Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.
Today's guest is Alesia Galati is an experienced entrepreneur and podcast enthusiast who has been actively involved in the online business space for the past 9 years. Her journey began as a dedicated podcast listener, particularly in the realm of business podcasts, which provided her with valuable insights into the industry. Inspired by her love for podcasts, Alesia decided to venture into creating her own shows, and this experience made her realize the immense effort required to promote and utilize podcasts effectively for business growth. Drawing from her background in entrepreneurship and manufacturing, Alesia combines her understanding of processes and systems with her passion for audio content to develop cohesive strategies for podcasting success. With a keen eye for detail, she ensures that everything flows smoothly and works seamlessly to achieve optimal outcomes.
In this episode Alesia Galati will be sharing her insights on turning your podcast into a profitable business. Join host Jonathan Green as they discuss the challenges of podcasting, strategies for growing your audience, and how to find quality guests. Whether you're new to podcasting or looking to take your show to the next level, this episode is filled with valuable tips and advice.
Notable Quotes
- "But the guesting part, man, it is ridiculous trying to find good guests. It is ridiculous trying to get people who are excited to be on the show. Who has value to bring as well, which is like a big thing." - [Alesia Galati]
- "The future of podcasting is not, I don't believe, turning to video. Right? I think video is an additional way that we can support our listeners in ways that they might like to enjoy." - [Alesia Galati]
- "The Importance of Testing and Switching Up Content: Have fun with it, test it out, see what's working... There's no rules to podcasting, which I love." - [Alesia Galati]
- "I mostly look for people that I find interesting. Like, you're not here to talk to my audience. You're here because I wanna learn things, and that's what my audience likes to hear." - [Jonathan Green]
- "I love when people are like, well, what are we gonna talk on? I'm like, how would I know that? I don't know what it's gonna say. What if you say something really crazy? I'm gonna wanna talk about that." - [Jonathan Green]
Connect with Alesia Galati
Website:www.listenerstoleads.com
Connect with Jonathan Green
Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.
Today's guest is Alesia Galati is an experienced entrepreneur and podcast enthusiast who has been actively involved in the online business space for the past 9 years. Her journey began as a dedicated podcast listener, particularly in the realm of business podcasts, which provided her with valuable insights into the industry. Inspired by her love for podcasts, Alesia decided to venture into creating her own shows, and this experience made her realize the immense effort required to promote and utilize podcasts effectively for business growth. Drawing from her background in entrepreneurship and manufacturing, Alesia combines her understanding of processes and systems with her passion for audio content to develop cohesive strategies for podcasting success. With a keen eye for detail, she ensures that everything flows smoothly and works seamlessly to achieve optimal outcomes.
In this episode Alesia Galati will be sharing her insights on turning your podcast into a profitable business. Join host Jonathan Green as they discuss the challenges of podcasting, strategies for growing your audience, and how to find quality guests. Whether you're new to podcasting or looking to take your show to the next level, this episode is filled with valuable tips and advice.
Notable Quotes
- "But the guesting part, man, it is ridiculous trying to find good guests. It is ridiculous trying to get people who are excited to be on the show. Who has value to bring as well, which is like a big thing." - [Alesia Galati]
- "The future of podcasting is not, I don't believe, turning to video. Right? I think video is an additional way that we can support our listeners in ways that they might like to enjoy." - [Alesia Galati]
- "The Importance of Testing and Switching Up Content: Have fun with it, test it out, see what's working... There's no rules to podcasting, which I love." - [Alesia Galati]
- "I mostly look for people that I find interesting. Like, you're not here to talk to my audience. You're here because I wanna learn things, and that's what my audience likes to hear." - [Jonathan Green]
- "I love when people are like, well, what are we gonna talk on? I'm like, how would I know that? I don't know what it's gonna say. What if you say something really crazy? I'm gonna wanna talk about that." - [Jonathan Green]
Connect with Alesia Galati
Website:www.listenerstoleads.com
Connect with Jonathan Green
Jonathan Green: Turn your podcast into a business with today's special guest, Alicia Galati.
Announcer: Today's episode is brought to you by Builderall. They are my favorite all in one solution for your online business. Everything you need to start your online business from landing pages to emails to selling your first products all without breaking the bank. Find out how builderall can help you grow your online business at servenomaster.comforward/builderall.
Are you tired of dealing with your boss? Do you feel underpaid and under appreciated? If you want to make it online, fire your boss and start living your retirement dreams now, then you've come to the right place. Welcome to serve No Master podcast, where you'll learn how to open new revenue streams and make money while you Presented live from A tropical Island in the South Pacific by best selling author, Jonathan Green. Now, here's your host.
Jonathan Green: I'm really excited to have you here because I'm always looking for ways to bring on a gate grass and also do things that can grow my business. So I'm really interested in kind of the explosions of podcasts because for a long time, podcasting was impossible to make money from. It was really seen as just a hobby. It was like nerds listening to nerds. And I know a lot of people that spent 10 years building a podcast before they made any money. And a lot of it comes from kind of their strategies in the seen so many podcasts that are just trying to make money from t shirts, which as far as I'm concerned, is the worst way to make money It's such low profit margin. So I really am interested in the fact that you've jumped into podcasting as a business just very recently. So tell me what got you excited about it and what kind of made you approach the business side as opposed to the performance side?
Alesia Galati: Yeah. So I started listening to podcasts back in 2015, so I'm definitely an avid listener before I started a few of my own podcasts and Been in the online space for about 9 years. So it wasn't that I was new to the online business space or any of that. And having been a podcast listener, I knew Okay. This is how these people are doing it, mostly being someone who listens to business podcasts, especially at the beginning of my entrepreneurial journey. And then having my own podcast and realizing all of the work that goes into it and having Ben already writing blogs, doing marketing, doing all of those things for my own business, seeing that there were so many different elements to promoting a podcast, using it to grow your business that a lot of people weren't actually doing in the online space. So really coming at it from perspective of bringing in the background that I have in the entrepreneurial space, as well as I have a background in manufacturing. Which is like processes and systems and making sure that everything is flowing and working the right way to then turning that into, okay, how can I bring my love of podcasting in the audio format into something that is a cohesive plan and strategy?
Jonathan Green: Yeah. I think that A lot of people get into podcasting, and most podcasts less less than 10 episodes or less than 6 episodes, but he asked. And I know why that's the case. It's a lot more work than people realize, and it's not that fun. Right? Like, the part of booking guests can be a real nightmare. Even if you have a small show, I get so many inbound requests to be on this show and probably 1 out of 10 or 1 out of 8 guests messes up the time zones and does a no show and messages me 12 hours later. And it's like a concert thing. I had a no show a couple hours ago. Right? It constantly happens no matter how many emails you send, no matter how many reminders you send, it's in 24 hours. It's in 12 hours. It's in 1 hours. Here's the link. Here's the link. Here's the link. And I actually, especially, my personal hate people that come in through agencies. And then when the agency schedules them, they use the agency email address. Oh, that's cool. So if there's any problem, I have no way to contact the guest I'm probably and this isn't I've been thinking about the same thing. I'm gonna just I usually don't allow those, and I'm just now I'm gonna be more strict and just anytime they book with not the person's contact info, I'm not taking the guess because that's, like, a 90% chance of a no show, right, because you can't contact the person. They're playing this game. I'm not gonna still your guest or whatever the game they're playing is or where there's no contact between the show and the guest, I'm not doing that because there's such a lack professionals, even for some really well known brands, right, really well known ones. So that's something that is like a struggle. And yet, the hard part is that after you record the show, you gotta edit, you gotta make clips, you gotta send it to the person, all of that stuff. It never goes right for us because it's so many moving parts. And even if you get the clips in time, then they don't post them. And there's a lot more to it. The growing of the podcast is really hard. When I first started out playing with podcasts, my first podcast was in 2010. Just a DJing podcast. It was one of the top 40 podcasts on iTunes because no one else was doing it. Right? I was just recording an audio need DJANG with no talking because I hate when DJ's talk. I just wanna hear the music, upload episode once a week, and it was just top 40 DJ podcast, top 10 in my genre, and just getting not enough extraction, right, because there's not that people listen to podcasts, but certainly it was growing just from being on there. But now they only list, like, a top 8, top 16. There's no way to get found Right? It's just impossible. There's all the podcasting network. So how can someone who's trying to grow a podcast or trying to get found even carve out some space for them? Because most people who are guests on podcasts go and be guests on 50 shows. You can't even get unique guests anyway.
Alesia Galati: Yeah. So you mentioned at the beginning of that about the people don't make it past 10 episodes. I believe it's 90% of podcasters don't make it past 23 or 25 episodes as well, right, the 10 mark is a really big one and then that 25. So what I usually recommend to people is if you can't come up with 25 episodes, things that your audience actually needs, actually wants, then don't even bother. Like, really, find other ways that are strategic guessing on other people's shows, doing some collaborations, something else that's gonna help you grow your audience rather than putting all the effort and time into something that you're not going to be able to keep going with. Now, obviously, there's the caveat of people who do limited series where it's just very digestible cornerstone type content, right, which that's something you can do. It's something you can repurpose and and use for your business. But the guesting part, man, it is ridiculous trying to find good guests. It is ridiculous trying to get people who are excited to be on the show. Who have value to bring as well, which is like a big thing. And you're right. Those agencies, you really do struggle with trying to get them to, like, Hey, I just need to talk to the person. That's gonna be on my show. Right? So I think for that, and I usually recommend this to people, is like, going out and finding your own guests, right? And I know that can be a lot of effort, a lot of back and forth, but if you're someone who is getting really crappy pitches, and you're struggling. We'll seeifting through them. Don't accept pitches anymore. Just say this is we don't accept pitches. This is how we're gonna go about it. I know we met on pod match, which I really like that platform for finding people who are legit because they're paying to be there most likely. They're actually interested in being a guest, creating a community, and things like that. So I think finding guests that way and in avenues that way works really well. Now, if you're looking to get into the online, sorry, if you're looking to get into podcasting now, it can feel really overwhelming, because there are millions and millions of podcasts, right? 5 to 6000000 podcasts on Spotify. But when you look at that, actually considering the fact that only 40,000 of those are actually actively producing. So even though you might think, oh my goodness, there's millions of competition, there's actually room for you to show especially if you know that you can be consistent, you know that you can show up for your audience, and it's not gonna be like, you know what you're gonna say. Right? If you go into it thinking, I need to promote it. I don't know what in the world I'm gonna talk about this week. This guest didn't show, and I don't have anything backed up. Like, If you go into it with those struggles, then it's gonna be a lot harder to be consistent and show up every week, every other week for your audience, but really going into it with this thing in mind, like you said, people take about 10 years in the podcasting space before they're actually monetizing. And, well, I don't think that's as much today, especially if you're using your podcast to grow your business, we do see the people come into podcasting with this idea of as soon as I launch, I'm gonna 100 of thousands of downloads. I'm gonna get my Joe Rogan pay day, and it's like, that's not at all how it works. That does not happen. For the majority of people. And so almost switching your perspective, like, if you were to start a YouTube channel, which has a lot more competition than a podcast, would you expect thousands of downloads, millions of followers? Like, would you expect that in the 1st 6 months? Most likely not, not unless you already have a pre established brand, you already have an audience who says they're willing and excited to follow you there, right? So I think going into, I wanna launch a podcast knowing this is a long term strategy. This is long form content. Long for long term strategy to use to grow my business to connect on a deeper level with my audience and really establishing those goals ahead of time will help you be a better podcaster and actually show up every week knowing that, hey, this person reached out this week. They've been listening for 6 months. They love the show. That's what it's for or I got on a call with someone. They binge listened to 18 of my episodes, decided to work with me. That's what it's about. Those kinds of things.
Jonathan Green: Yeah. When I started out this podcast in 2016, I was like, I'll never do a guest. It's just gonna be me. I'm gonna do 5 episodes a week. So I recorded, like, 20 or 40 episodes before I even started launching. So I was putting out just constant contact. I did a 165 day week episodes that way, which is just was unsustainable because I just couldn't create that much content with all the other things I was doing. I was losing my voice. But even now, we're in the 3 hundreds now. I don't even know can't keep track because I just record all these episodes and again, moved around, but it's a lot of people are always like, oh, is your strategy to to grow a huge audience? Like, no. This is just to keep my audience busy in my books and my products. It's just to give people another source of a lot of content. And now that I do interviews, I interview people that I find interested. So whether pitch comes in or it's, you know, and I probably I do a small percentage of those. It's mostly me doing outreach or through someone who's a recommendation. But I mostly look for people that I find interesting. Like, you're not here to talk to my audience. You're here because I wanna learn things, and that's what my audience likes to hear. Right? That's how I choose people. But, yeah, it is Very different. I have a friend who runs a huge podcast, 4 to 6,000,000 downloads a month, really close to that Joe Rogan tier. But that's all he does. He works on his podcast 40 hours a week. Massive. He reads the book of every guest before they come on, all sorts of stuff. And I I he's been doing it for 10 or 12 years. I knew when he started out. And it was just a different thing. It has to be the only thing you're doing. It has to be this massive thing where it's what you're doing, but, yeah, it is interesting how people dabble. And if you actually look for something specific, like, when I look for the things I listen to, there's actually so little competition What I was searching for shows, there's very, very few. There's probably, of what I listen to, there's probably 12 podcasts in existence. And of all of those, I'm gonna listen to 2 or 3 now because each of the ones, I listen to bad move. I listen to this podcast we could watch about when we talk about it. There's about 12 of them out there. And a couple of them have said some stuff that makes me super, super uncomfortable. I'm like, I don't wanna hear about politics. I don't wanna hear your views. Like, they said some stuff about women that I'm like, how can you say that? Right? I'm, like, so uncomfortable with that stuff. I'm, like, I wanted you to talk about the movie. So it keeps pairing it down, and now there's only and every once in a while, I'll have off an episode because they talk about stuff that, like, this is insane. Like, why can't it? It's so strange how hard it is to get pure entertainment. So, actually, there's not a lot of competition, right, in that space. And probably if you get specific, but a lot of people do think, oh, I wanna make it a business, but there's this thing people are trying to build an online business that they think it should be so much easier to building a different business. Like, guess what? It took me 12 years to get a background like this. Okay. Every one of these lights me and my wife put them up. I think about all the time other one over here has the one piece of light Didn't got lost. I think my kids took it. We don't know where it went. I didn't know that all the time. It's like, I didn't get here by working 1 day a week. I wish. Right? People to think that. I wish it was true for our work week. I worked 7 days a week. I haven't taken a, like, recently I went tripped with my son, so he took days off. But when I'm home, I'm always working. And that they said to my wife is like, I just wanna get home so I can do more working. So it has to be that thing. Like, we go to college for 4 years to get the hope of an entry level position at a job that we hate for boss who hates us. But yet building an online business, we don't wanna put in that sweat equity. We never wanna do that part. And I think that when I think about why podcasts don't work, it's not that it's the high competition. It's that you gotta put in the effort. And a lot of, like, the shows that I like They're once a week, then they drop to every other week, which is insane. Right? That shows you it's not a priority for them, but I think there is, like, a really wide open space right now for people that approach it with, you're right, the passion for the quality of the content. It is challenging because it takes a while for quality content to get notice. Like, you wanna get notice for a year or 2 years, and then it explodes. And that can be frustrating, but very few people, I think, approach it with a content first unless they're in the entertainment industry, right, unless they're doing voice acting, that kind of stuff, those are the only people that kind of approach it from that level of passion. So doing what you do and working with so many businesses, let me ask you this. What are the biggest mistakes that podcasts are making small podcasts Other than the obvious ones of equating too soon and no strategy and not cheating like a business, but when you see the podcast, you, I would never put a guest on there. I would never wanna be on that show or, like, they're doing massive things wrong.
Alesia Galati: Yeah. So not even the point of, like, I wouldn't ever wanna be on there because I've been on ones where post the fact after having been on, I'm like, oh, yeah. No. Maybe that wasn't the best idea. Like, I recently was on someone's podcast where she was recording it live and streaming it to different places from her car. And I was like, as a podcast production agency, my brain is, like, gonna explode. How dare you do this? Right? Like, things like that. Right? Noticing the quality the audio experience of the listeners, things like that. Right? But even beyond that, I talked to a lot of business owners who were like, I wanna use my podcast. I wanna monetize wanna make money from it. How can I do that? And the number one mistake that I see them make is that they're not talking about what they do. At all. Like you mentioned, in, but you're using your podcast to keep your audience busy between your books, between your programs, And so it's very clear that you have books and you have programs, right? So you're talking about it, and it doesn't have to be in like a gross Hey, buy my stuff. This is what I do. I'm really uncomfortable talking about it. It doesn't have to be weird or anything like that. Just dropping it in the conversation. Letting your audience know, hey, this is how you can work with me. This is how you can take that next step, even if it's sliding in someone's DMs, joining an email list, joining a group of some sort. Like, that is where I see a lot of business owners really fall short. Is taking their listeners and turning them into potential leads, letting them know, hey. This is how you can work with me.
Jonathan Green: Yeah. That's interesting. I thought the first thing you're gonna say is that Most of them are boring. It's way in fact. Because, like, it's some people just, like, they don't when they don't approach with the entertainment aspect, they're so dry. The shows are so boring. It's really tough. The car 1 is true. People call in from their phone all the time to be on this show. I was like, what are you doing? I sent you, like, emails. You got them. Emails. Diagrams. That's why I use this software to be like, hey. We're gonna use this. We're gonna use the video. We're gonna do this. The audio come on. Like, do you have you don't need an expensive microphone. This is a $200 microphone. Okay. This is really fancy when I upgrade. So you use a $100 microphone. Right? You don't have to spend a ton of money, and it makes a huge difference. I try to do one episode with one of those phone apps because I can have 2 different locations calling, and it sounded so bad. I was like, why does anyone use this app? Right? But that's interesting is that it is that this idea of the balance. Right? And I think YouTubers have figured out because you talk about YouTube. They all have everyone who has a sponsor, even though it's so random. The sponsors never match the content. Who's playing all these mobile games? I don't know. I don't play I would never play one of those, and yet I've seen ad for those constantly. Right? But there is this challenge of figuring out how does this match my business? And can I if you have a hundred people listening, how can you turn that into How can you grow it? Is it worth monetizing yet? But what people forget is that when someone finds you, they I always know because I notice a massive spike in downloads when a new person finds me downloads every episode. Right? I see Boom. All these big numbers go up, which is cool. And that's the thing is that people will listen either in reverse order or a chronological order. Like, I go back. If I like a show, I'll go back, especially, like, fiction ones. I'll go back from the beginning because I know what's going on, but there is this challenge that of figuring out the world of podcasting. And, also, it's really, really hard. Like, searching for podcasts, it's tough. Most podcast apps and search directors are so trash. Like, no matter what you search for. They give you the same 10 podcasts. They're the big 10, and it's like, that's not what I want. I wanna find something that matches the keywords I typed in. So I know a lot of shows end up on these networks. Right, where there's like, oh, this network has a bunch of shows, and I never listened to shows from the same network. I don't know why that's happening, but it seems like the market's trying to find a place. So what do you think is the future? Like, where are things going? What is it? Is all switching to video casting, is everyone just gonna think they're gonna hit the Joe Rogan deal? Like, oh, I just need to only interview comedians and politicians. Like, what is the future? And how can people figure out if this is the right path for them and if they're doing it to actually make it work both financially and quality wise.
Alesia Galati: Yeah. So when you're talking about specifically business owners, right, who are looking to use their show to grow their audience to generate leads, that kind of thing. The future of podcasting is not, I don't believe, turning to video. Right? I think video is an additional way that we can support our listeners in ways that they might like to enjoy. Was recently talking to someone and he brought this up and he was on my podcast. We were talking about, like, different formats of content, but you've got the TikToks. You've got the Instagram stories. You've got all of these different ways that people are taking in information and people will consume information based on the allotted amount of time that they have. Right? So if someone has 5 minutes, to swipe through some TikToks, then that's probably what they're gonna do. They're not gonna listen to start a podcast episode, right? They're going to instead find something that they can just quickly fill that time with. Now if they have an 8 hour drive ahead of them, then they're likely to listen to some audio books, to listen to some podcasts, but they're not gonna be watching a YouTube podcast. Right, while they're driving. At least they shouldn't. That's very dangerous. And so they will fill that time with whatever it is that they can, right? Whatever types of content that they can absorb during that time. If they have they're on LinkedIn and they're like, oh, this is a Google blog post, skim read it. Like, those different formats, and I don't think long form content like blog posts or podcasts are going anywhere. I think that as podcasters and content creators, it's important for us to take that content that we're already producing, right? That podcast that you're already showing up for every week and showing it to these people where they are, right? Do that quick real, do that post on LinkedIn, do that post wherever to engage with your audience. And we've seen clients generate leads with very small audiences. So I don't wanna discourage anyone who's like, hey, I'm very niche. I talk specifically to this type of person. It are there gonna be listeners for me? There will. There are podcasts about the most random and ridiculous things I was talking to a woman at a podcasting event, and she has a podcast about pez, like the candy dispenser. Pez. And I was like, wait, you've been doing this for years. And you're getting thousands of downloads on each episode. Pete, there are that many Pez interested people. And she said yes. And I was like, that is crazy to me, but I'm not interested in that. There was another one that was talking about like, show horses and making sure that you're taking care of your horse and how to do this, how to do that with your show horse. I would never listen to that podcast, but there are people in industry, though it is small, that is the kind of content that they're gonna seek out. And so I think getting really clear in going forward podcasting. Being super clear about who it is that you wanna talk to, narrowing that down even further, it also and you mentioned this earlier about, like, boring podcasts, right? I think if you show up excited and interested about your topic, then that shows in your voice. Right? People can hear if you're like, oh, man, this is boring. They know that there are those certain guests that come on and you're just like, Oh, man. This isn't as exciting as I wanted it to be, right? So they can hear that. But when you're as the host, can show up, excited, and getting, I like to say jazz. I don't think people say that anymore, but that's okay. Getting jazzed about a topic, then that allows your audience to hear that excitement And then when they get on the phone with you or they get to talk to you, they're like, I feel like I know you. I feel like you're my best friend, even though you don't know me. That's okay. There's, like, this celebrity effect happens when you're able to show up very excited and organically about the topics that you're interested in, but really narrowing it down so that when you're speaking directly to that person, that one person who is listening and keep that in mind rather than saying, everyone or all of you guys, and you're all struggling with this thing. No. You are struggling with. And that puts it more in a a one to one relationship, which then you can take further no matter how big or small your audience is.
Jonathan Green: Yeah. I do think that's some good advice because it can be discouraging, right, starting out, you don't have a large audience and you keep thinking that you're gonna have that big spike. Right? And it is interesting because it's hard to get found. Right about the way people listen too. It's like, I watch I'll watch a video clip, but I would never watch an entire video podcast episode. It's just too long. So you write about when you do what you do. So for people that are in the middle, like you mentioned pot match, which is interesting, but everyone seems to get the same guests. And all these shows, how do you differentiate? Right? That's one of the challenges. That's why I use other places well. Right? I don't wanna be just that. What do you think is the way to get out of the middle? Right? I think there's this period in the dull drums where you're like, oh, I've got a couple 100 downloads per episode. But I can't seem to break through. I have I'm not sure about my format because am I just taking guests that I think will get me traction or am I taking the right guests that I want? And it does seem like the only way to grow a podcast is through guests, but it's like, how much traction if it got if a guest is on an episode every single week of a different show, why are they gonna listen to my podcast versus the one last week in the next week. So it starts to diminish that value. So, yeah, what do you think is the way to break through to that next level to break through that barrier to recapture your site?
Alesia Galati: There's a few things that come to mind. And the first being, if you're someone who has hit 75 episodes, a 100 episodes, a 150, 200, 250, and on, do a celebration to rejuvenate not only your excitement about your episodes and your podcast, but also to encourage your audience. To get engaged with your content. So we recently did this with a client. She was hitting 200 episodes and had her reach out and she doesn't have a lot of guests, but have her reach out to past guests and let them know, hey, I have this quick celebration. I'm excited. I'm hitting this incredible milestone. Most people don't make it to this many episodes. Would you joining me in celebrating? And that was made it easier for her to reconnect with her past guest that maybe she was looking to maybe collaborate with in the future or take it a step further, but also to get herself excited about that podcast back up of like, I'm doing this. I'm seeing results. People are connecting with me, and this is exciting. Like, I have made an incredible milestone. That's great. So that's one way. Another way is we've seen the number one way to grow show is to actually be on other people's shows. Now, that doesn't mean that you should, if you're a marketing person, go on all of the marketing podcasts, Find other places, not just those marketing podcasts, maybe you are on a podcast that is for nonprofits. Right? And is a more general podcast where you can bring in your expertise, and it's maybe not something that they've talked about. Bring your own unique spin so that you can engage the audience and bring them over to your show. So that's been another way that we've seen people grow their podcasts, but also noting that you can use those. So if you have one guest who does really well, right? How can you reuse that content in more ways or have that guest back on, right, because not every guest is equal to your point. You're not gonna see the same amount of download spikes when you have a new guest on, but going back and seeing what is it that your audience enjoyed, or what is it that brought new audiences to you? Where did you see those spikes and that allows you to get some data on it. And I think really taking a moment, especially if you're a business owner wanting to, like, really make this podcast thing work for you. Is it worth having guests? So we had a client where she was having guests after guests, And I was like, you're doing maybe 1 solo a month, 1 solo every other month. Those are getting double the amount of downloads that your guests are. Your audience doesn't wanna hear guests. So, like, like, it's very clear. Maybe you need to switch it up. And so we did a month of get of solo episodes only to test that theory. Right? Like, have fun with it, test it out, see what's working, and There's no rules to podcasting, which I love. Right? Like, you can decide what works best for you, what's getting the best results, and no to podcast, are gonna be the same with even the conversations that you have. So if you do have someone who you do see showing up a lot on the podcast that you listen to, How can you ask different questions? How can you maybe take it a step further, get deeper in the conversation than you've seen them get in other conversations? So that way it's new and it's fresh and it's not just them regurgitated the same thing they said on someone else's podcast a week ago.
Jonathan Green: Yeah. I think that's really important because a lot of guests, right, they'll come in with a set of questions that they want you to ask. I was like, well, definitely not asking those. Like, anytime I get that recommended time, I'm like, well, this is what everyone else is It's not interesting to me. Right? I don't wanna go down that path. I love when people are like, well, what are we gonna talk on? I'm like, how would I know that? I don't know what it's gonna say. What if you say something really crazy? I'm gonna wanna talk about that. And I want that flow to happen. And I think that's what I try to do to make my show different. But Roy is thinking, how can I make the show better? What can I do different? What can I do this? Right? It is part of it. Right? There is that challenge and shifting to an interview model. Like, I love doing the solo one. It was just impossible to maintain, right, because I'm just making so much content, doing so many things, and a cool way to meet a lot of new people, but it is way too easy to get caught in that middle phase, right, of like, oh, should I make this the main thing, or is it just a side thing? Should I just change the niche? So been really, really cool. I know people are really interested in this. A lot of people listen to the show they're thinking about. Should I do my own show? If Jonathan could do it, maybe anyone can do it. We're people get to know you more, find you online, and maybe see if working with you is, like, the right thing for them.
Alesia Galati: Yeah. So we help people launch their podcasts from a very strategic point. So ensure that they are doing it correctly and doing it with intention. You can find everything at gladimedia.com. And that's how you can get in touch with me as well as see how you can potentially work with us.
Jonathan Green: K. Amazing. I'll make sure to put that in the show notes. That'll be the link below the video if you're watching the video version of this. And, again, Thank you so much for being here. This has been another amazing episode.
Alesia Galati: Thank you, Jonathan.
Jonathan Green: Thanks for listening to today's episode. Making that first dollar online doesn't have to be daunting. I've got you covered. Get my free guide on how to make your first $1000 online right now at servenomaster.comforward/onek.
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