Welcome to the Artificial Intelligence Podcast! In this episode, we delve into the intriguing world of social media content creation using AI, without sacrificing the human touch. Our host, Jonathan Green, explores this topic with Nico Lagan, an expert in content creation and the use of AI tools.
Nico discusses the importance of using AI as a tool to enhance creativity rather than as a replacement for human input. He emphasizes the need for content creators to develop their own style and voice, using AI to support and accelerate their process. Nico also highlights the risks of over-reliance on AI-generated content, pointing out the loss of authenticity and personal touch.
Jonathan and Nico explore the challenges of maintaining quality and authenticity in an AI-assisted content creation landscape. They also discuss strategies for effectively integrating AI into the creative process, ensuring that the final output resonates with the audience while retaining the creator's unique perspective.
This episode is a must-listen for anyone interested in the intersection of AI and social media, particularly those seeking to balance efficiency with authenticity in their content creation.
Notable Quotes:
Connect with Nico Lagan
Connect with Jonathan Green
Welcome to the Artificial Intelligence Podcast! In this episode, we delve into the intriguing world of social media content creation using AI, without sacrificing the human touch. Our host, Jonathan Green, explores this topic with Nico Lagan, an expert in content creation and the use of AI tools.
Nico discusses the importance of using AI as a tool to enhance creativity rather than as a replacement for human input. He emphasizes the need for content creators to develop their own style and voice, using AI to support and accelerate their process. Nico also highlights the risks of over-reliance on AI-generated content, pointing out the loss of authenticity and personal touch.
Jonathan and Nico explore the challenges of maintaining quality and authenticity in an AI-assisted content creation landscape. They also discuss strategies for effectively integrating AI into the creative process, ensuring that the final output resonates with the audience while retaining the creator's unique perspective.
This episode is a must-listen for anyone interested in the intersection of AI and social media, particularly those seeking to balance efficiency with authenticity in their content creation.
Notable Quotes:
Connect with Nico Lagan
Connect with Jonathan Green
Jonathan Green: Can you create social media content using AI without losing your humanity? We're gonna find out on today's episode of the Artificial Intelligence Podcast.
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Presented live from a tropical island in the South Pacific by bestselling author Jonathan Green. Now here's your host.
Jonathan Green: So Nico, I'm excited to have you here because your expertise is exactly a thing that drives me absolutely crazy, which is so many people have started posting.
To social media content that's clearly from chat GBT, and it makes it harder. So I was just talking to a friend of mine actually right before this call about how so much of our social media feeds are annoying. Used to be everyone's giving me their political opinions when I didn't ask for it, and now it's everyone is also in addition to that, if they're not doing that, they're giving me content that's obviously written by Chat Chi, because Chat Chi BT has for me a noticeable accent like I can tell.
'cause I've seen it so many times. It always has certain phrases that use, like I never say pondering. If I see pondering in a post, I know, okay, no human road, because humans don't ponder. So tell me a little bit about your passion for content and. How people can remember their humanity and see AI as a tool rather than a replacement.
Nico Lagan: That's what it comes down to and what you're saying is absolutely true. Show me any post, show me any blog, show me anything that has to do with content creation. I'll tell you right away, if it was a human or if it was AI that created it, as you said, there's a tonality, there's a tone, there's a flow to the way it's written, that it's not.
It doesn't sound human. You can recognize Chad GPT right away. But the mistake that we're making is instead of learning the skills to do copywriting, for example, to actually write properly, we depend on Chad GPT to do it for us when Chad, GPT should be a tool to enhance your brainstorming, to enhance your ideas, to enhance, I treat Chad, GPT, like it was part of my team. So I have video editors, I have guys that work with websites. I have a bunch of people. And to me, Chad, GPT is just like a marketing guy that I can brainstorm with. I'm like, Hey, I wanna do a video on this. What's your opinion? Or, I've already written a piece of content and I'm like, what do you think about this?
Do you think that there's something missing in there? Or, what are the top 10 ideas people are talking about when it comes to that subject? It gives you a bunch of stuff. It's supposed to be there to help you. Create a skeleton of information that you're trying to create. Not, it shouldn't be what you create your sole content on.
Let's say you, you have a specific idea you want to create content about ai. You ask ai what are the ideas that are out there, or gimme an idea. Gimme like a paragraph of information on creating content using ai. People take this and copy paste it on their social feed, and that's what you were talking about.
And I agree. I see that all the time. Yet what they should be doing is taking this, imagining the flow of the way it was written, delete 95% of it, and replace it by their words. Use this as a basis of their content, not their whole content, but that means that you still need to develop yourself as a person.
This is why authenticity is so important, and this is the part that content creators right now are not doing.
Jonathan Green: I think you brought up something really important, which is treating it like an employee. So every time I've had an employee, what happens when I don't check their work and they figure out I'm not checking their work.
Ooh, they start, right? If you're not, yep. Everyone who's ever had an employee knows if you don't check their hours, if they don't know your, any employee I've ever hired who says, oh, I don't want you taking the screenshots with the software. I know what that means. I was like, oh yeah, you're already planning on stealing hours from me.
So it's the thing, the mistake people are making. And I phrase it differently. I say that they're trying to replace themselves instead of promote themselves. What you good way to say it is use chat you B to put yourself into management, but you should still read what it writes like. I've seen so many times and a celebrity like puts out a tweet that people find really offensive or it's the wrong thing.
They didn't write it, it's their Twitter person. Like they don't, there's someone who did it for them, but nobody cares. Because whoever's name is on it. You get the credit. Yep. It's hundred percent. They're not gonna fall on their sword and say, oh, I post that for so and don't kick them off their TV shows.
No, that's what you get the credit in the same way. If you put something out the door, and I'm guilty of this, like I've had employees who wrote a blog post and I didn't read it, and then later I go back and look at a year later, I go, oh, this is terrible. So it happens whether it's a per, it's the same mistake, whether it's a person or an ai.
So I'm more guilty of it with people, employees. So that's why I learned the lesson a little while ago. But that's the critical lesson is that anything that goes out the door, you still need to check it, especially if. It's your name on it, right? Like especially if it's gonna say you wrote it, then you really have to check.
'cause you can't say, as people have found it, it can't go, oh, but chat GBT wrote it. It's not my fault. Turns out no one accepts that excuse. No matter where you get in trouble, people, it's not an acceptable excuse and it never will be. So that's the first lesson, is that whatever goes out the door, you still need to read it
Nico Lagan: because I post everything myself.
You know what? I get millions of views every month. I post 5, 6, 12 times a day and on five different platform, and I do everything myself For the exact reasons that you're saying there. There's no, you can no, show me a post and I'll defend it because it's me. I don't have, if you're offended, I offended you because that was me.
There's no employees behind it. It is me. That's why I won't give that control away to people
Jonathan Green: either. Yeah, I've never let someone answer emails for me. Like when people do that, right? They have a VA or a secretary. Like I don't do that. I've never, I've always done that, so I use a lot of filters to organize me to get a lot of email, but that's something I'm like, you can't give that away because no, we've all seen what happens when the boss is inaccessible and then something bad happens and he doesn't know.
I don't want that to happen to me, but it is, we. See this tool, and I think it's because of the hype. Like everyone says, oh, it can do everything. It can solve all your problems, and that's how you sell a product, right? You make it sound amazing. Hundred percent. If you don't know, and I'm glad you brought up copywriting, if you can't tell if a sales letter is good or bad, you can hire a copywriter and you don't know if they're good or bad.
Copywriter. When I was starting out, I hired bad copywriter who wrote some stuff that was crazy, and of course it didn't sell and I didn't know why and when I had someone write something that sold, I didn't know why it worked either, so it's very dangerous. To go into areas where you can't tell if it's good or bad.
And that's a temptation a lot of people have. Like a lot of people, this is something you used to talk about with your first hire is the first person you hire. You'll hire someone who's like good at something you're not good at, but then you don't know. You don't know if they're doing a good job or not.
You don't know how to, what metrics to put in place to track their work. And you end up. Always regretting it, right? You end up going, oh, it didn't work out. 'cause they're frustrated because they don't know what the goals are or what the metrics are. So they don't know what to target every week. And you're frustrated because you're not getting what you want.
'cause you didn't define it very well and you know how to measure it. Like I tried one time to translate one of my books. Someone reach out to me, said, oh, I'll translate it into French for you. And my editor, who also speaks French, goes Great and I can edit it. And then they got into this huge fight with each other.
Over which dialect of French they were using. And I was like, I don't know how to arbitrate this. I don't speak any French. Yep. Yep. Because I could not check the work I, they were like who are you gonna side with? I was like, I don't know which of you is right. I have no, don't have that skill.
So that's why the French edition of my book is not out because of that exact thing. And it's a very, that's the first big mistake I think people make and I think it is that they go, oh, this can replace me. It will do what I was gonna do. And yeah. They don't read it. And if you're not reading a love content, like I can scroll through my feed.
The other thing that drives me even more crazy is how much people abuse Dolly on my LinkedIn feed, it's all dolly images and you can tell because it has this default style, right? And they all look in the same
Nico Lagan: kind of very flashy colors clip very flashy, psychedelic
Jonathan Green: colors, and it's. They don't even take time to do anything to customize the image.
They don't pay attention to it. And it's cluttering my 'cause. They go, oh, to go viral, you need an image. And so they get an image and they lazy it. And I'm like, you're not even, you don't even want a pretty picture for me. You're not even gonna do that. I'm gonna get like a bad image and a generic post.
That's obviously 'cause every. Have you noticed this? Every chat GBT Post starts with this. It's not this, but it's actually that. It always starts with that cadence, and then whenever I see that, I go how it's phrase right? It goes, oh, a lot of people think it's problem A, but actually it's B. That's chat.
Chat GB starts. Every social media post that I've ever read, I'm like, oh my gosh. If you're not pondering, you're saying it's not A, but B.
Nico Lagan: So it's a lot What is, it's really a lack of understanding. People don't understand
Jonathan Green: that. What's the right wait for someone to start out to? Someone goes, okay, I wanna use these tools to be faster.
And that's where I think it's okay. You can use it to be faster, but you can't use it to be like the, what is it? The boss who's never there. So where should people start in your experience? Like how can they start to be a little bit faster and still create content that's not terrible?
Nico Lagan: It comes down to your personal skills.
Because as you said, this is a learning to use AI and there's a bunch of great softwares out there. They're not replacing you anytime soon. They will enhance the content that you're making. They will help you create new style of content by giving you ideas. But at the end of the day, as you said, if you don't understand copywriting, how can you tell that the copy it's giving you is not good?
If you don't understand imaging, how can you understand that the image it's giving you is not good? Look at I, I'm somebody that creates a boatload of content and I love podcasting. So there's a lot of Opus Pro like videos editors for you that will cut it all. You know what I will ne I don't use, I've tried it every way You can think knowing that I've had up to seven video editors that worked for me, so I know what it's supposed to look like.
I know what works, I know what doesn't. And you know what I end up doing? I edit 95% of my content myself. Because I know that those softwares can, they do a good job, they can do an okay job. Can they compete with what I'm capable of doing? Can they compete with what my guys are doing? No. How do I know?
Because I've posted enough to know what works, what doesn't? What resonates with my audience and what doesn't? And I can tell you that Opus the Pro. I can recognize it right away. I can tell you that it's Opus Pro and I can tell you that you did not go ahead. Reframe what it shows for you.
You just left it as is. You change the colors of the caption, but all the rest is exactly how it provided. So it's supposed to help you enhance or speed up. I like to say that it will help you create more, better content faster, but the more is where it's important. It is not creating quality content for you.
If you put garbage into those softwares, guess what's what you're gonna have. Garbage. So the first thing is to understand what is good content? Who's the audience you're speaking to? How do you create a message to resonate with them? How do you show your authenticity? Because if you look at the greats out there, you look at Alex Harm, you look at a, man, what's the low guy? I used to sell wine. I can't remember. He's talking, man. He's, thank you. You look at those guys like them or not, they're very authentic in what they do. They have their personal style. They have you know that when you're listening to them, whatever you agree with them or not, it doesn't matter.
They're authentic. They're saying what? It's on their mind. And they have developed a very personal style. That you recognize, that you know it's them, and this is where the emphasis is supposed to be put on. You're supposed to develop your skills, then enhance them. Using tools that will make it easier for you to create more content, not create the content for you, develop your style first, then use ai.
Jonathan Green: I just was using because I use video I every time I use Opus. Yep. It always picks worst clips to me. I've never, with any of the tools, I've never had one where I didn't have to change the beginning and the end. Change what? Yep. It grabbed, liked your hook. Liked your hook at the beginning.
Yep. The thought of it, of just letting it run. 'cause I've never seen it. And I think the way it works is that it sends the transcript to chat GBT with time codes and then chat g BT picks out the phrases and the problem is the prompt they send isn't that great? 'cause it's not customized to me. That's what I think is happening.
It's I wish I could dive in and tell it, here's my style and here's what's worked in the past and improve that prompt. But it's exactly that where if you don't check the clips it chooses. So if I. Upload my podcast. If I upload this episode, which will have the intro and outro music, it will always pick intro music as part of a clip, which is insane.
Yep. It's insane. Agreed. Or we'll pick like part of the call to action. So they always pick like 20 clips and I'm lucky if three are usable and I always have to agree. They have one version called a magic clip, which is like the first six, and you cannot edit the beginning and end. I don't even play those.
I'm like, you're never right. The right start an ending of a clip. It does, and that's exactly it, is that it's the same type of thing. If you use a tool and take your eyes off it. If you just go accept, then you're gonna get a low quality result. I think that I. The problem, one of the challenges I faced is that there are so many places you have to post content, right?
And it's oh, we have to do Twitter and Facebook and LinkedIn and TikTok and YouTube shorts and Instagram shorts and Instagram stories and Snapchat, which I don't understand. And then now there's another Mastodon are you posting a Mastodon? It's like I, I created a profile 'cause I wanna lock in my username.
So that's the one thing I do, but I'm like to post to everywhere is really hard. I really just focus on one platform at a time. I go, like right now I'm totally focused on LinkedIn. I'm growing on there. I'm like, I'll just do one well instead of six bad. And that's the first thing is that you feel this pressure to post everywhere, but like your audience isn't everywhere.
My customers are 90% on LinkedIn, so it makes sense. So often we have this. Need and you go, oh, I need so much content that I can't do it myself, which means I have to use these tools. I, the thing I like the least each week is actually doing the social media clips from my podcast. It's like such a hassle.
So doing it with an AI is better than having someone on my team do. It's kinda get the same result, but you still have to go and watch each clip. I wish I didn't have to. I wish it would just pick really good ones and pick a really good template, but it never does that.
Nico Lagan: But you know it, again, it comes down to understanding.
I can tell you where my audience is. I can tell you my demographic on every single platform. I can tell you what video works, what doesn't, what type of content it wants, the time you should post, the type of ideas you should be sharing on whatever platform. Name it. This is what I do day in, day out. So there needs to be an understanding of, as you said, if your audience is not on TikTok, should you waste your time on TikTok?
Probably not. If your audience is on LinkedIn, maybe that's where you should concentrate your time, and I agree with you, but it comes with an understanding of having to post everywhere to find what works, what doesn't. Is your audience there? Because unfortunately, if for the people that are out there, if your content is meant, if whatever service, podcast, whatever you're offering your audience is for people between 25 and 55, you're gonna hate it because they're everywhere.
So if you're, and this is the understanding, this is why I like Instagram the best because it will take all different type, like I like reels. It will take reels, it will take pictures, and 25 to 55 is where Instagram is. TikTok is younger. Facebook's a bit older. LinkedIn is more professional. YouTube is education, thinking about a university of life.
So you have to understand these things to know where to post, what to post. To reach your audience, but again, people don't take the time. It's all about taking the time to developing your knowledge and understanding, and especially personal skills to develop those content or those types of content that will resonate with your audience most.
Most people today don't even understand what their target audience is. They can even describe me, what keeps them up at night. What is the number one thing that provi that, that prevents your audience from sleeping at night? 99% of people out there can't even name that. How can you create content that will resonate with them?
Jonathan Green: Yeah. And that's why like I stopped posting on Twitter 'cause I was like, you know what, I'm just, I'm try, it's a distraction for me to try to master multiple things at once. 'cause there are so many types of content now. There's carousels and stories and short form videos and LinkedIn has newsletters now and they have live streams and they have different, all these different things.
And like I just to learn one platform requires all of my attention and. There's this temptation, oh my gosh, my customers are ever, but you don't really need every customer, right? If you have a thousand customers who are just spending a lot of money with you every month you have a thousand customers spending $10 with you a month, you have a great life, right?
That's $120,000 a year. So like sometimes we chase and become the jack of all trades. So I think this is a good lesson for how people can approach ai, which is to see it as an accelerant to, it can help you to master things, but it's so easy to. Not look at what it's doing. And the other thing is that sometimes we see people who are putting out bad content and they're doing shady stuff and it makes us jealous.
It's oh, it's working for them. They always eventually get caught. They always eventually get banned. They always eventually lose everything. So even though it's a little bit slower, definitely I think the lesson for today is to actually. Learn and master one thing at a time. To use tools to accelerate you, not to replace you to just exactly Tree Chat, GPT or Midjourney or Dolly.
As an employee, you still have to look at the content. You still have to look at the pictures that go out there. You still have to look at, is this something that I want my name on? And maybe you'll put out a little less content, but if it's a little bit better, it's gonna pay off in the long run because.
That's really where the action is. So I think this has been really cool. So I appreciate you giving me all of your time today, Nico. Where can people find out more about you, see what you're doing, see some of the cool projects that you're working on?
Nico Lagan: If you wanna hear more about the business aspect of things like the services that I offer, pl production.co is where I'm at.
If you want to see the type of content that I put out there, which has nothing to do what we spoke about today, Nicole Agan everywhere, like I'm, but yeah we'll see. If you check me out on my socials, you might like it, you might not like it, but it's yeah, I'm everywhere. Just Nico lagging on every single platform out there.
I. I post so many times every day everywhere, so
Jonathan Green: that's great. I'll put the sh, in the show notes and blow the video on YouTube. Yep. I'll put the links to all of your social stupid can follow you. Again, thank you so much for being here. This has been a very cool episode of the Artificial Intelligence Podcast, so thank you for being here.
Nico Lagan: Thanks for having me on.
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