Artificial Intelligence Podcast: ChatGPT, Claude, Midjourney and all other AI Tools

Will AI Kill SEO or Save It? with Robert Downey

• Jonathan Green : Artificial Intelligence Expert and Author of ChatGPT Profits • Episode 335

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Welcome to the Artificial Intelligence Podcast with Jonathan Green! In today's insightful episode, we tackle the compelling question: Will AI kill SEO or save it? Our special guest, Robert Downey, an SEO expert, joins us to unravel the evolving landscape of search engine optimization in the age of artificial intelligence.

Robert dives into the imminent transformation expected in the SEO realm over the next 18 months, highlighting how AI is reshaping the way search engines function and how content is consumed. He discusses the shifting dominance of search platforms and the increasing influence of AI on search volume and content generation.

Notable Quotes:

  • "In 18 months, we're going to see one of the biggest changes in SEO with AI taking a huge piece of the search pie." - [Robert Downey] 
  • "Quality over quantity is making a comeback. The algorithms will focus heavily on trust and authority." - [Robert Downey] 
  • "It's not about the amount of content anymore; it's about the authenticity and the way it reflects your brand." - [Jonathan Green] 

Connect with Robert Downey:

Website: https://SimplyBeFound.com
LinkedIn: https://www.linkedin.com/in/mrdowney/

Connect with Jonathan Green

Will AI kill SEO or will it save it? Let's find out on today's episode with special guest. Downey. Today's episode is brought to you by the bestseller Chat, GPT Profits. This book is the Missing Instruction Manual to get you up and running with chat g bt in a matter of minutes as a special gift. You can get it absolutely free@artificialintelligencepod.com slash gift, or at the link right below this episode. Make sure to grab your copy before it goes back up to full price. Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you wanna make it online, fire your boss and start living your retirement dreams now. Then you can come to the right place. Welcome to the Artificial Intelligence Podcast. You will learn how to use artificial intelligence to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by bestselling author Jonathan Green. Now here's your host. Now I'm excited to have you here because I did, I was doing SELA long time ago, way back in 2010, and things have changed a lot since then. Now if I do a Google search, Google tells me the answer from someone's website. Then it's 75 ads, and then if you scroll away at the bottom, there's one organic result. So we're seeing a lot of that. And then other people are searching with perplexity, which. They give you the link, but they really give you the information, then you have to really click on the number to then go to the link. So I really, I'm curious is how ai, especially with how people are searching and getting their content, is gonna change. SEO market. Do you, the SEO world, do you think like Google's gonna lose their stranglehold and what's the future and how are you guys approach that as SEO experts. It's gonna be one of those big changes. It's probably one of the, be the biggest change in the next 18 months is my prediction on that. Because you're right, you have several different layers of AI when it comes out. You've got the AI inside of search inside of Google. You have it inside of Bing as well. For chat GPT. The other piece I'm seeing, so we analyze over 70,000 different profiles and analytics inside of our database. I'm seeing a lot more search volume coming from chat GPT directly for incoming links that I've ever seen that, it's starting to take a huge piece, which is only gonna take big sections of search out to where, Google's not as much of a dominant as it was a year ago. Even six months ago it's where AI has really taken that whole entire piece on and it's changed the way people search 'cause it is showing up all those AI results at the very beginning. So if you're not blogging, you're not properly doing your SEO and properly stacking everything up, you are gonna be left behind. Pretty much instantly because all that's there, it's gonna have to be building on the three pillars. The content, the authority, and the trust are the three pillars. I really aim and I kind of work through. One of the things I think about is that basically Google for the best 20 years has made all the content on the internet worse because as they add more steps to their algorithm, you put more, you have to put the keyword in there, then you have to put, use latent semantic indexing and put other keywords in there. Oh, your article needs to be 1500 words. Now it needs to be 3000 words, not to be 6,000 words, and use these tools to tell you what to do. You end up making nine, you write an article that people will read, then you have to rewrite it, 90% of it so that it will rank in the surgeon and it's caused this like the quality became the last thing that mattered because it's who cares if the quality, if no one sees the article? I totally get that, and I wonder if we're at a point now where quality can rise to the top again. And that's my hope because for so long we've been writing content. If you want your content to rank, you have to write it in a certain way. You engine instead of the reader. And when we I don't know if you're as old as me, but I remember in 1999 when you would do a search, I. And you clicked on the first answer, it was probably what you were looking for. That's how search engines used to work. It was so much easier back then. I can go all the way back to 95. As far as how search was working and SEO for that, I was working for a OL CompuServe and Prodigy back then. NP, so and plus I was building websites and charging an absolute fortune for, but it was a lot easier to be able to get something to rank thin. And we're talking about Alta Vista, we're talking about Lycos, we're talking about all those old school search engines. I remember taking Alta Vista completely apart once and looking at how the algorithm worked. Can't do that anymore. It's all hidden stuff that's all behind the scenes. But no, you're gonna have a huge shift where quality is gonna matter more. And where I'm seeing a couple ways to get around that quality piece that work really well inside of SEO is for one, I saw an article this weekend that actually went really viral. It got over a thousand views inside of YouTube rate, and it was a single paragraph, but it was written by that business owner. They used our AI SEO tool to be able to, it took that piece of content and just made it to where all the, everything was there, but it was unique content. It there was, it was a hundred percent by them. And it falls into the same category I say that's working right now. Inside of SEO is you record a video, like the conversation you and I are having right this second, you now can make a blog off of that. You can make your social media posts off of that. That is all. Real content, and it's actually coming from that transcript where it is actually real true pieces. And Google's eating that up because right now, content used to be king as much as content as you could possibly produce. You would sit and you would rank inside. You'd go to an SEO firm. That's what they would do. They'd write a ton of content. And now with all the, that are out there, 3000 word article. How many people just go do it? They don't even fact check it. They copy the paste and they throw it in there. It has no quality. I I do wanna go down that direction and kind of look at everyone's thinks the best use of AI is generating content from scratch, which is, it's the thing it's the worst at. But what I'm also interested in is when I work on a project many years ago and we, I did a bunch of media appearances and I went through PR training for like being on the radio, being on television, what are the things they teach you? When you're on live radio or when you're on prerecorded radio, especially where they're gonna edit it, is that when you're giving your answer, you slip in the name of your book. So that they can't cut it out because you can't wait till the end. And I'm wondering if that's a part of the strategy now that you know the snippet that's gonna get snatched. So you slide in the name of your business or something. So where people will know where the content came from. Is that kind of one of the things or one of the directions you can take, knowing that your data's gonna get like that, you're gonna end up in the snippet inside of not getting shown your actual website, but actually shown as the list or whatever's at the top of the search. You could, it definitely could be inside of there. I'm gonna take that and I'm actually gonna flip that script a little bit. So I see a lot of my competition out there writing articles, and there's something called hidden, SEO. It's all the stuff that's behind. It's like back in the day when we used meta keywords and they hide content behind the CSS. It doesn't display, but the search engine can see it. I'm seeing some of that for this, but I'm also seeing articles that get wrote and they're direct competitor of ours and they mentioned our name as an expert and they didn't read their content before it went out, and it says, simply be found on it. I'm like, yeah. So it could go both ways as far as that goes. Yeah, that's really interesting. So you could create your content in a way that will get picked up by the ais so that in six months we push the next update. It's trained on a bunch of your data. That's very clever. I like that a lot. I just, the way, it's a whole new world and we're going faster than we've ever went since we talked about the nineties. I've never seen it go this fast before. Do you. Like quality is gonna become more important than quantity again. Are we gonna shift back in that direction on the seesaw? So if you're looking at content, authority and trust, it's gonna be, the algorithms are gonna be looking for trust and it's gonna be looking for authority, which is gonna be that quality piece. It wants to see how consistent you are on doing your posting. It wants to see if your posting is the same. I have a, I have my prediction on that is going to be, it's gonna look at the quality score. It's also going to look at, does this article match what you wrote before? Is it the same writing style? Or is it writing style that you've had before or is it completely different off base, because Google's gonna have to figure out what it's going to do with this because they have to make money on ads. They have voice search taking over. That's a huge new term of voice search, registration. Then you have the AI piece that's inside of there, and they're not making money on voice because there's no ads on voice yet. I predict that there's gonna be ads coming out on that. AI doesn't have any ads either, so how do you make money from it? So many questions I wanna ask is so many great. Trying to think. I am. Yeah. The thing that. About the consistency of voice that really interests me is a lot of, there's a lot of these companies that sell oh, we'll we will look at your content and tell you how much of it's AI written. And then they give you, they say, oh is a hundred percent ai, but we, you can buy our software to DI it. And I, what I always say to people is that whatever your budget. For tricking Google's ai, their budget for detecting yours is significantly larger. Oh, it's huge. You're, you can't outspend you're not gonna outspend them on their, even though, you go through phases where they're not penalizing AI content and people go, oh, I guess it's allowed. And then they do it all in a sweep. That's because they want everyone to find out about a secret to all the naughty people to get involved so they can catch 'em all in the same, and you throw 'em all in the same bucket and you push 'em off to the side. And it that was what the update I think was the one that really took a lot of people out back in the day. Yeah. And exactly the darkest memories, the dark days of like just all these things get swept and things that. Entire businesses disappeared. It used to be like the e articles and then it was eHow, and then those websites never appear in search results anymore, and then it was Reddit. Now it's LinkedIn. So definitely there's a lot of these phases and I think that the mindset of people spend so much time learning how to cheat. The, yep. AI write the content and then trying to do pass the AI test. And I test a lot of those tools and they're always, they're very suspicious. What is your algorithm? And really all they're testing for as far as I can tell is I. Consistency of sentence length and consistency of complexity. So if everything is written at an eighth grade level and all the sentences are the same length, they'll go ai. I think that's the only thing that most ai, AI checkers are testing, whereas I'm sure Google's checker is a lot more sophisticated. Like you said. Does this sound like the person who was here yesterday? Does this sound like the person who was here a month ago? That's very clever. And I think it's gonna be checking that because if we look at the different AI checkers out there, let's pick on Grammarly for a second. So my business partner inside. Dean Kaler, he's 65 years old and he's our perfect test person of a small business owner. And the whole, his whole background in engineering is just amazing when it comes to it. He wrote a piece of content the other day, wrote an actual thing, sat down key hands on keyboard, and wrote out this whole entire piece inside a word, pasted it inside a grammar. It said it was 72% AI written. I saw that happen with the Declaration of Independence last week where it got like 91% written by ai and I can understand why.'cause no one says the and Thou anymore, so it's written in old English, but that it's funny that it didn't recognize it, the Constitution. So for the other direction, I wanna it's been used so many times, so it's a reference point. So for kind of the idea like what is the right path to content generation? Is like writing your content using AI a good choice right now? Or is it something that will work for a little while and then have a big get? You're gonna get hit with the next Google update? I. I think that you have to train A GPT. So if you're, if we're using focusing on chat GPT for writing content you can do this in Gemini as well, but you can create a custom GPT, you can put all of your own content in there that you wrote. And that you took time for, you could put your video transcripts in there. You can start stacking all that stuff up so it knows you, and I think that is gonna be more unique. And then for you to actually not just take the first version that. Content comes out, I think you can use it and massage it where it's good, where, I don't like this idea, but you're actually using it as an editor and you're going back and forth. I think con, I think AI can get it 80% there and then with a nice long conversation with that content, it could be massaged out and become a good piece of content that would not be necessarily AI driven. But just taking it and saying, Hey, write me a. 1500 word article on this topic and copy paste, that's gonna be something that's gonna get you kicked off and banned. And I predict they're gonna start doing that probably mid next year, if not sooner, because there's just too much content going out. They don't know. Their algorithm is so confused at this point. The problem is that people are always tempted when cheating is easy. The temptation is. And that's the biggest mistake I see people make is releasing content they haven't read. That's the number one mistake people make in every area is I'm like, don't send an email, don't publish a blog post. Don't post a comment on social media that you haven't read. There's such a temptation to, it's probably fine. And that's when it always goes bad. Maybe it doesn't happen the first time. It takes a couple of times, but as you stop paying attention, I. Then more and more it drips more and more, and I think that it's just so easy. What everyone wants is you push one button and it just writes the perfect content, publishes it for you formats. It adds perfect images and makes you a bunch of money. The problem is the. If you can push that button, anyone can push that button. Anybody can do it. Commodity. That's the important lesson is that if it's easy, anyone can do it. And that means it's not special and not valuable anymore. Correct. So there has to be something in your business that's hard. Or your business won't last. If everything's easy, then there's no like challenge for someone to replicate you. There's nothing keeping anyone else from taking your market share. And the desire for super easiness is leading this race to the bottom with content. And one other idea I wanted to ask you about is that a lot of, there's so much content now on the internet that's been written by chat, GPT, so many blog posts, so many social media posts. When they run the next cycle of training chat, GBT five or strawberry or six or whatever they call it, it's gonna be trained on tons of stuff that it wrote. And I feel like I. What's gonna happen is that as no one writes original content, then AI can't get, it's gonna keep training on itself, which means it's gonna get dumber or go insane.'cause that's what happens when you think the same thought over and over. You get faster and faster. That's not good that's really bad. Hey, it's not good at all. Now the que the question comes down to that statement is, does chat GPT have something in it that it knows everything it already wrote? And if it does, then that means Google knows the same secret.'cause I, one thing I do know is that chat, GPT uses like fingerprint words, maybe that's not the right word, but ways to reveal. So for example, I always get the word landscape all the time, and I always get the word pondering. Two words I would never use other than to describe them. The people I know don't get, they never get landscape. They get realm. And I, so they get these different words that kind of mark fingerprint them every printer does something when it's printing something out to let, to reveal what printer this was. So I do think you're right that if you, the content, there's something in there that gives it up. It's usually a weird word or a weird phrase. I got an email from a top 10 university the other day that started off with in the ever-changing digital age. And I was like, wait a minute. You didn't even use a good prompt, so it's like all the time, whenever I hear digital age or digital landscape, or ever changing every, almost everything written by ChatGPT starts with that type of phrase. I. Or it loves the it's, you might think it's A, but it's actually B. That's the other phrase that loves to use, that I recognize'cause they use it a lot. So if I can catch it, certainly an AI detector that's made by a big company can catch it. So this cycle of content, and one thing that was real interesting to me, someone recently thought when I said I host an AI podcast, they thought. It was like a podcast that was an AI host that I like managed that it was, I was like, no, it's a human podcast. We talk about ai. It's a very different idea. And it's who, if all of the content is written by AI and all of the comments are written by ai, then what's the point? There's, you're no longer getting the benefit. And a lot of companies in smaller companies, even big companies, always surprise me when big companies are doing this, are writing all their articles by ai and then their, they want their social media and their comments are written by ai, but then you have no. Interaction because your audience is telling important and you some that human touch, I think now is an opportunity for smaller companies to shine because you. Can have more trust. Like with the thing with Sports Illustrated last year, right? Where everything was AI generated and they were making up fake names, and then they got caught because I think they made a fake volleyball rule, which is somebody goes, that's not a rule in volleyball. And that led to the whole thing where they go, they had fake profiles with fake bios, they went too far that. Is exactly the mistake that these big corporations make 'cause they look at things at scale. So I see it as an opportunity, like when I look for a product review, I always look for a video with where there's not enough views that it's worth paying the person off. Like I want the guy who's got 2000 views. I'm like, bothered. Exactly. Bothered to bribe this dude. He's gonna give a real opinion and that. I think that we're, that's what I think might be really cool right now is that we see a fracturing of these monoliths that we see more people with smaller companies and smaller brands have an opportunity to stand out. And then the only brand, the bigger brands that last will be the ones that don't shortcut it because they don't need to. Illustrator did that with the volleyball piece and that piece was absolutely horrible. And that's because they didn't bring that human touch into it. And when you don't bring human touch into the side of ai, you're gonna sound like everybody else. And I think you're right. Having that small business person being able to be able to do it, that's an entire point , is bringing that small person into being able to compete with the big boys, being able to work inside there. That's why when we do our AI piece. There's a human behind each of those touches. So like when we do our ai, SEO, you have an SEO expert, which is a marketing coach behind that, making those final decisions. Because just because the AI thinks it's good, doesn't always mean it's good thing to do. One of the, if you don't have, it's gonna be a very, it's gonna be a very cumbersome piece, and it's gonna come back and kick your butt. One of the big temptations right now is for people to do things they've never done before. So they've never made an AI video, they've never made a video before. Now they wanna make AI videos. They remember a podcast before. Now they want an AI pod generated podcast. And the problem with that. Is that you, if you've never done it before, you don't know what's good or bad, right? So you don't have the ability, if you've never written a good blog post or had a video go viral, then you don't have that ability to error. Correct. It's the same way that if you hire someone and they tell you don't know if they're slow rolling you, they go, oh, to edit a video takes six weeks. You don't know if that's true or not. If you've never added a video, you can unfortunately. Get taken for a ride. Like when you hire someone to do something on your house. If you don't know, then you don't know. Like every time I take my, exactly, every time I took my car in, when I owned a car, they would always tell me that they need to repair stuff and then I would Google it. I'd go that. That part doesn't exist. Stop offering to repair things that don't even exist. Stop rust proofing me. So it's that. My wife has the best, my wife has the best story on that. She took her four runner in and they said we topped off the windshield wiper fluid. And she goes where did it go? Go on your floor. And they guy looked at her and she goes, this was back in the nineties when she, or probably nineties or two thousands, she had, she first got her license and the guy goes what do you mean? She goes, it doesn't have a reservoir for windshield wiper fluid that got destroyed years ago. So how'd you do that? And exactly. So this temptation to right do things. You go, oh, now I've got all these superpowers. Now I can make videos and edit videos and write viral scripts. And the one thing I know I can, if I watch an AI generated video, I can tell right away if it's someone who's made videos before. I follow one guy who's been a film producer for 20 years. He's made tons of short films. His AI videos are amazing. Everyone else's are terrible, and there's such, even though you can do more than you could do before, if you can't detect because you haven't done the greatness, you can't tell if what the AI's created is not good, and so you'll publish it. Thinking, this is great. This is, but you don't know because you haven't done it before. And I think that's where we're seeing with content generation, with video, with all these different things. It's exciting. But if you can't tell if it's done a good or bad job, you're in a very precarious position. I. You are. I did some testing on some AI videos and being able to produce massive amounts of content with myself and taking and doing that AI clone piece. And my problem with it is I did a bunch of them. I'd say it's probably 93 to 95% there, but it's missing the soul of. The realness that's there. It's kinda like my team likes to always take out the ums and the ahs, and I'm like, no, you gotta leave that in there. You have these big pauses. Those pauses are in there for a reason. You can't train an AI very easily to be able to, unless you have boot coop bucks to be able to bring that in. Because when you bring those pauses or when you bring those gestures in, or the hand gesture for it, or how your eyes are looking in that conversation, that's what makes it real. You're not gonna get that with ai. It's, you're gonna have to have some really expensive software. I'm not even sure that software really exists to where it can be a hundred percent perfect for the certain kind of video. Sure. But a video say like this podcast right now, how would you ever get the hand gestures in there? How would you ever get that emotion to bring that soul to it? And I think that's the biggest thing with AI is it can be used like a calculator. It can be used as a tool to be able to help you improve, but it can't be your end. All result of this is just gonna, it's gonna be that magic button. We're gonna hit it and boom, everything's gonna be perfect. And it's roses and puppy dogs.'cause that's not, that doesn't exist.'cause like you said before, somebody else is gonna be doing that anyway. So if it's that easy, you're gonna have 500 other people doing. Business isn't easy when it comes to everything. It's not gonna be boom, just flip it on and great life is great. I'm making millions of dollars. This creator setup is gonna be able to, that's not the way life works. You have to be able to go through those struggles and have those life experiences. And AI didn't have those life experiences. It just got to read about 'em. What do you think about the impact of, you put out a piece of AI generated content, or you have an AI generated video that's of you, and then you meet a client in person, right? So I'm a small business. I put out AI generated video. Someone saw that wants to hire me, we meet in person, then they ask me about something from the video, and I didn't. I've done that before, so I didn't make it. So now I'm in a situation where I have to. I don't know what to do, right? Where I go, oh, that wasn't written by me, or I didn't, that was actually ai. And then the person feels tricked, which is a bad feeling, or you have to go with it. I know people are moving towards using sales, like AI for sales elements and sales calls and sales videos, and they say whatever that AI promises or says. I have to stick with it, whatever it said, because I have, it was me. So you're giving an AI unbelievable amount of power.'cause not only is it representing you now, it's you. You can't even say, oh, that was my dumb assistant.'cause it was my voice. So you're entering. It's my voice, my face. It's everything inside of there. It's a lot of trust and you also have a huge, you also have a huge, I'm not a lawyer, don't have all the dis, none of that. But you have a huge legal responsibility behind that. Dean and I were just talking about that this weekend. He was, went to a football party. There's a bunch of lawyers there. I said, Hey, here, just kind mess with him and tell me you could record their voice and the, you can make it look like a phone call came from a man. What legal rep, what is there in the legal system today to be able to prevent that? And they're like, we have no idea. Yeah. And we have no idea. We, we can't tell the difference between real and fake at this point. Do you think this will lead to a renaissance of in person deal closing, where it's I wanna talk to you in person, I wanna meet you in person. I wanna shake your hand. I wanna look in your eyes. I wanna make sure that you're a human, not a robot. Especially for local. I think that's actually gonna have local businesses this huge advantage over nationals because you want to know. That you are not being tricked. It used to be, remember five or six years ago when people would say, did a VA write this or is this a v? Is this you? Now we just say, is this ChatGPT last? This happened twice in the last week where someone. Wrote me a aggressive message being like, I can't believe you sent me an AI general message. I was like, I wrote that. Like how dare you? It's what the hell? I took time for that, written so badly. I know it was ai, and I go, how dare you? That really was me. Or they thought they were talking to a chatbot or something. They're like, is this prerecorded? I'm like, you're talking to me right now. I'm responding to you as it's not an ai, but you, there's this, it's just shifted from, and it's a question of. But all boils down to can I trust you? Which is did someone, I had that happen with a team member of ours this last week. It's one of my developers and he goes, it's a real insult when you go to AI to go generate a piece of code to send it over to me. And I'm like, I wrote that I took 15 minutes and I wrote that script. Yeah. I like, no, th this. I'm like, no, th But that's where we are at. As far as the local business, yes. I think it gives them a huge advantage to being able to deal with in person. But when we're dealing with local businesses, so 90% of our user base or our member base is local businesses, small shops, 20 people or less employees, and we get more phone calls that come in. That are, Hey, I just wanted to make sure you guys were real. Just wanna make, wanna talk to an actual, I wanted to have some kind of interaction. Even though when they first make that phone call in, they're gonna get our AI right out of the gate and say, Hey, we can schedule, we can take a message for you, or we can schedule a call, but you're gonna get to talk to one of the co-founders when you make a phone call in to our phone number. That just, that's how we do business. That's what where it is. But they want to be able to know it's real. So they'll get that AI at the very beginning. And the whole reason why we ended up putting AI there is when I was hiring virtual assistants get kids in the background, they were answering it. They were doing 500 other things, they were doing dishes at the same time and it was horrible customer service for that. The AI does better than what they do. Is it perfect? No. Sometimes she does things that mean, sometimes she even sounds aggressive. And I'm like, how does an AI get annoyed with somebody? But it's still it's still better than that human in that factor. But being able to reach somebody at the end of that factor and actually talk to a real human being means the world to everybody because they're so used to everything being automated now. AI has its point. It has its place. I love it. I love technology. I love automation, but let's face it, there's just some things I don't like to automate. We did a huge push first for our whole entire platform and moved it over. I had a lot of members get really annoyed. They're like, why didn't you just take the database and copy this? Because I really don't want to have a mistake there. It's a good chance for you to update your business information and make sure it's going out right, because I'd rather have you do this now than for some reason of my system decided to put somebody else's business information in your spot. Because I know, I've seen it happen. You, you've seen it happen. If you, if we talk being offended from the nineties, I remember how all of that works and it's not perfect. And sometimes that human touch makes a big difference. Making sure everything is accurate and where it needs to be. I believe that we're going through this period where we're trying to figure out. How to detect if it's AI or not, because we want, in the same way that like when you call, you called customer service. 20 years ago, you were hoping you'd get an American call center. Now you're hoping you get a human at the call center. It's the same kind of concepts, right? This is where the companies that put AI in the wrong place are gonna suffer because the reputation's gonna quickly diminish, oh, we don't have any customer support. It's all bots. Will the bot, are the bots allowed to issue refunds? No. Okay. So I know I'm talking. Google. I had three representatives with Google that I knew that were my contacts for doing Google Business Profile and Google Ads. All three of them send emails within the same week. In the last six weeks, actually, it's been probably the last 90 days where they're all, they've been replaced by an AI bot, and that's what their email said, and Google's proud of that. Yeah, and I think that we're gonna see just like in a lot of movies where everyone turns against the ais or turns against the bots and all of that, where you just want to know that there's something, the human connection. And I think that's, I think it's really an advantage for smaller companies and companies that are. Paying a little bit more attention. There's a lot of places, a lot of things you can automate. I always tell my clients and people I work with, I said, sort your have an ai, sort your emails, but don't have an ai. Write your emails, have an ai. Organize your data, but don't have an ai. Make your data because there is something about that. You write yourself, you have an opinion, whatever that really makes a difference and we can accidentally. We, there's this temptation right now to have AI replace the human connection that we, every time we interact with a human, which replaced that with ai, that's what we see in all of the Apple commercials. You never have to ask a person what kind of dog they have. You could just take a picture of it and I was like, oh, see what happens when you take a picture of someone's dog without their permission. Are you crazy? That is really to go to San Francisco and try that. Go to any dog park as a single man with no dog. You're gonna be talking to the police within five minutes. So these use cases all, so people love their dogs more than they love their kids. People. These use cases are so silly, but it's, and I don't think, and the best use case of AI is analysis, analytics, looking at your data, telling you what to do, planning, organizing, all of that, but correct. That's not as exciting as I made an AI video that almost looks like a human. It's only got seven fingers instead of six. It's no, humans have five fingers. You've seen so many images you forgot. So I definitely think this is a very interesting field, that it's important for people to not be tempted to cut too many corners, which I think is the. Most important thing to be strategic in where you use AI as part of your process to not push anything out the door that you haven't checked and approved to make sure that it sounds like you and me is your messaging. So I love all of that and I think this has been really awesome. I think it's help a lot of people that are wondering how to navigate the waters of SEO and I really am excited about the idea that content, that quality will matter. Again, if people are interested in kind of they have a local business or looking for a little help, where can they connect with you and find out what you do and see if maybe you can help them navigate these waters? You can always visit us@simplybefound.com. We have a huge YouTube channel, so if the YouTube search YouTube for Simply Be Found. You're. All of our videos. I think we're sitting the 1700 or 1800 videos at this point. I talk about these topics all the time. A lot of it's my randomness that's gets posted up and out there, but simply be found.com. We do things, everything from listings to social media suite that uses AI to be able to help you generate your. Social media content, I do recommend that you'll look through it before you ever post. And it's going off of based of what your other stuff is. And then we have our whole entire A-I-S-E-O pixel, which is gonna be game changing, but it has our hardest part for selling that is being able to say it has that human piece that's behind it. And some people go what's the point of that? I'm like, because it's, you should not make your CTA, click it here now. I was doing one this morning, that's what it wanted, make CTAs on a, but on a website. And I'm like, no. Exactly. So I love that and I think that's gonna be really helpful for people who are trying to figure out what to use AI for what not to use the afr. So thank you so much for being here today, Robert. This is an amazing episode Thanks for listening to today's episode starting with ai. It can be Scary. ChatGPT Profits is not only a bestseller, but also the Missing Instruction Manual to make Mastering Chat, GBTA Breeze bypass the hard stuff and get straight to success with chat g profits. 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