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SNM229: Affiliate Marketing Unleashed with Martha Krejci

• Jonathan Green : Bestselling Author, Tropical Island Entrepreneur, 7-Figure Blogger • Episode 229

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Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.

Today’s guest is Martha Krejci, an affiliate marketer, life coach, and business growth strategist, whose intuitive marketing expertise helped her make her first million in less than a year. Featured in Oprah Magazine, Fast Company, and Cosmopolitan Shape, among many others, Martha now teaches her strategy openly through courses, group coaching, and other trusted modalities. Her work largely ranges between helping people find their passion and teaching them how to build sustainable businesses. 

In this episode, Martha highlights critical concepts related to her work as an affiliate marketer which can also be applied in business generally. She describes how business owners can find their avatar or ideal audience by narrowing down on a niche, as well as how they can connect with and convert this audience into paying clients by providing value first.  

Episode Topics

  • [01:01] Meet our guest, Martha Krejci 
  • [01:10] How did you get into Affiliate Marketing?
  • [02:55] Discovering your niche.
  • [05:30] How do you know if a niche will be profitable enough? 
  • [10:07] How to find your audience? 
  • [19:21] Dealing with "the desert" in building an audience. 
  • [23:48] Bad idea or wrongly timed?
  • [37:04] Identifying with your ideal customer.
  • [50:30] The importance of promoting the right product as an affiliate marketer.
  • [52:02] Dealing with secret fears to connect with our audience. 
  • [59:47] Connect with Martha.

Notable Quotes

-       “When you niche down and you get super specific, then you can blow up that niched down space" - [Martha Krejci] 

-       "I have yet to find a niche that doesn't have a recurring software somewhere in it, and that's your ace in the hole" - [Martha Krejci]  

-       "I'm specific enough to be able to pull in a  large group of my people but there are always outliers that still come in anyway" - [Martha Krejci] 

-       "There's a desert between when you start and when you start to get results" - [Jonathan Green]

-       "I think it's important to know in the early days that it does look like people aren't watching but that doesn't mean that people aren't actually watching" - [Martha Krejci] 

-       “I think of this business as farming more than hunting, it's like you're planting these seeds and stuff is going to grow but you don’t always know when” - [Jonathan Green]

-       “It’s okay to give a lot of value because it attracts the right people” - [Jonathan Green]

-       “People aren’t going to work with you if they don’t know what you can do for them” - [Martha Krejci] 

-       “People would rather buy from people they like than from people they think are smart” - [Jonathan Green]

-       “

Connect with Jonathan Green

Jonathan Green: The Power of affiliate marketing, which you know is my favorite subject on a very special episode of the Serve Master Podcast with special guest Martha Krejci. Let's get right to it. Today's episode is brought to you by Canva. When we finally decided to grow our social media presence, Canva was the only option.

I tried dozens of alternatives, but had to admit that nothing else comes close. We used Canva for social images, print on demand designs, and tons more at Serve to Master. Grab a free account today servetomaster.com/canva. 

Announcer: Are you tired of dealing with your boss? Do you feel underpaid and underappreciated?

If you want to make it online, fire your boss and start living your retirement dreams now. Then you've come to the right place. Welcome to Serve No Master Podcast, where you'll learn how to open new revenue streams and make money while you sleep. Presented. Live from a tropical island in the South Pacific by best selling author Jonathan Green.

Now, here's your host. 

Jonathan Green: Now this is one of my favorite topics, so I'm really excited to have our special guest, Martha, here Today we're gonna talk about affiliate marketing, which is really amazing. We, we often just get paid to talk about the things we already like to do and use and watch and experience.

So I love to know kind of how you discovered in your journey into the path of affiliate marketing. 

Martha Krejci: Yeah. Well, I worked for GoDaddy for a little over five years, and so I ended up helping people do affiliate marketing without realizing I was helping them do that. So I would help them with their websites, you know, they would call in for tech support and that sort of thing before I got into leadership.

And they would be asking, you know, to move this link around and to blah, blah, blah. And I was looking at it and I was thinking, What is this that I'm seeing? Cuz typically we would see offer owners like their own people selling their own thing and their own shopping cart and blah, blah, blah. And so whenever I would see these other people with, with external links, I just, you know, the, the mind started cranking and I'm like, What am I seeing here?

And uh, and as I started poking around in it a little bit more, I was like, Oh my gosh, this is literally people just sharing stuff that they already use sometimes. Back in the day it was kind of a skier thing, you know what I'm saying? Like, there were a lot of skiers in, uh, in affiliate marketing where it would be a lot of black hat seo and we can get into what that means and stuff, but it would be a lot of bait and switch and weird stuff.

But anyway, whenever I saw what they were doing, I was like, Oh my gosh, I could do this in my own life. And so I started in, it was about 2014, uh, in my own affiliate marketing journey. And I just, you know, started doing it via social media and then via blog. That was where I first started because you have your short game and your long game.

And, uh, yeah, that was where, that was where it all began really. So 

Jonathan Green: how did you find kind of the types of products you want to promote or where your niche would be? 

Martha Krejci: Yeah, so my niche, and the way that I describe it to people anyway, is in how to be able to discover your niche is essentially, and I'm just gonna do this super quick.

If you have like a notepad, you turn it sideways and you make a line, and at the end of the line you have an arrow, you just draw an arrow. The line represents your life. The arrow represents the fact that it ain't over yet. And then what I do is I, I look at my life, and I'll tell you my niche here in a second, but what I do is I look at my life and I think what were the different times that I was up until like two or three in the morning Googling stuff.

What were the times that I went into like heavy research mode to figure something out? Bonus points if it took me a really dang long time to figure it out, because that's what's happening with other people as well, right? There are certain things that we research that it just takes time to fail. You know what I'm saying?

So it takes time to realize that that ain't your thing. It takes time to realize that that solution doesn't actually work. And so sometimes you spend two, three years just trying to figure something out. Well, if you put that as a notch on your line, and then after about an hour, you just go up, figuratively 30,000 feet, look down at your line, look at the different notches and say, Okay, well, which one of these people do I wanna serve?

Which one of these things that I was researching do I wanna double down on? What do I wanna create a ton of content around and help them? Because the cool thing is, is when you niche down, and I know that you know this, whenever you niche down, then you can blow it up. It's like most people, they start with the blow up part, but that's too general and nobody understands.

You're talking to them, blah, blah, blah. Everybody's heard that. But whenever you niche down and you get super specific, then you can blow up that niche down space. Okay, now what around that are they also dealing with? And then you can be able to see, well, here's how I can determine what affiliate products I'm going to use is because at this time in my life I needed X, Y, and Z.

Right? And so you just, you start brainstorming about the things that you needed, and then you can even start moving toward what you know that they need that they don't know that they need yet. So I'll say that again. What you know that they need, that they don't know that they need yet, based on their whole buyer awareness, you know, journey.

And so you can be that guide for them. 

Jonathan Green: And what happens if you run into a market, there are certain markets that are very restrictive. Either there's not a lot of affiliate offers available, or the percentages are quite low, so you have to have massive volume to make any money. Do kind of, how does someone go through that part of the decision making calculus of like, is this an niche where I can actually make enough money to support my lifestyle?

Martha Krejci: Yeah, I don't know that there's a niche that does not have regular recurring softwares in it somewhere. And the regular recurring softwares are the ones that, that's your long play. That's your, your, as long as you make them sticky. And what I mean by that is a reason for people to continue using them every month.

I also suggest making tutorials about the sticky or paralysis points in softwares because, you know, software as a service, most of them, their main focus is, Okay, how do we lower churn? How do we lower attrition? Well, you can help them do that, especially for your own people, by creating tutorials on those different sticking spots that, you know, are where somebody would get stuck.

So I still don't, I have yet to find a niche that, and I've been doing this for years and teaching this for a long time. I have yet to find a niche that doesn't have a recurring software somewhere in it. And that's, that's your right there is your, your ace in the hole. The rest of everything is just supplementary.

Jonathan Green: Okay. So do you don't do anything with like physical products, like Amazon affiliate type stuff or drop shipping affiliate type stuff? 

Martha Krejci: Yeah, I do. But that's the supplemental stuff, right? So that is low hanging fruit. And there's also strategies to, to that even, right? So like the timing on when you talk about those things.

So especially when we're talking about Amazon affiliate stuff. So Amazon affiliate has a 24 hour cookie. People don't know what a cookie is. A cookie just means that it's tracking your purchases and it's, uh, connecting it with you as the seller or the refer, uh, for 24 hours as long as they don't clear their browsing history or clear their cash, whatever you wanna call it.

So within that 24 hours, the strategy is to really talk about that stuff or to push it out around Amazon Prime day. And around Black Friday, around times that people are already loading up on purchases anyway. And so you can talk about a, an inexpensive thing, get 'em over to Amazon, and then they're gonna be like, Oh, right, I needed to grab this, I needed to grab that, I needed to grab this.

And then it just, you know, you, you get a cut of all of that. But that's again, with retail super, like it's pennies, you know, very, very nominal. So you, I wouldn't build an entire business on nominal things. I wouldn't build an entire business on, on pennies. I think it's a good supplement because, you know, there are things on Amazon that I use that I literally want people to know about.

So I share those things with the Amazon link, but I'm not, you know, I'm not sending my kid to college on it. 

Jonathan Green: So what people wanna find is a niche or a space where they can find a software recurring pilling software, and then they can recommend the software to people. They can provide supplemental training, here's how to use the software, here's power user stuff, and that's how they can get people on board and get people to stick longer.

That's really the main strategy or the big, big money strategy for you. 

Martha Krejci: It's, I mean, it depends on their, Yes. Generally it depends on where they're at in the industry. So it would be trainings and things like that. But you would just do like YouTube videos and do like an over the shoulder. Here's why I, First of all, you'd have an intro video of here's why I use this thing next in line, I'm going, or for the next video I'm gonna talk about how to set it up and how I use it for the purpose that we use it for.

Right? So, Like for my people, I talk about affiliate marketing. So if I'm talking about Jasper, which I love, which is an AI copywriting thing. So if I talk about Jasper, I'm gonna go in there and I'm gonna say, Okay, well here's why I use this, but let me show you how I found the title that I use today.

Right? And so then I show them the words that I'm plugging in and literally how to use the software. Because a lot of people, at least my people, they will claim that they're not tech savvy, right? And so whenever, even when they get to a software, they're gonna be like, Oh, this is what Martha uses. That's awesome.

But still, they'll sit there like, Okay, so I'm on the front page. Where do I go from here? What do I do? And so it's really just guiding them around. You treat it as though it's your own product. That's what I do, is I treat the product as though it's my own. And I do tutorials as though these people that are buying are my people buying from my product.

So I make sure it's super clear to them, right? 

Jonathan Green: So as someone starts to find the thing, the tools they use and the software they can recommend, how can they start to find their audience? Cuz that's usually the hardest part is traffic audience. I post stuff on social media, but no one's watching it. How do you start to get found?

Martha Krejci: Yeah, so that's again, going back to how we know who we're talking to, right? So there's the, the, I call it bat signal, but there's the, the bat signal thing of determining who your person is with the notch. And, and you know, my person is the mom sitting in the carpeted cubicle that smells like the sixties, gets a video of her daughter taking her first steps.

Now my world crashed whenever that happened. Now, the people that I talk to are typically moms that maybe they didn't get a video of their daughter taking a first step, but they're scared to death. They're going to, Or it, it, they missed it. They just didn't get the video of it. So it doesn't, I think people get a little hyper specific whenever they're saying, Well, this is my person.

Well, if I only talk to these people, what about everybody else? Well, everybody's going to still understand your message. Your message just has to be clear. So whenever I'm talking to anybody, I'm talking to her, you know? So when I'm on social media, I'm directly talking to her. I'm not the first one to say this, everybody says this, but maybe it's just gonna hit you different because you're hearing it different.

Who knows? But whenever I'm doing anything, I'm talking to her. So I make a social media post. I joke about things that her and I have in common, right? I joke about, uh, whatever it is that you guys have in common. It's good to educate people. It's good to inspire people. And then it's good to bring levity.

Right. The world needs levity, so we don't educate people all day long, all day long, all day long. People don't want that. They wanted that. They would go to Google, they would go to an encyclopedia, they would go, You know, people don't want that. Not in social media. They wanna be inspired. Okay? Inspire them around what you know they're working on.

When you're bringing levity, bring levity around where you know they are in the journey where you know they are in life. And so whenever you do that, the reason I call that that signal is because whenever you put that out into the world, your people know you're talking to them. But what even happens more than that is that your people will share with their people and then you start building an audience.

So I never used ads building my audience. It was all organically, all like, Okay. And so whenever we do that, you naturally are gonna start growing your people. Now that's just in social media and some people don't like doing social media, and that's okay. So then my suggestion, so I'm an seo, like I, I have a weird understanding of seo.

It's whenever I quit my job at GoDaddy, I started an SEO agency. That was my very first thing. I have a weird cellular understanding. I know an algorithm changed before Google announces it. It's just weird. But I use that knowledge because whenever you are writing your blogs, you're creating your content.

You've got your blog, start a YouTube channel. I don't care if you're on social media or anything like that. Your long game is your blog and your YouTube channel anyway. And so write a blog or do an eight minute or less video at current as we're recording right now. That's your time is eight minutes or less.

That's coming from the head of YouTube. That's what people are watching. So you're make an eight minute or less video tutorial explainer about what your people are trying to do. Cuz whenever they go to YouTube, that's the how do I channel, right? And so you make a video, easy peasy. Just translate that, transcribe that into words.

But my suggestion is don't use one of the, like, you could use Otter AI or something like that to transcribe it into words, but those words are still going to sound like the stream of consciousness coming out of your head. So it's not necessarily readable, you know, people can't read it and follow along the same way they would follow a long in a video.

So my suggestion is to just hire somebody to take that content from the video, make it make sense in a blog, right? And so then you can pop them back and forth to each other. So you're grabb. Readers off of YouTube, and then if people just came to your blog, then they end up on YouTube. And so in the, in the growing of the audience, what you're gonna do, and there are some different hacks and like, not, not black hat hacks, but good hacks to be able to grow your audience on the search engine and on YouTube where you're creating content and creating topics that you know that they're looking for.

And so then whenever people start searching, all they find is you, That's the mess. It's the biggest message I get these days is, I don't know where I, I don't know where you came up, but I found you on YouTube. I watched this and I wanna join X, Y, and Z. Like that's, it's the biggest thing that I get. And that's because whenever people are researching something, when they're at that point in their journey in the buying decision, Right.

They are looking on Google and Google sends them to YouTube, right? Because that's, that's just how those two play together, obviously. And, uh, so that's how you grow your audience on social media, but you make sure that you're talking to your person. So even when you're doing training, you're talking to your person, so you're explaining it to her or you're whoever it is in a way that they can understand.

And that means that you're using examples that they may see in their everyday life. So I was just with, I was at a biohacker summit, um, just, I came home yesterday, so I've been gone for the last five days. Awesome summit, by the way. But I love biohacking. But whenever I was there, there were a bunch of doctors, scientists, that sort of thing.

And that isn't who I talk to on a regular basis. So I talk to them differently at that summit than I talk to people in my social media and all my YouTube. I talk to the mom in the carpeted cubicle right out here. But then whenever you're at other events that are specific to other people, if you do that ever, then you just, you, uh, curate your message to then make sense for them.

Now, 

Jonathan Green: your audience is really specific, right? It's this very specific woman who is a younger version of yourself, right? It's a previous experience you had. Is it okay? Is it, um, do you find that that repels people like that, that pushes away men or that pushes away women who are in a different situation? Or do those type of people still end up following you?

They 

Martha Krejci: still end up following me. That's, I, I literally, I, I talk, It's so funny, I, I talk to the moms, right? I talk to the woman that, that I was, and then what I hear, what I see and what actually happens is the husbands will, the moms will be watching a video and hearing me train on something. And then the husbands will like, yell from down the hall, do whatever she's talking about, do whatever she's saying.

And that's because the way that I teach is very cut and dried. It's systematic. It's not, it's not fluffy. It's not weird. I'm not like, Hey girl, hey. Um, and, and so they still come in anyway because they can tell that I know my stuff and then the women, but, but the wife comes in first and then the, the husband comes in after.

That's, that's how my people work. And then the women that are not yet moms or don't wanna be moms, they just, they don't, they don't care because they know that I know that what I'm talking about, what they're looking up is the topic. So like one of those hack things that I was talking about is how, you know what people are looking up.

Well, they look up that topic and then they see me talk about it. And while I sound like I'm talking to a mom or whatever, they don't really care. They want the answer to the, the topic that I'm helping with. And so I'm specific enough to be able to pull in a large group of my people, but there are always outliers that still come in.

Jonathan Green: I think that's important cuz a lot of people think, Oh, if I just targeted this bullseye, the rest of the target will be repelled. But it's not true. Cause while my demo is mostly people 45 or 65, they've done their 20 years or they've done their 40 and they go, I'm ready to go from doing to teaching or pivoting.

My second audience is women who've had their first baby and don't wanna go back to work. They go, I want to be at home. And that resonates with me. I have four kids. I work from home so that my kids can bust in during these videos cause I want 'em here. Right? But the thought, oh, if I talk to one audience, the other audience will be repelled.

I think that's why a lot of people go, Oh my products is for everyone, even though that's the biggest mistake. So that's really good to share. The second thing I wanted to dive into, and I think this is really important, is that there's a desert between when you start and when you start to get results. It can take time.

And that's the period where people. Because you're very excited. You're very high energy. They go, Wow, this sounds so easy. And I wish it was as easy to make it sound, but there is a period where you're posting on social media or doing Facebook Lives, or you're writing blog posts and you're like, Nobody's reading it.

Nobody's watching yet. And it, and I think that period is the most dangerous period. It's kind of like when a butterflies in the chrysalis, it doesn't, you're not having success yet. So it feels like your work doesn't matter, even though I know that eventually, like people go back and read your whole catalog.

Like people find my podcast, they go and listen to every past episode in one Go. So I'll see a spike in listenership when I have a hot episode. But that's how do people deal with the desert? Yeah. 

Martha Krejci: That's where the people that you're serve. I love that you're addressing this right now. Like this is a very, We have taken a very nice turn here, um, whenever the, the desert happens.

what always got me through it and what really seems to help my people get through it is to remember who we're here for, right? And so to remember that person that you're serving back here. So for me, the mom sitting in the carpeted cubicle isn't going to be able to leave the carpeted cubicle if I stop doing what I'm doing, right?

And so I need, I need to be serving, I need to like be serving my people in order to really set myself on fire, if that makes sense in a good way. And so I think we always need to be focused on, does this make my people better? What happens if I don't show up for my people, right? If I decide that this is just too much and nobody's paying attention, maybe I'm a little embarrassed that nobody's paying attention.

We really need to focus on the fact that it will come and we need to keep going or else it won't. And also, I, I would love to bring some clarity around the lurkers because in the beginning, whenever somebody, when you don't have the table rush, so to speak, when you don't have the big audience and they all love you and blah, blah, blah, when you don't have that yet, everyone's afraid to visibly take the first step, right?

Of commenting or saying, Yes, I agree, and blah. It's very easy to say, Yeah, girl, go blah, blah, blah. Whenever, whenever everybody else is saying it, but your lurkers are watching you. So in the very beginning, I remember I was getting messages of, I've been watching you for six months and now like, let's talk, I have some questions, whatever.

But I think it's important to know in the early days that it doesn't look. Like people are watching, but that doesn't mean that people aren't actually watching. 

Jonathan Green: Yeah, I think you brought up something really good there, which is the more you know your avatar or your person, you're helping that specific person, then you can feel a sense of connection with them.

Cuz it's very hard to say I'm helping everyone cuz that you can't, It's like you can't care about a statistic cuz it's such a large group. But like for me, like I have a very specific person in my mind, from my audience who I'm always talking to, that's the person I'm imagining is here with us on this conversation.

I'm always thinking of that person and once it's a specific person then you can go, oh I have to be here for them. But when it's, Oh I'm just writing a blog, I don't know yet. It's really hard to stay motivated cuz you go, no one's listening. And I think also it's really important to know that there can be a really long time before people take action.

Um, I'm on a big project with these business partners right now and I reached out to them. Only after I'd seen their stuff on social media about 12 times and I go, Oh, I have a really good idea. Like I waited and I had to see it a bunch of times. Cuz there's that period where you're like still thinking and still assessing and it's been a great project.

It was a great decision but it wasn't, I didn't see 'em once and jump on board. That did not happen. And I've had customers who, I had a customer do a really big purchase last summer and I go, I don't recognize this name and normally recognize my customers cuz they buy something small before they buy something big.

And I look and been on my list for two years, never bought anything, never made a single purchase. And then they'd make that really big one. I think that's important to know is that I think of this business as farming more than hunting. It's like you're planting these seeds and stuff is gonna grow, but you don't always know when.

And sometimes it takes a little bit longer, but it's a bigger harvest rather than a bunch of small harvest long way. But it is, there is that challenge of going. Do, And this is the challenge of when you're working on your own is, am is my idea a bad idea? And I've had some really bad ideas over the last 15 years of doing this.

I've had some real stinkers, and sometimes my friends are like, That's a terrible idea. I go, No, no, I, I have a good idea and they're right and I'm wrong. And there's this hard part of knowing is it a bad idea or is it too soon? Like that's the real challenge. How can people, or how would you say, Okay, you should stick with this.

I'm actually going through something right now where I worked with a consultant last night and he is like, There's something you have to stop doing in your business. And I was like, Oh, but I like doing it, but it has such a bad ROI compared to something else. I do almost a hundred to what, it's almost something else I do is a hundred x more profitable.

And so I'm gonna, I have to switch to that even though I like doing this. And that's a, it's a pain point. So sometimes we need an outside voice, but how can people know the difference between bad idea or you need a little more time? Yeah. Oh, that's 

Martha Krejci: good. That's good. Uh, so a bad idea I think is, I'm, I'm just gonna, I, everybody is gonna roll their eyes at this answer, but there's a, an intuitive thing when, you know what a bad idea, When you sense a bad idea, you may, you start doing it and then you're like, Oh, this doesn't, like, it doesn't feel right.

I think, I think good ideas, in my opinion anyway. I think good ideas are defined by how they serve our people, and does it really push the needle for our people? Does it help them out the most? Because, and that's, again, that's my own. I don't align with a lot of business coaches necessarily. I'm a little bit, I'm a little bit left of center whenever it comes to that.

But it's, it's all about the people that we're serving and does it actually push the needle for them? That's where I see a good idea. I think a bad idea is actually representative of this makes me money, but it doesn't really help, doesn't really help anybody. And for me personally, that would be a bad idea because I'm not go, it's not sustainable for me.

So I guess really what we've come down to now verbally processing is what's sustainable, What is sustainable for your spirit and who you are. And I, I don't think that we should use anybody else's criteria for what is sustainable for us as people. Cuz I know I used, uh, some business mentor and business coaches criteria on products before or services before that.

Now I wouldn't touch with a 10 foot pole and I had to stop them because I couldn't sell 'em because I didn't, I didn't, I didn't. Believe in it. You know what I'm saying? Like it felt gross to me. I'm like, I'm just taking your money, essentially. I'm helping you a little bit, but I don't feel like I'm helping you enough to really constitute the price.

And at, I don't know, it's sort of, it's a lot of internal intuitive stuff. I know you look like you had a response to that. 

Jonathan Green: No, I think it's very interesting cuz I was just thinking about that sometimes things feel really easy and some things feel really hard when you're doing them. And it's like, I've seen people who paint themselves into a corner, like they pick a niche that is profitable but that they're not interested in.

And that's when people wanna do an exit. That's when I meet people who are like, Oh, I wanna do an exit on my blog. And it's like doing really well. Like, why do you wanna do an exit? And they're like, I'm not interested in the topic anymore. And sometimes they pick a topic that they're, they were never interested at all from the beginning.

So there are parts of the business that do become that slog or it's like sometimes people come to me like, Oh, I have to do a Facebook Live every day to grow my business, but I hate doing Facebook Live. I'm like, Well then why are you doing that? There are a lot of, there's so many ways to get traffic.

Like it's very, like I, um, I went through a big process of social media last year cuz I am terrible at social media. Like, people look at my social media, they go, Oh, Jonathan must have no falling. No, I'm an email list guy. I'm an older generation style marketer. That's all about the email list. That's how I do it.

That's where 99% of my revenue comes from that type of marketer. So people in my circuit are like, that's what they ask is like, how many people open an email? How many clicks can you send? Not versus how many Twitter followers do you have? Because when people ask me that, I'm like, Oh, I don't know. I don't know if I know my Twitter password.

But that's, but it's okay to find the, you only have to be good at one thing. I think the most important lesson I've learned is that you don't have to be good at everything. You could be just really, really good at one thing and make a massive and be very successful online. But there's this often fomo or think of like, Oh, I have to do all these different things.

When I was going through my social media process, I tried everything. Terrible at Instagram. Terrible at Pinterest. Terrible at Facebook, killing it on TikTok. And I was like, Okay, I'm gonna like, for me to do a YouTube video takes 20 hours, a TikTok takes five minutes and I'll get 500,000 views on that TikTok.

I'm like, Okay, well the internet or the universe is telling me which direction to go into. But sometimes we resist that. And I think there's this period of time when we're starting out, when we're, there's this phase before you make your first dollar online, where you're in the, I wonder if this works or I hope this works.

Yeah. And then there's the moment where you get that first payment, that first check from a client, from your first SEO client, or you get that first wire transfer or first PayPal payment and it switches from, I wonder too. I know. And it becomes an existence. I think that's like the most important point for me.

I remember the first time I made my first dollar and it was like a dollar and a penny or something from something online. And actually it was a bad idea cuz it was like it took 30 days to make that $1. But it switches to, Oh, this is real. So I think that for me is like such an important point for people to get to because there is this hesitation or wondering, am I investing time in the wrong thing?

Am I wasting my time? Cause it does take, I think there's so much sales material out there that says building a business is easy. Like when I started out, there was all these products. Push button was the word. Push a button, get a business like a magic box. You push button, money comes out. That's how many kids think the ATM works.

They go, Oh, the atm just, if Daddy pushes the button, money comes out. I'm like, I wish that sounds amazing. That's the world I wish I lived in. But it is, um, there, it it's still a job. There's still work and sometimes it's the expectation, right? That like, oh it's gonna be super easy, causes people to quit.

Because I think it's definitely easier than like an office job and having a boss shout at me and watch me. Like I have total freedom with my time, but I still have to put in the time. And I think sometimes because of great copywriting, cuz of great sales material, we think it's gonna be super easy. But you still gotta put a little bit of work to build that business.

and that's kind of the period you have to go through of um, testing bad ideas. And sometimes it's just, Oh, this doesn't work for me, but it works for other people. And sometimes it's the finding who is my right audience. Cuz sometimes it's not who you think it is. Like the audience who found me is not what I was expecting.

Nobody under my age follows me. Nobody under 40 is interested in what I have to say. I didn't think that was what was gonna happen. But it happens and you go, Okay, my audience is telling me who they are. I have to listen. But it is this period of, um, experimentation, trying things, not everything's gonna work.

And there are so many things. I think the worst part is it, there's so many things that do work. Facebook works, Instagram works, TikTok works, email marketing works, SEO works. You can't do it all cause it's, there's just not enough time in the day. Exactly. 

Martha Krejci: Yeah, that's the, uh, I love that you're saying that, and I love that you found TikTok is your space.

That is so cool. I, uh, I goof off on TikTok and I am not, I embarrass myself, I think, on TikTok, so I'm glad to see that it's working for people. . But, but yeah, I think that it's great for people to understand that it's that not everything is going to be their thing. Because if you look into the business in a box digital marketing business, in a box, they're gonna say, Do all the things and really just start doing the thing that works really well for you already.

Where are you at right now? Where are people listening to you right now? Where do you have some sort of semblance of even just an understanding of how a platform works? Just go ahead and start there. And I think that Alex Hermo says something that's really cool too. Um, and it's all about good will, you know, like how much good will have you put into the market and, and the people that keep trying to cash in on the goodwill over and over and over and over again.

It's like when you put some goodwill out there, and what I mean by goodwill is maybe it's free content, you know, maybe it's free. Here's how you push the needle on something. People perceive that as Goodwill. They perceive that as, okay, you're, you're helping them out, which they should perceive as goodwill.

I'm not saying that they're perceiving it wrongly as goodwill, but they're perceiving it as goodwill. And so when you're creating like these free trainings on how to do these things, the cool thing about affiliate marketing is you can do these free trainings because you're not monetizing the. You're monetizing the back end of it, you're monetizing the thing that they're gonna grab if they wanna grab it from the training.

So you can inject so much good will out into the world that whenever, if you decide to do consulting, if you decide to do a course, if you decide to create something to sell, then whenever you're like, Hey, I have this my own thing that I'm selling immediately, it's gonna be like a a, I mean, I can't say immediately internet market or sounding right now, but quickly you're going to have some, some semblance of a table rush from all the people that you've been giving to over and over and over again.

I can't remember the name of the book, but a Psychology behind it. You probably remember the name of it. Um, last name starts with a C Chi Chill Don Influence. Yeah. Robert Ki called. Yeah. 

Jonathan Green: Yeah, That's, Yeah. I'm sorry, go ahead. No, that's one of my favorite things is it's so interesting. It's like why they always give you free cookies at an open house, or why.

They make such a project of buying a Coke from the machine in front of you when you're buying a car, cuz it feels like they're doing a huge favor for you. Even though they're the one, That's why they don't just have the drinks in a refrigerator cuz it feels like it's more of a thing. And yeah, there is this reciprocity.

It's interesting, there's this period you go through, and this is something big me, I'm an author, is that like, Oh, you want my words, You have to pay for them. Right? And you have to, There's this thought of that. If you give it away for free, no one will ever pay for it. But there's this opposite thing that people go, Wow, if this is the free stuff, I can't imagine what's the paid for stuff.

It's the opposite. But there is this fear everyone has of like giving away their secret sauce as though we have this super great invention or that like, oh, if I put it on the, like everything I know is in my blog, in my podcast. If you read all my free content, there's nothing new in my courses. It's just a little more organized.

Yep. But it, it's, that's what we pay for is like one of my friends, the best lesson I ever learned, he go, I pay twice as much for a book that was half as long. Like, I'd rather learn more faster. Like that's, And that's the thing. We, the thing that we think matters, and this is a lesson I learned from my last job, was where you got paid by the hour and they were like, Oh, you have to show up for these hours, not by the success or how good you did.

And I said, Oh, that's, that's a bad metric because you're rewarding people who do a job slower. Like, Oh, I'll get paid twice as much if I take twice as long. You're rewarding the wrong behavior that you want, but, and so we wanna just remember that it's okay to give a lot of value because it attracts the right people.

Martha Krejci: Right? Absolutely. That's, it's everyone, everyone. I don't know that I've come across somebody that has not had that feeling of, Oh my gosh, I can't share this. Like the, here's the question they ask, Okay, what should I share in public and what should I put in the course? Right? Like, that's the question. And I'm like, All of it.

You put it all, It's just the way that you described it is absolutely perfect. It's just that you're, you're gonna see my stuff in eight minute videos and it's going to be topical and very, you know, segmented in what I'm talking about. Or you get the entire roadmap. Do this, do that, do this, do that.

Washrooms repeat, right? You've got, and it's all organized for them. And so that's what, that's what we pay for, you know, And I think that that's fantastic. And the way that I talk about courses. Is, I call 'em . I dunno why, I dunno where this even came from, but I call 'em meatloaf. It's almost like they're the main course.

Like it's the ma the signature program is the main thing. And then I tell people, just take a slice out of your meatloaf. Take a slice that's going to push the needle and then make and, and do a training on it on YouTube. Right? And then have that even be a call to action for, um, you know, lead gen or whatever you want.

Here's a free thing. I got a bug in front of me. What is even happening right now? Come on. Um, but you just take it out. You use it as a free training and then you bring people in that way because, uh, I can't remember who Pat Quinn is, the one that I heard say this, but he said, uh, people aren't gonna work with you if they don't know what you can do for them.

So there's the, there's the psychological concept of, Oh my gosh, if, if this is what they're giving for free, then what's, what's behind the wall is gonna be amazing. And that's, I, that's a hundred percent it. also, they're not even gonna know you can help 'em if you can't give 'em some great stuff because everybody's out here shouting at people, and so they're just gonna go to somebody else that's shouting at 'em.

They're gonna give 'em better content and they're gonna work with that person instead of you, because they don't have, they don't know what you can actually do for them. 

Jonathan Green: Earlier you mentioned that when you do social media, you talk about the things you have in common with your avatar, your ideal customer.

This lady with the working in the cubicle with carpeted floor hates it. Um, yeah, and what's interesting, and people, this takes a while to learn. People would rather buy from people they like. Then from people they think are smart. One of the big lessons I teach people when I'm teaching 'em to write their flagship book is they think, Oh, I have to show people how smart I am in the book.

And I go, No, that's the least important thing to do. All you have to demonstrate in a business book is that you're not an idiot. That's the actual bar. As long as you don't say anything that says you're an idiot, anything above home or Simpson and you're likable, the book will be 10 times more successful than something that teaches, Cuz no one remembers anything from any business book.

Right? Right. Robert Kini influenced a huge book. Right? We both remember one sentence, everyone remembers the same sentence. It's like we all remember one fact from each book. And that's the secret is that you don't have to, you have to figure out what your one thing is gonna be. So that's the one story that people remember, like the crazy story.

Um, and then it has to be, it's the relatability more than the expertise. Everyone, The most common email I get is imposter syndrome. Oh, I'm not as good as Soandso. And it was like, guess what? You can't get coaching from Soandso. I have friends. You want an hour with them? It's five or $10,000. Or you have to go through a certified coach, which is just an employee.

I would never hire a certified coach. That's one of my things. Like, no, I wanna talk to a boss who knows how I feel. Who knows that if this doesn't work, my kids don't eat, or they have to switch schools. Like that's a real pressure that people don't feel like. I only like to talk to a number one, even if you're a team of one person, a solopreneur, you know what it feels like to be in the arena.

But there is this, um, feeling of, I'm not good enough because someone else is better furloughed a mountain. And it's like people don't care. People really don't care as long as your product works, right, As long as the machine works and they'll buy from like you. That's why like I used to have this big fear of competition.

I was like every other business author who's next to me on the top 10 or top 20 list is my enemy. And I have to steal readers. And then I was like, Wait, cuz I had this girlfriend like 20 years ago. She was like, If there's a dragon, a sword or robot on the cover, you'll buy that book. I remember when she said that to me, she thought it was so funny cuz my Amazon order came one day and was all books like that.

Cuz I'm the lowest common denominator in the science fiction genre. I'll read all the trash, even if it's clearly written by like a va. I'll still read it. I read all those books that were definitely written in Russian first and that that's the revelation, like, wait a minute, my most people read more than one business book.

There's nobody who reads one business book or listens to one podcast episode and they're done. So the fear of competition and it's realizing no, what people are trying to do is find the person that's right for them as long as you kind of understand or you're a little further up the mountain and they like you.

Cause that's the one thing I don't miss when I had a job was like working with people I didn't like. That's like the best thing about what we do is that like we only have to work with people that we like. It's like such a freedom and it is. It is makes us likable is who we are. It's that core identity that we're so afraid of showing.

Especially like when we're high school. I don't want to get to know the real me cuz they might reject me. It's like, no, that's, that's the thing. That's why like, I'm not worried you're gonna steal my customers because people who like you are not gonna like me cuz we're very different and that's a good thing.

That's like the, like next level of lesson is what I saying. No, it's not about expertise or fearing other people. It's like, no stake out who you are cuz what we teach is a commodity. Teaching how to do YouTube videos or fill it. Marketing. There's a million people that do it. How do we choose who we listen to?

Cuz we like that person and we wanna be like them. 

Martha Krejci: Yeah, that's, I I made a, I'll talk about a trip up that I did in that space. So I, I hit a lot of, so whenever I started hitting seven figures a month, that's where I started. I went through a crazy. Three, four months. This is, I've never talked about this before, um, but I went through about three or four months where I was like, Okay, so I'm at this level, which now means I need to up level somehow in what I look like.

I need to present myself different and blah, blah, blah. I went shopping and bought tons of clothes that I, that still have the tags on 'em now. Cause I never wore 'em. Um, some of them I wore, but then I went and I got, like, I got lip injections. I did a bunch of stuff that, because I thought I needed to look a certain kind of way because now I'm in this echelon and I need to like, I need to, to look like my peers.

I felt that. Nobody told me that, but I felt that. And after about three or four months of that, I was like, I got tired of looking at myself in the mirror. I was like, Who is this? I don't wanna put on makeup every day. This is annoying. I'm like a t-shirt, yoga pants, adida snake sort of girl. I don't, I wasn't, I started noticing that when I would go out dressed like that, like the other, whatever version of me I was, people would talk to me in a way that was annoying to me.

And so now when I go to a conference, like I go to, you know, war room or whatever, I'll show up in a, in a t-shirt and yoga pants and nobody thinks twice about it. Like it's not, We, we are our, and I'm not gonna say biggest enemies, we're, we're a hyper critical. And we set expectations that are so weird of ourselves.

And if I could just give somebody some understanding of what, like as you reach different pinnacles of success, you're gonna go through these little kind of crazy times potentially. that whenever you get there, just realize you don't, don't change yourself. Because what brought you to the game is what's gonna bring you home.

And that's the people that followed me and brought me to that point. I then became unrecognizable to. Right. And then like, it's just, I, and thank goodness I, I changed it. I was getting fake lashes, all of the, And then, uh, whenever I changed it, cuz I still showed up live every day. Whenever I changed it, I started getting comments on my live, like, Oh, it's good to see you back.

It's good to see you back. Like, you look so good like this. And, and it's because we are the same. They and me, we are the same. And whenever you start to move out of that, then all of a sudden you're creating some dissension. You're creating like, it, it's probably a distrust in some capacity of Is this who she was all along?

Was she playing a role before? You know, there's a lot of things that we could potentially think, but I just wanna, I, I wanna just forewarn people that are listening that whenever that happens, just make sure that, just stay true to yourself. Always, Always, always. I wish somebody would've 

Jonathan Green: told me that. Yeah, that's a really good lesson for me.

I went through the, where you buy a Rolex as like the guy version of that. And I remember I bought a role, I used to wear a $65 watch and I would get compliments on it all the time. I wore a Rolex, I bought a Rolex. And um, no, only one over the next year, one person noticed he had a Rolex too. And I was like, this is the worst decision I ever made.

Like, cuz you think now I'm a Rolex guy. And of course then there's like people that like have the better Rolex right? And all that stuff. Like, oh you don't have enough diamonds, whatever. And it was like such a, it was one of the worst decisions I ever made. And cuz nobody cares. The things we think people are looking.

Like nobody can tell, um, if you're wearing a T-shirt that costs like $2,000 cuz it's Dolce and Gana. Or if it costs $20, like and I, that is a challenge. We start going, Oh, I need to look like what people expect. That is one of the phases you go through. If I'm figuring out who your identity is and yeah, then your audience goes, Well who are you now?

And you're trying to, It's like this FOMO thing of I have to be something that I'm not. And I think that's very interesting because we don't talk about it very much. It's kinda like one of the biggest hurdles is when we compare our back of house, like what's happening behind the stage, trying to build the business, dealing with something with my kids or dealing with a tech issue.

Things happen, right? Things. Sometimes Riverside crashes. Sometimes there's a problem with the internet. Sometimes there's a typhoon and the door busts open during a podcast. Those things happen, right? And we're comparing that to someone's public house, which is like what appears on YouTube, right? They don't realize that.

For most people, they have someone who edits the video, they edit the sound, they cut out all the mistakes, all that stuff. So what you're seeing is like the production, like for a movie, right? They shoot each scene dozens of times. You're seeing like the front of us and sometimes we compare our entire lives to the part.

The only part that people show visibly, and it is we often hear is there's always someone making more money or making money faster or doing something different. And we go, I gotta do, I gotta present like them. That's why there's this generation now it's younger than me. This is not me of every one of them has a car with the doors do that.

The wing doors, it's like, oh you're, you know what I'm talking about? Like you have to have super tight jeans, you have to have shoes that are really long like a wizard and you have to have up and down doors because otherwise people won't think you're successful. Right? So there's, this is the guy thing, right?

Cause I was on a call with my TikTok partners and their affiliates. And it was all 20 of the same good looking guy. And I was like, You guys are all the same person. And I'm the one, I was like, I'm the one gremlin here. Like I remember I, one of my first reviews was Jonathan's ugly just like me. So if he can do it, I know I can.

And I was like, What? What? Or snowball with a rock in the middle. Like yes, it's a compliment, but boy did you like also punch me in the stomach. But what we want, and this is I think you do something really good, is authenticity, which is so hard to find, which is I know who this person is. My most popular content, it was when I talk about real stuff in my family, whether it's one of my kids having surgery or or having a family emergency, people go, that's real because they wanna know that you're not like an artificial creation.

Cuz there are some people that are right. We certainly see that on Instagram where it turns out the person never existed. They're like an AI that's getting followed or whatever. So I think that's a really good thing that you shared. It is tough sometimes to share like our mistakes because we, there's this thought of like, what if people find out about this mistake and they, and they all stop following me, right?

They find out this one thing about me, and it is tough because we're, you have to find that balance of authenticity and also like not showing everything. That's very interesting. And it is sometimes hard to find like the right path for yourself because you, you think, Oh, I have to be this in order to succeed, and it's, and you don't, It's very interesting that there's this, Sometimes we get so caught up in what we think everyone's life is like.

We don't realize like, Oh, that person shoots all of their ticks one day, every three. That's what they look like that one day. Yep. You know, nobody knows, like my wife helped me set up these lights, like I don't have a fancy studio. We switched to this room because the room I was in before the door busted out during a typhoon last week.

I was like, Okay. And it was too much echo. So we switched in here, you know, and, but you have these thoughts, they're like, Oh no, Jonathan's got a $10 million studio. And it's like not investing in that. Like that's not worth it to me. But we sometimes make these misperceptions and it is really, sometimes it's nice when people say the truth.

Like sometimes I'm on a podcast and people mention their income, almost every sentence. It's like they're constantly mentioning how much money they make. And I'm like, okay, let's, That's awesome. Well, it's almost, and also it's, it pushes people away cuz they go, Oh, they don't know what it's like to be me.

Right? Like, I know what it's like to take a job you don't wanna do for a friend cuz you gotta make rent that month. I know what it's like, you know, not super recently but like four or five years ago I was 21 days late on my rent one time. I was hiding under the window for 21 days. So I know what that feels like and I sometimes when people are get really successful, they don't remember what it feels like and that's what your audience needs the most is know, hey, I know what it feels like to be really worried to be one bill away from being in trouble.

And I think that's how we stay authentic in what we promote. Cause sometimes boy people bring to me offers that are really big money, but I'm like Yeah, but it doesn't work. And like yeah. But it's a huge amount of money and that's like a tough, that's where you get tested as an affiliate. I dunno if this happens to you, but I get probably 20 approaches a week for stuff to promote.

And I'm like, Does it work? Like especially crypto stuff. This happens to me a lot. Like there's some really big offers at crypto. I'm like, I don't trust it. I don't understand it. I don't like to do anything. I don't like to teach that type of business model where you have to invest money. That's why I don't teach real estate.

I don't teach Forex, I don't teach stocks because you buy the course and then you have to put money in. That's what I stay away from cuz that is not my area of expertise. Right. But it is really, that's the challenge of where you, how do you find that? What's the right thing to do when someone puts, Hey, I'll pay off your house if you promote this thing.

Right. And we've seen it happen to a lot of influencers of last year where they promote stuff turns into a rug pull. But if you, That's why you have to remember, Yeah. Who the person is that you're helping and what their actual situation is like. That's, I think that's how you manage to stay at the center of your fulcrum.

Martha Krejci: Yeah. That's uh, Yeah, I have a lot of people also like make offers and quite frankly, the higher the payout, the more cautious I get because I'm like, Well, how do you have that much to pay out? I, I try to dig into their business model to understand where does, am i, am I fleeing my people? Doing it. Like where is that coming from and uh, and why is that available?

Not that, I mean, some, some business models have it. Most of the time it's infopreneur business models. You have it, right? Like there's, there's a lot of infopreneur people that they teach things alongside what I teach and it makes very good sense for me to hand off, Hey, this ain't my lane, this is this person's lane.

They're great. Um, and usually because the profit margin is so high, obviously they can give out a lot. But whenever we're dealing with financial stuff, I just, it's it. Yeah. Yeah. I have people that actually look at that stuff for me because I'm not even smart enough to do that. But, um, I also wanted to address in the middle of what you were saying, I just feel like the need to say this at the beginning of when I started my business in the first place, I almost didn't.

And the reason why was because I had a history of extreme alcoholism. So I don't drink anymore. It doesn't bother me when people do. It just did not serve me at all, like at all. At all. Almost lost my marriage. Almost like it was bad, bad, bad. I almost didn't start my business because I knew I was gonna be in front of people and I was scared to death.

They would find out and that it would be this thing that they would be like, Well, you're just this, Like, why would I be able to learn anything from you? You're just this. And that was me thinking that, right? And so what finally took the staying off of that for me to then be able to just exist was the day that I called it out.

So I called out my biggest fear thinking this may just flatline everything, but I've got to call it out because I cannot live in fear every day that somebody's gonna find out. Cause the bigger I was getting, I was like, Oh my gosh, there's so many people that know the real me, the alcoholic me, and there are people that know that I, you know, whatever, embarrassed myself a million times and blah, blah, blah.

And I'm like, one of them is gonna come out and be like, Martha's a fraud, blah da da. Um, because she's, you know, all of these things like the alcoholic stuff and. I was so scared of that, that one day I was just like, I've gotta call it out. And so on a live video, I just went 30 minutes, freaking cried about it, embarrassed myself, but I, I called it out, I told them about it, and that was one of my best videos ever.

And the people that responded, responded in love, but then also responded saying, Hey, that's me. I get it. I'm in that space right now. All of these things that then now were connected on another level. So instead of being afraid of that, now I can openly talk about it and say like, that's something that almost kept me from even starting my business.

And how silly would that be, right? Looking back on it now, how silly would that be? But it is a paralysis point when you're that scared of people knowing something. So if you're scared of people, you know, if you're, if you have judgment about yourself in the previous version of your life, Look at that. Try to embrace it.

If you wanna say it publicly, say it. I'm not saying that everybody needs to out all their things, but whenever you do, it takes the sting off. 

Jonathan Green: You know what's really interesting is that the thing we're the most worried about telling people about usually becomes the thing our audience likes the most about us.

It becomes their sense of rapport. Like when I work with someone, the thing I say is, for your in, they go, How do I write the intro to a book? And I always say, What's the worst thing that ever happened to you that we can put in the book? The worst it is, the more people will go, Okay, I get, I know that feeling and it's usually, it's the thing we don't wanna talk about.

Right? Um, but that's the, the more you don't wanna talk about, the more it turns out it's happened to a lot of other people, whatever it is. Like, and then cuz people immediately go, Oh, I've had that in my life. Right. I had a very similar incident. My dad, massive drinking problem. I was at a conference running a party to, for a huge product launch that I was paying for everyone, all my affiliates, every single person I know in business.

My dad got so drunk, he collapsed. Literally your wor. And I had to pay a security guard to carry him home. That's like your worst. I was like, Please don't let the thing happen that I wanted to know about. Right. And it's that, I mean that guess what everyone knows, Everyone saw and, and it's like you have to go through the thing of like, Oh, I'm in the, everyone feels bad for me phase, which is even worse than like the shame.

But then you find out almost everyone has someone in their life that's been through something or been through an experience, like the medical stuff. When I write about my kids having an emergency surgery or my family going through an emergency, my whole family almost died in December. We all, um, got to the hospital.

Me and all four of my kids went into the ER with between 12 hours and three days to live. And it's like, that's the stuff we're afraid to talk about, but that's the stuff that people go, Oh, That's real. That's like, it's so interesting that the thing we're most afraid to talk about is the thing that resonates the most with our audiences because they finally go, Oh, Martha's a real person.

Martha knows how I feel. Cuz I got something I didn't want anyone to find out about too. Cause we all, everyone has a secret, but then once we say it, the secret loses all of 

Martha Krejci: its power. Yeah. And then other people, I think it's really cool whenever other people see us share our secrets, so to speak, and then it becomes their, um, you know, they're able to share their secrets at that point too.

And they're able to feel okay in sharing that. Because how many of us, we're all, I mean, we live in a world of social media and all the perfection and blah, blah, blah. And if we could just be real and honest with each other, like, it just, it's such an amazing, such an amazing space that we can move into.

Jonathan Green: Yeah. It. The whole thing is that once you're on stage, whether it's social media or you're having a following, you start to think that, Oh, I have to be who people think I am. Mm-hmm. and it, it's a phase I think everyone's gone through. You went through, I've been through it where you're like, Oh, I have to become who I've been pretending to be all the time.

And then when we have something bad happen, um, you know, you go through, whether it's a financial tough time or a family tough time, or a medical tough time, I've gone through all those things and it can be, well, I can't tell anyone because then they won't wanna follow me anymore. Right. You're afraid of losing what you have and it is really a challenging thing.

That's very interesting to talk about cuz people never talk about it as. What if I tell people that we're having a bad month, right? Like yeah, we've had some really big medical bills and then having our house destroyed in a typhoon and then massive medical bills. Guess what? It was a real kick in the teeth and it can take time to recover from that.

And, but there's this thing of what if if I tell everyone, even though like that's a pretty good reason, right? To be like, Hey, it's, things are a little bit tight, like our house exploded while we were in it, but you still don't wanna tell anyone. It's a really tough thing. Or to talk about the challenges.

That's why I like to talk about real subjects on here cuz sometimes we think people wanna listen to podcasts. I don't listen to any educational podcasts. I listen to entertainment. Like we wanna hear real stories. So I think this has been a really cool episode cuz it's been a chance for people to go, Oh, you can make a lot of money and also make some dummy mistakes and then recover from it and people will still follow you.

Like that's a really good lesson because everyone I know. Has has been through something or made a mistake or done something silly. And then if the people that go, I'm gonna get back up and keep going. That's really where it is. This is like, it's so interesting cuz the most common email I get is imposter syndrome.

I'll make, and they go, I'm the only who has it. They go, Nope, everyone has it. Yes. Imposter syndrome is the most common disease out there. It's not special. And that's when you go, Oh, once I tell people I have it, it loses all its power. This has been really amazing. I never go this long on my episodes.

They're supposed to be 20 minutes. Oh, so I, You broke all the rules. That's what I do. ? No, it's, well, it's, most of the people who I talk to don't, don't get me. Like they, we don't feel the same way. So I feel like this was really cool conversation. Where can people find out more about you, spend more time with you, What's the best website in social media?

So they can learn more about what you're doing and kind of connect with you. Especially cuz they've liked some of your stories or they're like someone who wants to leave the office. 

Martha Krejci: Yeah, right on. I have a YouTube channel, that's just my first and last name and my website is with martha.com. We left the last name off for obvious reasons.

uh, with martha.com is the website, and that's really a hub for everything. So, um, I appreciate That's awesome. You, Jonathan, this has been, this has been great. I like you, man. , 

Jonathan Green: thank you so much for being here. Thanks for listening to today's episode. Making that first dollar online doesn't have to be daunting.

I've got you covered. Get my free guide on how to make your first thousand dollars online right now@servemaster.com slash one k. 

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