Artificial Intelligence Podcast: ChatGPT, Claude, Midjourney and all other AI Tools

Use AI to Analyze Your Data with Cara Burke

• Jonathan Green : Artificial Intelligence Expert and Author of ChatGPT Profits • Episode 337

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Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we delve into the world of data-driven business strategies with our special guest, Cara Burke. As a seasoned expert in leveraging data analytics for business growth, Cara shares invaluable insights into the significance of understanding your numbers and making data-informed decisions.

Cara emphasizes the importance of small and medium-sized businesses utilizing AI to access high-level analytics, traditionally reserved for larger corporations. She discusses the challenges and opportunities smaller companies face and highlights the fundamental role that data plays in understanding business dynamics, customer behavior, and market trends.

Notable Quotes:

  • "If you don't understand your data, you don't understand your business." - [Cara Burke]
  • "Every customer decision is emotional... and understanding that can transform your business approach." - [Cara Burke]
  • "The real numbers that matter are revenue, sales, and profit, not just the followers or likes." - [Jonathan Green]

Cara guides listeners on the key data points to track, such as sales metrics, customer demographics, and product margins, to craft effective sales and marketing strategies. She also warns against the pitfalls of focusing on vanity metrics like social media followers and highlights the importance of conversion rates and genuine customer engagement.

Connect with Cara Burke:

Connect with Jonathan Green

AI can analyze your data with today's special guest, Kara Burke. Today's episode is brought to you by the bestseller Chat, GPT Profits. This book is the Missing Instruction Manual to get you up and running with chat g bt in a matter of minutes as a special gift. You can get it absolutely free@artificialintelligencepod.com slash gift, or at the link right below this episode. Make sure to grab your copy before it goes back up to full price. Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you wanna make it online, fire your boss and start living your retirement dreams now. Then you can come to the right place. Welcome to the Artificial Intelligence Podcast. You will learn how to use artificial intelligence to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by bestselling author Jonathan Green. Now here's your host. Now Kara, I'm excited to have you here because most people think when they think of ai, they think of generating images, making videos, or creating blog posts, and those are the three things that AI is the worst at. And your special specialty is so important. And I really wanna dive into this, is like how important being data-driven is for business. And I think that one of the big curses is that every once in a while someone has an emotional idea business and it works. And even though it's one in a thousand or one in a million people go, will it work for them? It'll work for everyone. And it throws off everything, right? It's the exception that proves the rule, but everyone starts to believe in it. So a lot of companies can't afford high level analytics. They can't afford the really expensive split testing tool or data tools, but now I. AI can really. Analyze data in some really cool ways, and I think smaller businesses need to start taking a look at this to help them to become bigger businesses. Yeah, absolutely. It's something that I think it's overlooked a lot in the smaller businesses, and I hear a lot there's only a few of us that work here. We know what's going on. We don't need to look at our data. But there's so much power in understanding your numbers, and to me, if you don't understand your data, you don't understand your business, there's so many insights that you can uncover that will help get to the next level. And a lot of companies aren't doing that. They're doing the very basics just to get by. So there's a lot of new, technologies coming out, but a lot of it has also been around for a long time. And so it's crucial for these companies to make sure that they have that foundation. Of their data, they have it stored properly. They have a good security policy. They understand what they have, what it means, and how it applies to their business. And so by having all of that, they, the sky's the limit on what they can do. Oh. I'm always amazed by the number of companies that don't know who their customer is. So I'll say to a customer who's your I ask this a lot. Whenever people reach out to me about referrals or doing business, guys say, okay who's your ideal customer? And they'll say, oh, I don't know. Or everybody. And that always means yeah. So I've learned, because I pay a lot of attention to my audience most. The majority of my customer base is ladies. And when I started in business my metaphors were all based on science fiction, robot explosion books. So first my very first sales letter was airplanes flying over a, like a city dive bombing and shooting, dropping bombs made outta money. That's. A sales page that will be very attractive to a young boy. 16, 14. Yep. Two, but ladies that and go, oh, no, no way. So I had to learn to, because I know my audiences, and this is obviously a very big example, like to use metaphors that are not off putting, like just even get to neutral because I would talk about things. It's and you just wanna speak in a way that. Resonates with your audience, and as my business has grown more and more, the evolution has changed. But if you don't know who your customer is, you can very easily be speaking in a way that pushes them away or loses interest, or they don't know what you're talking about. So I would use sports metaphors and I don't do that at all anymore. Because it's, again, my, I go, oh, my customer base doesn't know the rules of football. So they don't know the fair catch rule. So that's gonna be a very, they're gonna read that email and go, what is this person? When you talk about a, or like something that happened in one football game 34 years ago. So I've had to adjust and it's, that's just like the first level and knowing there's so many things that you can know is like what time of the day do most people buy from you? What are people's favorite product? It's so often I'm always wrong, so I am, my team will often come to me with an idea. One of my employees came me this she came me an idea. She goes, we should try this product to promote this product to our audience. I go, that's a terrible idea. Nobody will like that. It's such a bad idea. And I said, however, I'm usually wrong, so let's try. And it was the most profitable day we'd had. Wow. In eight years. She, so and so I have two policies. I'll say when I think something is wrong, and then I'll go, but I'm usually also wrong. So let's. Test it to make sure, sometimes I'm right, I'm not always wrong, but usually, so most of the time when I guess how a promotion will go, I get it wrong. So I think it's adding into testing and saying let's use data to find out. But let's let's start at the basics. What are the most important pieces of data for a small or medium sized business to keep track of or be aware of? Let's start just right there. What should you know right off the top of your head? Especially if you're selling a product, like an actual physical product, you've gotta have a bill of materials. You have to know what your costs are going in before you produce anything. So a lot of people get surprised when they go through and actually figure it out because you're not purchasing materials to make one product. You're typically purchasing materials to make large quantities of a product before you ship it out. So you have to be able to break it down into, okay. Let's say you're working in a restaurant, they're making, macaroni and cheese. They need pasta, they need cheese, they need noodle milk. They need salt, pepper. All of those little ingredients, extra ingredients that go into that dish, they're probably buying in bulk. So to understand down to the portion size. What their cost is to make a single dish of macaroni and cheese. A lot of places don't know. They just think that they're making money because maybe they're selling it at a market value that's similar to the restaurant next door, but the restaurant next door might be getting a better deal on their pasta. So to have that bill of materials and know down to the portion size how much it costs. How much of each ingredient am I putting into this dish every time I make it, and how much does that ingredient cost? And knowing all in what does it cost me to make this dish of macaroni and cheese? Maybe they're selling it for$5, but it costs 'em four 50 to make, so their margin is. Very small, where next door it might only cost them two 50. So I would say especially if you're, if you are producing a product, it crucial that you have that bill of materials. And that you're tracking it for changes. You might have pricing fluctuations that come in throughout the year, depending on seasonality, depending on if you're buying a commodity product, something off of, the USDA, those prices change throughout the year. So you have to build in a little bit of wiggle room for when that's changing. So I would say absolutely, if you're producing. You've got to know your bill of materials. A lot of other countries, we don't have this in America, but they have something called a value added tax, so you have to know. What it was, what the parts were worth, and what the final good is worth. So they force you to know that number so you can do your taxes. So you know, what were, what was the cost of metal and wires, and then what did you sell the clock for? And that's, that basically you subtract those one number from the other to figure that's how much I've increased the value. Another number that a lot of entrepreneurs and even smaller businesses don't track is time. Was built making things that she would sell. And I was like, how do you come up with a price? She would say this is the cost of the parts and they, I add a mar an amount of margin. And I said how long does it take you to make each unit I. Because when you're a solopreneur, you can get away with doing that because all the profit goes to you. But when you're paying someone else, suddenly your cost of it will change.'cause you have to pay someone else for their time. That will completely change it. So if you were paying yourself$8 an hour of minimum wages, 15, you have a real problem when you launch the product because now either you're upside down or you're losing something. And I see. A lot of companies don't at attack, connect those two numbers enough, which is it's actually happened earlier day. One of my friends was in negotiations to buy another company and he was like, here's the gross of what revenue they generated a month. I was like, what's the profit before you like that Equal number, but there's a reason it's called Gross. I said, what's what's the amount of money you get to keep hers? I like to call it right? The net, whatever you wanna call it. The money that I get. So we are distracted more and more by imaginary numbers like gross profit or reach or potential, and it's, they think this is really good to help people look at some concrete numbers after looking at how much they're spending on staff or how much kind of the parts. So cost of goods sold is basically at your admin or your employee costs, plus your. Like ingredients, cost. What's the next thing? Especially for people that have online companies or have a major online presence, what should they be tracking next? Yeah, their sales, absolutely. You should know how much of what are you selling and comparing that to all of your other offerings. A lot of times people underestimate what their best seller is. If you really go back and take a look at those numbers, a lot of times people are surprised because they might be seeing more revenue from a certain product, but that then that goes back to your bill of materials. You might have a more profitable product that also has maybe a medium amount of interest in demand in the marketplace. So it's your cost on one side, but then it's also understanding your demand. So what products am I getting? You know it maybe I'm selling a lot of something that's at a low margin, so I think it's my best seller, but you've got a higher margin product that's got a decent demand. So you have to be able to tie both your sales and your margin together to really come up with a good sales marketing strategy. And you might also not understand your right demographic. This goes back to the story that you just told. Your key demographic is women, but you started off by marketing to men with. The airplanes and the, the fun metaphors of sports and things like that. So looking, actually looking at the numbers, who is buying my products? What are their demographics? Where are they located? How old are they? Do they have a family? Do they not have a family? What are the things that make up my key customer? And you can't know that unless you're really looking at who is buying my products, when are they buying my products? How much of my products are they buying and why? And trying to figure out why, what is resonating with them? And those are all things that you can gather from your sales data. So one thing I've noticed. Is that a lot of sometimes you'll look at the customer data and it's wrong because partners will use each other's credit cards. So I have to. That's one of the things I had to look at is that you just, at first you go, oh, it's all of this people. But a lot of families they'll have a credit, the same credit card with two names or whatever. And so I actually have to look at what's the name on the email address? Or what's the person who actually signed up in the membership area to make sure? And that's a little layer to the data. Another area where people get really lost is social media. On social media, most of the metrics people chase are imaginary numbers. They chase reach, they chase virality, they chase momentum. And so every, the further away a metric is from money, the less ble it is, and yet the more people chase it. So I, I had a video go viral on LinkedIn a few months ago. Maybe it was two or three months ago, 420,000 plus views on LinkedIn, and it led to 60 followers and zero sales. So if you look at the first number, amazing. Sounds really cool. Wow.'cause that's huge for LinkedIn. LinkedIn it's very hard to go viral. But then you look at the other numbers and. The value. So if you look at the second number, you go, oh, 60 followers. That's really great. It's my video the day before got six, so it got about 120 followers. So the video the day before, which had a thousand views, got 60 followers. So this one doubled even though it like 100 x or 50, how many more people watched it? So the massive increase went. More people saw it who were not the right customer for me, is what it really meant. More of the wrong people saw it, attracted the wrong people. And that's the nature of virality for be viral. Lots of people have to like it, which means lots of people who are not your customer like it. And then you look at but when you look at numbers, the only metric that. Really matters. First is revenue. Like how many customers came from this platform and how much did they spend? Then before that, you look at how many people came from that platform and joined my email list or visit my website? You wanna use one of those metrics. So as we get further and further, and the least important metric is how often do we post last week? And how many people viewed or left a comment, but we chase the. Wrong numbers. And I learned that, 'cause I met someone who had 500,000 Instagram followers. I was like, oh my goodness. I was like, you must be making a ton of money. He's oh, I've never made a dollar. And I was like, what? What did you? So it's very possible to build a massive non monetizable audience because you could build this audience that has nothing in common with each other, which means no one wants to advertise to them because you're only gonna advertise to a small percentage of that audience. So when people are. When companies are looking at traffic metrics or social media metrics, what's the correct way to look at it? Sure. Good. That's a really good question because I see this a lot, right? You might be following digital marketers on LinkedIn, Instagram, and you'll see these charts of this line that's just going shoot. Pointing straight up and you're like, oh my gosh, they grew so many followers. They grew so many impressions. Look at this. This must be amazing. But they're not making any sales off of that following, right? Or maybe it's for a company that has a brick and mortar store in a particular location. Okay, maybe you grew a thousand followers in a week or something, but how many of those followers are actually in your location that can go walk into your brick and mortar store? So I agree 100%. There's so many metrics on LinkedIn that maybe give you a sense of how well your posts are resonating, but if you're not. Customer it's, it's just okay, cool. Like it doesn't really do anything for my business. So you really wanna track conversion rate. That is huge. You mentioned that how many of the people that are looking at this post are then clicking on the link I've provided to go to my website? You really wanna track those. Click by. Metrics, who's clicking on my website? And then can I also track on my website how many are now putting something in their cart or booking a call with me or sending me a message on LinkedIn? Those are the things that you really need to track that matter to your business that are going to help convert into dollars, which is the actual goal, right? The goal isn't followers. The goal isn't people looking at my posts. Those are maybe a means to an end, but the goal is generate revenue, generate sales, generate customers and that's something that gets for forgotten a lot I think, when it comes to some of these digital marketing or influencer programs that are out there. So there's this. Quote from the art of War that I think about all the time, which is all warfare is based on deception. And I usually think all marketing is based on perception. And when you're trying to show people you're good at marketing, it's very different the metrics you're showing. Maybe I'm revealing a big secret here, but almost everyone with a large following is cooking the books in one way or another. So there are ways to get a million followers very quickly and they're very buy them, or you can run a contest in a certain way. There's a bunch of ways to do it. I don't wanna list them because I don't want people to do it but you, then what happens is, especially if you now people like to call it, they call it like personal branding they call it, which is just the new name for, and then the only thing when you do that, you build this following that's non optimized or not real customers. And the only thing you can do is sell to other people that are buying on perception, which means you can only, you bought a course on personal branding, now you can only sell personal branding. So I see. These accounts with a million followers who never get a comment or they get one or two comments per post, or one or two responses per post. And their click rates are so low, right? They're such a low proportion. And this isn't just in social media. Email marketers cook the books in a different way. Email marketers will keep a dead email on their list forever just to say how large their list is. They never wanna, they never give active list size, number of people on your email list might be a million, but active is how many people have opened an email in the last 30 days? And I know companies where it's 1% or 2% or 3%. So they actually have 3000 or 30,000 people, not a million, but they just keep the bigger number. And podcasting is. In podcasting it is. You cannot track how many people have listened to an episode, so I will never know how many people listen to this episode. I'll only know how many people downloaded it, and I have in my phone right now over a thousand podcast episodes that have auto downloaded that I'll never listen to. Sure. Every week I. Episodes from 50 different shows. Then I pick which one I feel like listening to. It's not all of them. So there's a huge disparity in these numbers between the two things, and this is why people on the outside who are looking to other people's analytics can get lost and be so impressed by the wrong thing and end up. This is the dangerously emulating someone who's doing things that are actually a negative for your business. It can damage your reputation.'cause if you create an untargeted following on social media, they'll keep showing your content to the wrong audience. And you can't recover from that. You can, but it's a massive effort. You have to delete those followers and do a reset and this whole thing, because you have a lot of people, but none of them are customers and. As it goes back to, we said at the beginning, if you don't know your customers, then you don't know who you wanna attract on social media. You don't track to your website and the whole thing comes falling down. So you mentioned tracking from social media to your website and all these things, and for a lot of people that sounds like really complicated and hard and impossible now, I know that it's a lot easier than it was 10 years ago, 15 years ago when I started. Like, how hard is it for someone or for a small business who's just starting out to just put these tracking pieces in place so that at least they're collecting the data even if they're not looking at it yet? Yeah, that's a good question. It depends on how you have your account set up. I would really recommend, having a a rep. If you have, this is something for a larger company that I did that, you'd have to apply it to a smaller business in a different way. But there was a rep that we had with Meta and with Google, and they would help us to track all of those metrics and you can hook in with APIs and I think Google is a really easy one to start with if. You can get on Google Cloud and be able to download all of those metrics directly into a file. And so if you have any of those accounts, they're storing all of that data at, a higher level. So all you have to do is be able to access it. So Google is a great way to go in and download it. Highly recommend it. You can just put it in an Excel file. It's better if you have a warehouse or a place to do computational modeling, but Excel is fine. You can start with something very basic like that. Same thing with meta. You can download all of those metrics directly from the platform. So there's a lot of things that are just standard in those applications that, that you can start with. And as you grow you can add additional tools to, maybe track those click rates things like that that make it a little bit more robust over time. Yeah. One thing. That you can do, and this is where I start with, is that you can just take a screenshot of your analytics and show them to chat GBT or your AI of choice and say, help me to know what am I doing right? What am I doing wrong? We. It's amazing how bad people are at analysis.'cause most of us didn't do it in school. I didn't take statistics and my track. Instead I learned, I went straight to like all sorts of advanced math that I don't use. So I learned like measure the speed of a bottle rocket if it's shot. When you're on a spinning merry go-round doesn't come up very often. But we unfortunately. I wish I'd taken statistics as it comes up way more often. So it's very difficult for us. As you said, people will either be driven by what seems like the most popular item or what feels the most exciting or what they care the most about, and I'm very guilty of this. So the usually my favorite, like the book I like the most of all the books I've written is the one my audience likes the least. Easily, it's the one they hate the book. Like of all the books I've written and I have books that I like that have done well, but usually there's an opposite effect. So you never know unless you look at the numbers, what's working, what's not working. And I. Whenever I look at my book sales, I'm always surprised because it's not what I think.'cause you'll look at every day and not pay attention. And over time you'll develop these incorrect and pre, at least I will. This is all about myself. So just taking a screenshot of data and being able to paste it in and say, what does this mean? What am I doing right? What am I doing wrong? Which type of posts are working, which type of posts are not working? That ability to interact is such a game changer. Because one of the challenges is you start collecting data and you have, even if you have dashboards, you often don't. Really know what they mean or to know what should I do based on this data? So that's really a place where I think I find AI super useful, and that's a much better use case. So setting up and collecting the data and then saying, how should I use this data to change my actions? And there are certain things that can make a really big difference. So when I was a kid. And this is how old I am. I, when I was a kid, computers didn't have hard drives. And there used to be a game we would play from a three from five and a quarter floppy inch called lemonade stand. And you would guess you'd buy sugar and water and lemons, and then you would price your lemonade anywhere from like a penny to a thousand dollars. So you could charge a thousand dollars, you'd hope to make one sale that day, massive win. And if you charged a penny, you'd sell a ton but lose all your money. So that was. I wish there were more games like that. I wish I'd played more games like that in high school. I'd probably be much more successful than I am as I think about it. But to think, 'cause it really was teaching you how much, like how much are you gonna buy for tomorrow? And you have to guess how many units are gonna sell. I can't remember how advanced it was. If it would tell you like, it's gonna rain tomorrow, it's gonna be sunny and things. But you can really teach some great lessons through gamification. But we don't. Like the forecasting is so important. So one of the things is what happens if I change the price? So I have changed the price of my products a few times. I launched a product at $500 and then when I switched to a thousand dollars, conversion rates went up. So it actually was a boost. And then now the price is even higher because more and more advanced, but you, we have to look at is if I increase the price. Will I lose as many sales like that? It takes it away. So if I double the price will I have, as long as I sell more than half as many units, I'm increasing my profit margin. So another version is I was approached by a large publishing company, one of the big five to do a book with me as my book at the time was number two on all of Amazon. So my phone was ringing off the hook and they. You will give us 80, you will get to keep 15% of the money. And I said, are you guys gonna sell seven times more books? And they did not. He did not like that. Because you, that's how many,'cause if I'm going to give up, if I'm gonna take one seventh of what I make right now, that means I need to sell seven times more units to make the same amount of money. And I realized I was not the type of author they wanna work with.'cause they did not like when I said that. And it's. That's how you have to make data-driven decision making. So if you're gonna raise the price, lower the price. You look at how much is this gonna raise or decrease sales. And sometimes raising the price does increase sales. There's some really interesting stories about that historically. So you can't know that if you're not tracking your data. And this. Can become like an endemic problem in a company to where you are doing things. I've seen companies that are actually doing things that are, every time they make a sale, they lose money. So think they're going good and things are going worse. Mm-Hmm. For entrepreneurs, here's another story I'll let you take over, is I know a lot entrepreneurs, they'll spend $10,000 to start a business, make their first sale for a hundred dollars. I made a hundred dollars. I. Fire away, please. Yeah, no, It just comes back to knowing your numbers and knowing your market. And it's one thing to know your audience too, but it's also another thing to understand the market in general. I. And so it's really important to do market analysis on the types of things that you're selling. Who else is selling something similar? What are they pricing it as? Who is their key customer? And what differentiates my product or my service? And so it's good to have that baseline. You really need to understand it, otherwise you're just thrown a dart at the wall and to see important to understand. My competition, my key customer, and then all of the finances that go into developing my product. And then of course, what you mentioned was the time. How much time am I spending on creating this and how do I make money off of this? And if I wanna hire somebody in the future. To help me create this, what am I going to have to pay them? You have to build that in if that's your plan. And so all of that data is something that helps paint that picture so that you don't end up losing money down the line. And to your point, there's investments that you're putting into this. Later on, so maybe your specific product. He sold his product for a hundred dollars. Maybe it only cost him, $20 to make that one specific product. But he's 10,000 in the whole, because he had to do, set up all this infrastructure for his company. So he has to build that in to his pricing and his long-term plan to make sure that he is recouping his investment. So there's all of these numbers that kind of come into play that help you figure out what should I be pricing. My product at what can the market handle? And that's really important too. There's that human aspect of it that gets forgotten a lot with analytics. There's only so much that maybe your product is worth X, Y, Z, but to the market, they're not willing to pay that. And those are things that you need to understand before you go in. Prepare and start developing new products because it might not be worth it. It might not be a moneymaker, and you have be open when you're looking at all of those. One issue a friend of mine has is that in his company, he's always been doing the phone sales. And then every time he hires a phone person lets them take over, he goes, okay, now I don't have to worry about that anymore. Yeah. And then the num, he doesn't notice because there's a delay for about two months that we, our numbers are down 80%, 90%. And one of the ways I was working with him, I said, here's. I said, listen, here's what you gotta do. You have to set up an automation system. All of your phone calls, right? AI grabs all the transcripts so you don't have to, the salesperson doesn't have do anything. The transcripts get fed to the ai. Every day you get a report. This many calls, I. This many sales. And just have them salesperson a score. How did the salesperson do on a scale of one to a hundred, what would you rate the quality of their phone call? And then you have that coming every day, and then at once a week, you just get a larger number. This goes, here's the spreadsheet for the week, number of calls for the week, number of sales, number of missed opportunities, right? Where they should made the sale, but they didn't. And then that I said, that's now. You're getting a real time update, so this combines AI and automation, so you just have to figure out what you need to know. And then figure out a way to, so you don't have to put in a lot of time, like when you have to listen to all of the phone recordings of all the phone calls and do it manually, obviously that becomes impossible, right?'cause now all the time you've saved, you've lost, right? So being on the calls, you're just, listen. So that's one of the ways that you can start to think about using AI and automation or using other tools that will send you a report or send you an email once a week to let you know. What's working, what's not working, so that you, if you have the data but you're not looking at it which a lot of us are guilty of, then it's not really doing any good. So the first step is collect the data. Second step is. Figure out what you need to track it from the data, what you need to know, and then set up a way to keep it on your radar, whether it's a text message or it's a email so that it's on your radar. Yeah, I think that's a great idea. That's a great application for it. And that's the next thing too, then. Okay, so I have all these transcripts from ai. Now what do I do with it? Is it a coaching opportunity? Is it, do I need to reevaluate who it is that I've brought into my company? Do I need to update my strategy or my training strategy? Or maybe on the flip side, maybe they're rock stars. Maybe the person that you've hired is doing a really great job, so now evaluate what are they doing differently? From myself or my other employees on the phone call that's getting us a higher conversion rate. Are there certain words that they're using over and over again that are sticking out compared to other employees? And so those are all those opportunities that you can find using a tool like that. At least start collecting data. It's never too that you can, you wanna start thinking about what is the number that matters? Because almost every metric that's exciting. Doesn't matter. Followers, likes, clicks, subscribers, they don't matter. Customers sales. Profit. Those numbers are the numbers that matter, but they're not as exciting and they're not public. We can be very easily distracted by other people's public persona and how much it seems like they're doing, and there's a lot of. Perception going on with what we're seeing in other people's accounts. So the only thing that really matters is your numbers against yourself, your profit, how you can grow. And that's how you can start doing by better analytics. So for people that wanna get better analytics and are a little bit confused, or they're a little bit larger company, they wanna bring in someone who just knows what they're talking about, care. How can people find out what you're doing, see what you're talking about, and maybe even. Get you to help 'em. Yeah, absolutely. And before I get to that, I do wanna follow on to what you just said because I always use sports as a metaphor. I know we talked about that maybe not being the best metaphor earlier today, but if you look at these really elite athletes, people that are in the. We see them and they think, we think, wow. Look at what they're doing. I could never do that. But they all started with the fundamentals. The reason that they're good is because they have really strong fundamentals. They know how to do the basics really well. They've trained their bodies to have incredible muscle memory of the fundamentals, and it's the same thing with running your business and managing your data. If you can do the basics. Really well. You're doing better than most people and that's gonna get you really far. And then you have that foundation where you can go out and you can grab all these fancy tools, all the AI tools, and you have the data to train them and get them, get those tools to help you out. And take you to the next level and help you grow. So if anyone is interested in working with me, I would love to talk to you or even just have a conversation. You can follow our company on LinkedIn, earthly Analytics or you can send us an email at information at Earthly Analytics io. And we have a website earthly analytics.io. And yeah we would love to have a conversation and see how we can help your business to grow by getting you some really great data insights. Amazing. Thank you so much for being here. Thank you for having me. Everyone's gonna love this amazing episode of the Artificial Intelligence Podcast. Bye everyone. Thanks for listening to today's episode starting with ai. It can be Scary. ChatGPT Profits is not only a bestseller, but also the Missing Instruction Manual to make Mastering Chat, GBTA Breeze bypass the hard stuff and get straight to success with chat g profits. As always, I would love for you to support the show by paying full price on Amazon, but you can get it absolutely free for a limited time@artificialintelligencepod.com slash gift. Thank you for listening to this week's episode of the Artificial Intelligence Podcast. Make sure to subscribe so you never miss another episode. We'll be back next Monday with more tips and tactics on how to leverage AI to escape that rat race. Head over to artificial intelligence pod.com now to see past episodes. Leave, review and check out all of our socials.