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SNM132: The Seven Reasons Most People Fail

• Jonathan Green : Bestselling Author, Tropical Island Entrepreneur, 7-Figure Blogger

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Some businesses succeed while others are doomed to failure. Why have so many of the people I started in business with fallen to the wayside? Why do the majority of small businesses fail in the first two years? And how can you be the exception that shoots to the top?

The post SNM132: The Seven Reasons Most People Fail appeared first on Serve No Master.

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99% of people fail avoid becoming that statistic on today's episode. Today's episode is brought to you by fresh books. Accounting and bookkeeping mistakes destroyed thousands of small businesses every single day. Bookkeeping doesn't have to be hard turned to the number one invoicing software for small businesses. Start for free today at serve no master dot com Backslash Fresh Books Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host. It's kind of amazing. Do they look around me? Most of the people that I started with each phase in my life they've fallen to the wayside. I have got two different families in my life, and now that I'm in my mid thirties getting close to entering my late thirties, I could look back and see the people who were there in each face of my life but didn't make it into the next phase. People who tried to keep up or tried to do what I was doing and never made it to the next level in life. We go through phases levels, however, you want to talk about it. When I was in college and I got my first job and they offered me $7 an hour, I was like, Whoa, I'm rich now. Yes, when you're young, $7 an hour seems like so much money. But now, almost 20 years later, the thought of trying to take care of my whole family on that That's tough. That's well below minimum wage now. But we go through phases where the things we think are enough. They stop being enough. And as we get older, we need to make more and more money to take care of our family, take care of our kids, handle all of our needs, et cetera. Perspective about money, changes in same in other categories, in life. For me, I've kind of got through three main areas of development. There's my personal development, which involved, you know, mastering and learning how to date well enough that I could finally meet my wife and never have to do it again. So it's one of those skills that you only have to deal with for a while. And then once you actually get good at it, he never used ever, never, ever, ever, ever again. Hopefully, I will never go another first date the rest of my life. So even though I got good at it, it's a skill that you get good at so you don't have to do it anymore with education. I remember so many people who at each level and I have a master's. But each level there were people around me who started their strong and then didn't make it to the finish line. They quit or they decided not to go to that next level. And as you know, I'm not a huge believer. Education. But even when I was in high school, you know, we all saw those people right who were great until eighth grade or sixth grade. As we get older day, for whatever reason, they start screwing around or they end up not making it all the way to the end of high school and a business there. People who each different industry I've entered. Each time I've tried to learn a new skill, and the people around me failed. I used to have a guy who was my Amazon buddy. Now, even when I started Amazon, I was making probably 20 or 30 times more than this guy. But he was someone I could talk to every day about my ideas and what I was testing because he was doing okay. Adams Both were both put on our 1st 2nd books at the same time. We found each other in a Facebook group or something where no one was taking action. So in a group of all these people about an Amazon course, only one or two or three of us were posting. So we started finally talking to each other, and eventually he quit and he now works a day job making minimum wage or less again. He couldn't stay the course, and I'm I want to break down what happens? Why do people fail today? If we could understand the seven critical reasons that cause people to fail, you can avoid them, and you could become someone who succeeds, and the first of those is bad goal setting. Most people set goals really, really poorly as a culture. We don't set goals well, and no one teaches us how. This is another great example of the failure of the American education system, because no one really teaches you how to set goals. It's never covered in school in any way, shape or form. I've never experienced it. It's critical, absolutely the most important thing you could learn in life because it applies to every category. Most people set a goal like this. I'm gonna lose some weight or I would make more money. And those aren't close those or wishes. We can't separate the two. Unfortunately, goal is something concrete specific and achievable. When you set a goal, you have to set a measure in the time frame. I want to lose £10 in 37 days. That's a goal. The measurement is the £10 the tiebreakers 37 days when we critical with type frames, we can then divide it up by the number of the time frame and have a daily goal. That's how you know if your goal cannot be divided up then you have a problem. If it's something that only leads to imaginary numbers, I would lose some weight turns into Iowa, lose weight every day. How much weight? Everything. I don't know. I don't really know my goal. The reason we do that we're hedging our bets. If you say when it was £20 you don't you feel bad. But if you never say £20 you never have to feel bad. It's, ironically, the eagle protection. The what if I fail, part of our brain is causing us to fail. So when you set a goal, you have to be very specific. That's why he returned a master. If you go through a lot of my different block post, I would say How much money do you want to make per month to supplement your income, Write down a number. The number actually doesn't matter. Active writing it down and having a number that matters. Everyone has different number. Doesn't matter. At least now you know your number. How much money do you make you quit your job? How much money do you make to live your dream life? Stop those three numbers right it up down there, not goals there, half of a bowl. And that's okay, because then we can say after gold, I need to make $1000 a month said, That's your first number. If you made an extra $1000 a month, you could really breathe. And instead of getting a little behind with your credit card each but you get a little bit. Not a crazy goal, but it's a specific number. I like that. It's a specific number. And then, as you know I have my one came two months free training on the website so you could dance. Say, you know what? I'm gonna earn $1000 a month, and I want to get to that number in the next 30 days. That means you gotta make an extra $30 a day. Really, You gotta, intellectually $34 a day, but it gives you a goal that's achievable, something you chop up and you'll know if you've gotten there. Did you have a number that you just add a time friend to it and you have yourself a nice ago when you're setting goals more concrete? The way you said it, the better. Saying it in your mind. That's okay. But then you want to write it down and put it down somewhere. It could be your notebook you could write online. It doesn't matter as long as you ride it down, then it's something to look at. And you know, one of the dangers in life is our poor memories. It's the reason that I witnesses are so unreliable. Of 10 are witnesses to a crime described 10 totally different people. When you write down your goal that ensures when you check a month later, you don't forget what your goal was. It's very easy to say You wanna lose £20 next two months on Lee. Lose £10 at the end of the two months if you have to write it down to you. I wanted to lose £10. I know what I was thinking 2010 with my goal, and then you feel good about yourself, but you're also lying yourself. It's very normal. That's why everyone in America is overweight, including me. Okay, the reason I talk about gold setting all the time, it's because I'm constantly dealing with, well, sitting in my waiting area. That's a big part of my life. It's always always there. Recently, I noticed that my weight started slipping, that we've gotten very proactive again. That's how I have to deal with it, said some new specific ALS, and that's the only way to make it happen. If you do anything else. If you are loose with your goals, yeah, you're less likely to feel bad if you don't hit him. But you also never gonna hit him. Number two second reason that people failed is analysis, paralysis, paralysis by analysis. This is where we get into a stage where we don't want to make a mistake. So we take no action. I don't want to write a book that people hate. I don't want to put a book on Amazon that fails. So I'm not gonna put anything up unto I've been through 500 courses. The fear of failure will talk about fear in a moment. It gets us frozen in the state. I have been in place where I've suffered from analysis, paralysis. I had a problem. I wanted to Facebook advertising for a long time, and I kept watching courses getting stuck, and that's an area where I got stuck her from that and start pushing myself and forced myself out of that state because it was happening to me. There are a couple of areas of my business right now, actually, that I kind of hesitated for all that. Do them X. I noticed I was doing this and finally I took action. It's better to do something bad, like, right now I have. Please don't look it up. There's a serving a master app that I did through my podcast hosting companies, actually terrible. A lot of the way things they because they you know, they say I'll pay next 10 bucks a month will make you happy. I said, Fine, you must don't make broadcast app Run. It sucks for the way I run. My podcast doesn't work at all. They don't know how to handle it. When I said my podcast come from my block on Lee, if you host your podcast of them as well, which I don't so they don't wanna handle it, which means a problem for me. It's terrible. So I'm having to try and get him to take it down this week, and I'm working on another path to getting one built. I've already started using another platform. These things happen. Okay, this isn't a nightmare. The ones murdered me. No one's even seen the app. It's been it's been on the iTunes store and the Google play store for like two weeks because I was messing around and I've actually email was sports think there's a way to fix it? So once you get past analysis, paralysis face, you could actually take action. Fix stuff. Having a app that stinks isn't so bad cause no one's seen it now. So you're gonna go look. It's not terrible, the promises on updating correctly and it's not attaching the downloads. The podcast episode. So it's not a nightmare, but it's not delivering what I consider to be a perfect experience. And to me, perv experience is critical. So, having dabbled with that, I now move on to the next thing. So when we have analysis paralysis, we don't take any action. But you discover when you try something fail, it's not that bad, and then you can actually do a better version of it. My first book on Amazon failed for a very long time, and then it became a massive success two years later and expect that I'd given up on the book. It happens when you get into this analysis process that you think I don't want to make the wrong position. Now. There's a difference between a lot of analysis before purchase and it out of analysis before taking action, which are very different. There's nothing wrong with making a lot of analysis before you make a purchase about we could have two weeks ago. I put up a new review, my review of pay kick, start the shopping cart use and, in fact, the owner of a kick start. My friend Mark, who is about to do some new custom stuff for me on the platform, read the whole thing the other day. But it's really, really long. It's, I think it's more than 3000 words. It's really long. My reviews tend to be the longest things I write on the site, and the reason it's so long is because you need every piece of admission before you make a buying decision. So if you're about to spend money, a lot of analysis makes sense. But again people go too far. We all know the dad or we have a friend who knows everything before they make a washing machine. Decision will spend three or six months choosing the perfect machine, and by the time they're ready to buy the cycle machines has changed. That's too long as well, so you could do more analysis before you buy something. But you don't want to go crazy and take forever. You do have to eventually make decisions. So if you're thinking about spending money, you could have a little bit of a longer cycle. But if it's action, taking speed to action is way better. It's better to do something mediocre now, then something great, Never that book that failed for so long when the Amazon immediate okay made $100 the first month, and then it started make like a dollar a month. I just did everything wrong. It took me two years to release that I paid someone to write. The book was my demo book. I paid someone to ride it a lot of money, and then I just let it sit on my hard drive. For two years, it idiot lost a huge amount of money because of my waiting to do something. I got distracted by other stuff. I was working out of my business, and I just let something sit, and I hate that. I don't want to run my business that way. The third reason why people fail this fear. I don't want people to see me fail now. Fear also often manifests itself in the process of analysis, but it's also a little bit bigger. Sometimes we say I don't want anyone to see me fail. I don't want Thio experience the disappointment. When I look in the mirror of someone who tried and failed at the mark, that fear is very powerful. I don't want to look my family in the eyes and say, Hey, I spent the last six weeks working on a project and it did not work. We're all afraid of that and that fear can grow and grow. The thing about fear and worry is that it's always worse than the real thing. The things we're afraid of are so different from reality, because once it happens, you know it's not that bad. When you take speed of action as well, you start doing something and you experience it in one or two weeks that you can really measure quickly. The reason I put together stuff that's about make a dollar fast. I want you to have that first taste in the next 30 days. I deal in the next week. That's critical because I'd get you over that fear as soon as you make a dollar. Okay, making me is possible. It goes from the theoretical possible, and that's very important. We're also sometimes afraid of success that I've talked about that in previous podcast episode as well. We have to deal with fear quickly. The longer you spend thinking about something, the more power has what I was in high school. I was like this little mouse scurrying around, always worried about all the possibilities of bad things that could happen. And I read this in a magazine, and I found it fascinating, said. 90% of the things you worry about never happened. And the person who wrote that I don't remember it was based on a study or was there something trite? But it's probably one of the best sentences of writing my life because it altered the course of my destiny. My fear now makes me confident every time I'm worried about something. It makes me aware that there's a 90% chance it won't happen. As soon as you worry about something, that fear probably won't happen. I am realized I'm completely capable of predicting what will happen as a teenager. Of course, I first everyone did this trying to date. I only went on a few dates in high school, not very many. It's never that great high school dating guy, but I remember I would call a girl. This is a job he had to call House from the House phone, and I never knew was gonna happen. At a certain point, I started writing down a plan for the phone call because they didn't want it to go wrong so I would write down. Here's all the possibilities. Here's what I'll do if this happens and I'll have a little mind map kind of before my maps. But it was a little like a flow chart. If her dad answers, here's plenty if her brother interest years blend because I've been through all that. I've been there with her brother answers. But the dad answers have been there with some random guy answers. All these different things. You gotta call the house line. You never know who's gonna answer that text out to avoid this experience. But I write down all of my fears and I would write down all these plans and they Here's the 10 possible how this could go wrong and it would always be something I didn't think of. I call and she's at a funeral or yes, that's happened. Or I call in choosing the car and something's going on. And then just mad at me for college is a car. How am I gonna know zones of the car or all these random things? Okay. Was always something unexpected was never able to predict what would go good or wrong. All my fears were a waste. And that really helped me to realize it's a waste of time worrying about stuff because you never worry about the right things. I'm worried this will happen. I'm worried I'll get sick. You worry about that. You worry about that. You never get sick. Instead, you you fall and you hurt your leg. So the things we worry about we can't predict accurately. So it's a waste. It was one of the many reasons why. Don't worry about stuff so much. Sometimes the wrong sometimes get a little bit of stress about work or other things, which is normal. But it never becomes overwhelming fear or fear that forces me into an action. People quit. They fail because the fear begins to take control. I'm not sure this program Israel, I don't want to take action. Or sometimes it's the fear of disappointing someone. There are a lot of people that I interact with every e mails me. I eat a little back all the time. I've been back. A bunch of new people this week have a bunch of great people messaging me and people all through any tear of my programs. Will you just read one of my books, whether you grabbed a free copy of the podcast or whether you bought one of my training courses? People in every spectator area, every level, every level is program interaction with me. They all at some point I had to go through this moment where life gets in the way or they get distracted by something else and then there, afraid of disappointing me. So they quit. It's okay for me if you make mistakes, it's okay for me. If you can't finish something on time and something else happens and you end up working on something else, it seems no matter to me, I'm not disappointed. As long as you keep coming back and keep trying. I know that people have real lives. Look, have you got a full time job? You got two kids. You know, a lot of stuff just to maintain that lifestyle. I get that. So you work on something for two weeks so that something happened and you come back two weeks later, work on the tweets. That's okay. I don't want to encourage that and say, That's like the ideal result. But I understand life. I'm not unaware of what it's like to be human. We have these different fears. Fear of failure, fear of success, fear of disappointment, fear, whatever. Sometimes we start going through course, and then we're afraid that it won't work. So we quit. Now all my courses work. That's why there's loads of pictures on the people talking about him. In fact, I'm constantly looking for ways to make it easier for you. I recently did a whole bunch of new podcast New Block Post walking you through the process of making that first can Emma the 1st $1000 in a month because I wanted to make it even easier than the previous version. So that's there specifically, to make things easier for you to ensure that it's possible that I've started getting more emails people to try going, Wow, actually works. Actually, it's the money. That's one. If I love that, I love hearing that, So I always want to make it easy. It is possible for you to overcome that first fear, but it's still there, and that fear causes people to fail all the time. That fear is why people give up. That's why people don't go for the new job or don't start their new business because they're afraid of failure. They're afraid of to support. They're afraid of looking like a failure public. We control that failure. It could turn from something that slows us down into something that drives us. The fourth reason that most people fail is shiny objects central. We've talked about this in the past. It's normal. I'm so guilty of this. I am so guilty of getting excited by so many ideas. Just this week, I realized I have to stop taking on new projects for ELISA next six months after stop accepting your stuff. I bought a magazine software that I pay for every month two or three months ago, maybe even four months. You know, Wait, I think about it like a cyber Monday or Black Friday type deal, so I know it. I bought it in November 3 has been at least three months now, three months ago that I bought this software do magazines because I'd love to put out some digital magazines. I think it's a really the opportunity Amazon. I think it's a really cool area to move into. I just don't have the time to implement. I'm still paying this monthly fee, and it's there. I have another thing with names on physical, where I pay even more than magazine every month, and I haven't had time to really work on it at the same thing with his appsync. Haven't spent a lot time in the APP prevention to try to find somebody. Just do it. Who could just use? I have this building software that have enough to start paying a fee next week for my 30 trials, almost up, same thing. So I have a lot of side ideas that sometimes even cost me money, that I don't have a lot time to put it. So I'm just a skilled. This is everyone else. I've loved a master every different thing. But it's only when we add in a great deal of focus that we can achieve success. So if you come to my website and anyway a couple blocks, Bastille is very cool, and I wonder if the other similar people out there now more and more of the competition for what I do is disappeared when I started this blogged when I started this business. My primary key word by central thesis, if you Will, was escaped the 9 to 5 to school little phrasing, and if you look it up, there's about 10 or 20 blocks on the topic. Now. I subscribed to all of them until I noticed that 19 November Det. 19 of the blog's about becoming and this other terms for about being a digital nomad or travel the world full time and working from your laptop. Okay, that's kind of the same idea. So these are people who are traveling from country to country and also talking about stuff, so I don't do that part. So I actually someone who's traveled in the country, I live in a single place, so I'm not a digital nomad because I'm actually someone who just gets a digital expat. Not sure it was not official term for that I know of. But digital map? No matter does he have to notify? Those terms are close to what I do. And I found all these blog's what people were traveling among trippy, true and working there and yada yada, always different places and Angkor Wat. And then I realized the 19 of them are God. 19 of these blog's the blood's still exist, but they haven't run a post in the last year or one of them right to post every three months. Great, I tried to put up at least five, sometimes 10 post a week. It's on me by myself. So when someone else is doing whatever three months, I know that it's no longer what they really into. The first guy who's podcasting course, I thought one of the first podcasting course I went there. He doesn't do a podcast anymore. It's going he hasn't an episode of, like, a year and 1/2 Now. He's just moved into doing something totally different with programming or whatever. He's moving into a different direction, and the podcasting course that went through is even available anymore. But it's tempting to circle back that we get sonny objects until we want to keep jumping from idea idea idea so you could easily come in my block. Go Hey, what's the other skip tonight? Five people and then you were trying to find out this is the blog's. You start reading these posts from other people without checking the dates. Sometimes there's no dates on block post in certain blood, so first you don't realize it. You think you're reading fresh stuff. You're reading stuff from 2013 or 2012. You realize this person's been at a business for three years, the longest still up, so it's easy to actually get distracted by something leads nowhere. Now that's not always the case. You could also go in another direction, go to some passive income blocks, some of the ones that I follow, and you could start reading all of their stuff, and then you look at their post stuff compared to my stuff. I don't know what you want to do when you find something else even more interesting, because you need to do more research to see who's right who's wrong. As you keep going down that rabbit hole, you get more and more distracted. I get approached several times a week to promote training courses that are external there by other companies that are. Some of them were five, some of their absolute terrible. Some of them I would never recommend, cause there's just like all hype and no meat. I got approached by someone recently someone I've been good friends for a long time, actually, about six months ago, something very interesting. And there's, uh, I don't go into too much detail because it turned out to be garbage. If you ask me what it was, there's a There's a forum like read it, but it's like a form where you post stuff and then people get up and down, vote you and then you make money based on how you get voted in because they use a crypto currency thing. The math of It's a little bit confusing to me, but I looked. There's no one to make any money, only people making money where people that were already making money with Bitcoin It already had huge followings and Cryptocurrency there was no other areas of writing. I bought it. Be cool if you could write really great traveller block stories or whatever and turn that into revenue. But I checked it out and I actually spent a month that had interest in a month on it and we couldn't make a dollar, was riding. The quality of your writing didn't matter. All the categories were dead, except for people who are writing about really advanced. I'll tell you right now, with stuff I did not understand. So you have someone who really understands Bitcoin and writes really complicated stuff and knows the 50 other cryptocurrencies. Then you could be someone who makes money from this other site. That doesn't interest me. Why would I share that with you guys? That was a whole course about how to do it. But then I tried on didn't work. I have no interest in sharing stuff that generates shiny objects syndrome and you guys in my followers and leads nowhere. That's why I don't for one extra stop. I don't want to distract you. I feel bad enough that I have several different things you could learn how to do here. That's why. Over and over and over and over again. I say, don't buy a second course for me to make money from the 1st 1 All my courses works. I don't care which one you buy first with everyone in my first you're gonna make back to cost that course as long as you do it. The only thing you need is implementation. You have the treasure map. Just follow it. But I don't want you to buy six treasure maps. Try to be good about that. Try to be good about that idea. So when you have a lot of options, it's easy to one. Do all that had lovelorn Facebook? That's what Another Google What are going to CP? What? I'm going to see if you see what I'm gonna c b I. Why don't I go into content marketing? I just want to do YouTube. You know what? YouTube is not working for me. Why don't I do stop, Jack, stop. That's not working. Why don't I go back to Twitter and we jump, jump, jump, jump, jump? And the problem is, we don't say anything long enough to monetize it. So we get stuck in a perpetual state of excitement. But not in a brig. General state of profit. That's thinks number five. The fifth reason that people fail is we got horse blinders. We get to a point where we no longer and listen to what the audience is saying, especially now. If you want to ignore critics around you like other people like, Oh, that's a dumb invention or no one want to go to that Web site. That's something you have to overcome it first because you do have to experiment. But there comes a point where the market itself is saying your idea's terrible. I saw someone with an invention recently for like, hotel rooms were supposed to put it on the hotel room door as like a manual. Locke has an extra layer of security so that you would know no one could get in to hurt you. And then I watch this show where the guy was definitely and some random guy walks up like someone in the audience walks up, kicks the door right open. It takes like two or three kicks. See? Look how good this works. It's like Wait. So your goal isn't to protect the person whom it's a given extra five seconds to see. The death is coming their way. What can you do unless you're sleeping with a gun? If someone starts kicking in your door, it takes two kicks that kick in the door and then they're in. That's not that much warning that certainly not enough warning to pick up the phone to call for help. Maybe you get bigger before to get to that first night. You're not gonna get to the 2nd 1 Not helpful. This person have mentioned and it switched from protecting, you know, hotel room to giving you a few seconds of extra warning. Totally different. But we get blinders. We No, no. This is a great invention. Even though it doesn't do what you really thought I was gonna do. You keep changing. I've seen so many bad inventions. Here's another one. When I first start having success online, I used to go to a lot of networking events. Now most people who are successful avoid networking events like the play. But as you know, I'm an experimenter. So I went to one and there's 50 people in a room. And do you make two lines of 25? And like speed dating? You know, when you talk to all the 25 people in the side your bum bum bum bum Obama remember basically most of these events, all these events you get to meet 25 people in a row whose businesses are failing, and I'm hoping they're gonna meet that one match person who conceived them before they got a business that week. There are always people that within a month of going out of business at these events, that's why no one who's succeeding wants to go because the stink of death is there and they're afraid is contagious. And I remember someone who had invented a back scratcher slash spray tan machine. So it was like a stick. You hanging over your back and you can spray tan. You're back and they can't see it, which means, obviously it's gonna look more like a like a map because some parts of the darker, some partly lighter because you can't see your doing terrible invention. I can't imagine if it's still around, but maybe this. I saw another venture recently that, actually I wish I could never was there for a reality TV show where they invented a thing that it's basically a piece of wood you nailed to the wall and you could rub your back on it like a bear. It's just anyone can buy. You have no right now. There's like 50 trees in front. I could chop one down and one of my wall they don't. It's not anything special and really is just a piece of wood like these. Fire winning nailed to the wall. Scratch your back. It's not some dream invention. It's not something amazing. It's terrible. Bunch probably sold one of five years. Sometimes you have a bad idea, and no one wants to buy it. If your idea or your product gets exposed to an audience and the audience rejects it, that sign you have to do something. Do not stick with an idea that nobody wants to buy. If you then say I just have to educate the market, I guarantee you'll fail anyone who says educate the market always fails. Whenever people talk about educating the market or inventing a new category. The odds of them failing are so high. Educating people is so expensive. Educating a market about a new product can cost $50 million. Why, why was your time doing that? What a waste of money. I'd rather just take that $50 million to keep it retire. Don't follow a bad idea. Don't throw good money after bad. This is little different. Sometimes people think this is happening and they quit way, way, way too soon. Do not quit until you released your product and it seemed an audience. That's when you can look at something. Okay, the audience doesn't like it. That's different. If you're a pre release, if you haven't really invested in the idea. If you haven't really spent three or six months with it, don't quit, too. So the sixth reason that people failed people want a business that projects fail is bad money management. Most people who are entrepreneurs and this definitely includes me are awful with their money management. I am really, really bad at tracking my expenses, tracking with the money goes knowing how much money is coming in in the next month. All of those areas are terrible for me. My area of strength is bringing money it. If you say to me, you have to make this much money in this much time. I can always do that. I was hit that number. I'm very good at the end. I'm not good at the out. That's why I have a bookkeeper, handles all of that for me, keeps track of everything, handles all of that paperwork because it's a weakness for me. So I found someone who's expert to kind of fill in that gap. But if you I have money problems, it starts at the top. And there's some simple ways that people do bad money decisions that by a bunch of expensive courses, or they invest in things there too much. That's too high monthly fees. If you're just starting out, don't start taking on $100 month fees by hosting. My website starts out of $25 a month. You don't need that level. You could be at $3 a month, and you're fine when you're first starting out. You don't need the best you need to go straight to the Ferrari. Sometimes people just want the best of each service and they end up spending 10 or 20 or $30,000 before they're even at the phase where they might make profit. The first person I ever worked with, the first business partner everywhere with who eventually stole a great deal of money for me and then threatened to sue me a 1,000,000 times, I said, You know, let's just go to court because I kept all your e mails and immediately changed his mind. All of that was because he did bad money management. He spent a bunch of money of his own money without my permission on dumb ideas. He spent $6000 setting of a bank account so we could hide from some taxes. We gotta make $100,000 for this decision to matter in the first month. He spent a huge amount of money setting up LLC s and other states. He's like, we gotta have an office in Las Vegas. We both lived on the East Coast. Then we have to have a bank. The bank he set us up with. There wasn't a branch within 1000 miles of either of us. Any time we wanted, he wanted to go back. He would have to drive eight hours in each direction to go to the bay. What a moron. Terrible financial decisions to do the exact same thing now. He spent around 20 $25,000 of that. At least 23 was a waste. And I at the time said, What are you doing? We don't need any of this fancy stuff. Why don't we release the product and see if anyone wants to buy it before we start planning and how we're gonna hide our winnings from the government? So you lost huge about the money they want. He wanted to pay for his bad decisions. I said I asked you not to do those things. You didn't do it with company money, did with your personal money. Why you making terrible decisions? So of course I'm not liable for decisions he made without my permission against me. I said, don't spend money on that. And then later on, you want me to pay for it. But I told you have to do it. So I was very fortunate. I see if that relationship, even though eventually he did steal a bunch of my work and sell it and claim it was hiss. Whatever care anymore, what did happen to me and what I learned is that people are bad at money, never get better. His same problems still repeat himself in this person's business. Bad money management will always crush you. I tried to teach you good principles. That's a reason that I not into startups. I'm not into spending huge amounts of money up front. The one time I tried to get involved in a project that way didn't work. It's much better to start in launch of business for $1000 make that back, then do a 5000 then do it 10,000 than to jump straight to a $50,000 spend the final. The seventh reason that most people fail that most people do not stay the course is they're just looking for an excuse to quit. Most people don't actually want to change their lives. Most people just want to catch a glimpse. They see one of my courses or reading one of my books as a bit of a vacation. But not something that action implement A long time ago, I bought at the time of very hot book about quitting your job and starting a business and making what he lied at the bookstore and as I was buying and the girl working behind the camera like all that looks really good now that's the same way she looked at the book the same way that I look at science fiction books. I don't expect a science fiction book to change. I have expected entertain me and I could tell she still working here at this bookstore. Obviously, she didn't admit anything from the book, right? She's not trying to do it for the book. She read it as a piece of motivational fiction, and that's totally fine. She enjoyed the book No problem. And I said to her, though, how many people who read this book do you think are actually implanted? The promise? We're actually now making money for themselves now their own bosses that she was probably 1% at most. Most don't finish the book, and certainly most don't, and the reason that is for a reason to not do it in the first reason. Oh, this has been entertainment or this work for them. I wouldn't work for me. We're looking for any reason to make it entertainment and not an obligation, because then we don't have to feel bad when we quit because we're never going to quit. We read the book. It's a joke, not because we really wanted it. We're looking for any reason to quit when soon as we find. When we do, we want to say, Oh, it didn't work for me are something's changed I was just doing something on Facebook as they've done a redesign. They moved with one of the buttons. Wasn't to be five extra minutes to find it. And I was like, I bet people say that's the reason it doesn't work They've changed the redesigned this course doesn't work anymore. Well, then just changed their whole design. Same thing you go, This training course that I just bought It doesn't work anymore because there's been a site redesigned to the buttons or new places. Scar bitch now no longer works. I get to quit. We can find the smallest of excuses to quit. We're looking for Andy. Reason to quit. We're looking for any reason to quit looking for any obstacle. Any thing they can point to and say, Oh, this doesn't work because that this doesn't work because he's left handed. I'm right handed. I won't work for me. What's really fascinating to me is how we do it in fitness so you'll watch this exercise program. You know, that would never work for me. That guy 60. I'm only 40. This problem will work. We have to. Yeah, I've heard that. And that's amazing to me. There's one thing you should never discount is the amazing human ability, defined reasons to quit. We find these amazing, irrational reasons. And Simone Oh wow, that's so crazy within Iraq sarees. But if you really look at it, if you look Oh, this person was always looking for a reason to quit. And that's most people. I was in a talk last week with someone I just hired to again provide me love, love coaching and mentorship. Help me approve another in my business, and we're talking about how many coaching students succeed and fail. And he was like, I'm always complaining all these different things to try to force people take action because I have to make them. You gotta have to make people succeed. And I said, Look, man, I get that you can't change who people are. They're always gonna be. People were looking for an excuse to quit, and you'll never have the power to change them. You could do everything you want. I've tried every technique you could ever think of to get every person to succeed. I tried them all, and I just accept that a huge number of people who listen to me will still quit. It's just inevitable some of my favorite people 356 months ago to email back and forth with people who are doing cool stuff or trying different things. It just disappeared at a certain point. They didn't hit the success as fast as they wanted, and then they just stopped trying to do it or they got distracted or an initial excitement the first time we'd serve a master man. It's so exciting, right? You read this exciting book and there's all these possibilities and get you really pumped up. But it's hard to get that energy to last a long time. Have to move energy into implementation very quickly or the energy fates. So have this excitement were really stoked to try something. Can't wait to try something really great. And then that energy starts to get smaller, smaller, smaller. And then we started looking for an excuse. And ideally and I know a lot of people do this and it stinks. But it's true. A lot of people will then blame me. I had someone recently who I was working with. Just stop responding to my messages. I've sent him Skype messages and e mails. Hey, where are you? Let's keep working. I want to work on this. I want to make this happen. We help with this. Let me help you. Help. It will be available to you responded area messages That sent me an email to my support email not realizing that I checked support as well, saying Johnson didn't answer my last question. I want out. I want to quit for a second. It hurt my feelings. I was like, What question did I missed? I missed it. Email. I started searching. My emails are searching Skype messages and I Skyped the last 10 messages from her saying, Hey, what are you ready for the next step. Where are you? What happened? No reply. I replied to the support request. Is that Hey, no problem. Can't always going to do that. I'm never gonna make you do something I don't want to. D'oh! Cancel. Just tell me. What question did I fail to answer? Where did I leave you? Doubt that's what they're apply. The excuse was Justin Excuse. It wasn't even true. It could be a 1,000,000 reasons. Could have been She was just really, really busy. So they happen at work. But she couldn't afford the whatever. It doesn't matter what we look for. Excuses to justify quitting or just by giving up. And once you get into that face, then the failure of the quitting becomes inevitable. So you have to stop yourself when you feel that temptation when you are looking for an excuse to quit. But I want you to do instead is go. Wait a minute. This is the moment where most people quit. And that is your opportunity to share with me. One final story. That kind of It's kind of blowing my mind right now because never happened before. As you know, I mentioned in my books and something to talk about interns. And right now I don't have any interns. The last cycle of interns kind of petered out for different reasons. They are under their next projects, which is fine. They're growing in their different businesses in different ways. I got an email from someone who said, Hey, I really like to intern with you. Would you talk about Skype cold email to me? I said, Oh, that's interesting. Start talking personal Skype five minutes ago was Look, this sounds awesome. I'd love to do it. Can I Internet you face to face? And I said, What? What do you mean, everyone Interns over Skype No. One's face face. I live in the middle of nowhere, but this is a person who sees implementation is critical. They've already put together what is gonna fly out here looking for a place to stay about a plane ticket to come to the island where I left. How crazy is that? Doesn't sound crazy. It's someone who sees the fact that I live in the middle of nowhere is an opportunity because no one else could get here. He is seizing the moment, taking action now. Obviously, I don't know how the story's gonna end because the story's just started. But he's already taking level of action that I find very impressive and very interesting. And who would be coming here even sooner except for I'm going traveling right now, So I'm gonna be actually away for the next three weeks for work stuff. Don't worry. I'm still gonna be blasting on the podcast episodes. So hopefully that one story inspires you that shows you that you can actually take serious action and do things other people don't think of doing it. Aren't willing to do it, could separate you from the crowd. Don't get caught up in these seven reasons for failure. Don't become a statistic. Instead, join me and become another adventurer who serves no master. Thank you for listening to this week's episode of Serve No Master. Make sure you subscribe, so you never miss another episode. We'll be back tomorrow with more tips and tactics on how to escape that rat race Hit over to serve no master dot com forward slash podcasts. 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