards on my convent boarding. My team transited into cards. Guess what? Not all of them get turned in episode because what I thought and believed three years ago is not without. I believe now about 1/3 of them are getting recorded in the original numbering. This is actually number 48 of 52 yet it's like recording 18. So that gives you a feeling we want to continually follow this process. I've talked about the ask method from right in the back. That's a great book that goes back to the same thing. You wanna find your audience and asking the right questions to figure out what they want. This is just another iteration of the same process. My core principle, the centerpiece of serving masters. Find out what people want and give it to them. That's my business model in a single sentence that simple. And you can do that. And when you choose the right social networks, your audience will grow, your business will thrive and they'll make enough money to quit your job. Thank you for listening to this week's episode of Serve No Master. Make sure you subscribe, so you never miss another episode. We'll be back next Tuesday with more tips and tactics on how to escape that rat race. Head over to serve no master dot com forward slash podcasts Now for your chance to win a free copy of Jonathan's bestseller Serve No master. All you have to do is leave a five star review of this podcast. See you Tuesday. Thank you for listening to this episode of the serve. No master podcast. Make sure to subscribe so you don't miss a single episode.